First it was music, then web video, and now it is time for MySpace to turn the attention of its 100-million plus members to casual games. The company has signed a deal with Oberon Media, and two companies will create a new casual gaming channel on MySpace. MySpace Games will launch in January 2008.
MySpacers will be able to play games with friends, and they will also be able to embed game widgets on their profile pages. Social networks and games have been on a collision course, and we have written about this trend previously. Start-ups such as King.com, Boonty and Kongregate have been slowly turning their casual game portals into quas-social networks. MySpace is coming from the opposite direction. Games, like Scrabulous are quite popular on MySpace rival, Facebook.
6 comments so far
4:18 AM PT
[...] came across this post - MySpace Got Game… <b>Casual</b> Game That Is - and thought it was worth sharing. I hope you find it interesting too and take the time to read [...]
5:52 AM PT
[...] the games section given that I stopped using MySpace long ago but the news here is that MySpace has partnered with Oberon Media, a casual gaming [...]
7:25 AM PT
My Space is forced to jump to the wagon of current trends.
http://blogkatt.blogspot.com/
8:37 AM PT
[...] to Webware, which could help lower the barriers further for producing game widgets for the site. As Om Malik writes: first it was music, then online video, and now gaming. Although I’d also add fashion [...]
6:07 PM PT
[...] the first step is casual games, via Oberon Media. These are surprisingly big business, according to TechNewsWorld’s statistics: [...]
10:40 PM PT
[...] networking site MySpace is continuing its push into the gaming space with plans to launch a game portal. Casual gaming is a popular activity, with tons of competition. [...]
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