Comments on: Big Media vs. YouTube & Google: Smart or Not?

By: Viacom, Microsoft Team Up, Target Google - GigaOM

Viacom, Microsoft Team Up, Target Google - GigaOM — Wed, 19 Dec 2007 15:40:21 +0000

[...] December 19, 2007 at 7:39 AM PT Comments (0) There is no love lost between Google and Microsoft. Same holds true for Viacom. So it doesn’t come as a surprise that Microsoft and Viacom have announced a deal that [...]

By: Hulu, NBC-News Corp Online Service Launches « GigaOM

Hulu, NBC-News Corp Online Service Launches « GigaOM — Mon, 29 Oct 2007 04:02:41 +0000

[...] Big Media vs YouTube & Google: Smart or Not. Also: NBC confirms pulling YouTube content for Hulu and No more NBC shows on iTunes Mad Money & Battle For The 10th Spot NewCo now has new CEO Is NewCo really worth a billion dollars? NewCo: Nuts & Bolts from an Insider. Share This | Sphere | Print Posts | Topic: Media, Polls | [...]

By: Todd

Todd — Thu, 25 Oct 2007 00:16:44 +0000

I think NBC & News will exceed all expectations with Hulu. Hulu is a direct to consumer marketer of quality video (lead by Kilar who learned how to do this successfully with Amazon) that will be partnered with a company that no one has heard of but would be considered a leader in direct to consumer marketing over multiple platforms. It brings something to Hulu that GooTube can not easily match (at least not for less than a few billion dollars).

Jeff Zucker recently said (of lessons learned with NBCi) that the world would be very different if they had more patience with Snap. Guess what...portions of the NBCi/Snap/Xoom play are about to resurface with in partnership with a new name: Hulu...

By: Dodgypress

Dodgypress — Wed, 24 Oct 2007 10:35:32 +0000

I for cannot wait to see the outcome of the battle between old skool media, and gootube.

Bring It On...

By: NBC Drops YouTube — RED66

NBC Drops YouTube — RED66 — Wed, 24 Oct 2007 03:23:31 +0000

[...] Big Media vs. YouTube & Google: Smart or Not? « GigaOM It is my belief that these companies are in the business of content, not distribution. Offering their content on their own properties may give them a lift in terms of page views, but at the same time they also run the risk of losing the audience that simply seeks out such content on sites such as YouTube. [...]

By: John Feeney

John Feeney — Tue, 23 Oct 2007 22:00:07 +0000

Nice to see your readership is more on top of the subject than others. This chain of events should not come as a shock to anyone. Control has always been the issue.

As Scott G stated:”…built on illegally copyrighted material.” That’s the bottom line. What this will bring forward is whether users will seek out “other” sites, an if these content providers actually start producing “REAL” valued content or just open the vault libraries.

The value of YouTube, creation of a platform many hope to “Copy”. An independent source where new creative ideas can be displayed. Or as the music business calls it “Indie” artist.

The fight will not be over content but advertisement dollars. We’ll go from a few outlets to hundreds overnight, the sources will be selling “visitor profiles” to ad sources. An with that loose focus again on content development, they have already proved that path with TV. Maybe a couple of hit comedies but thats it…

YouTube may bend a little addressing Copy Right material, they should. By only Google understands their audience, NBC never did.

By: The Zone Read » Blog Archive » links for 2007-10-23

The Zone Read » Blog Archive » links for 2007-10-23 — Tue, 23 Oct 2007 20:42:03 +0000

[...] Big Media vs. YouTube & Google: Smart or Not? « GigaOM Big media companies (content owners) are lining up against YouTube & Google, and are coming up with their own strategies for online video. I think you can add companies like WPP to the line, as well — see Video Egg. (tags: video) [...]

By: eConectados » ¿Hacen bien los grandes medios en enfrentarse a YouTube?

eConectados » ¿Hacen bien los grandes medios en enfrentarse a YouTube? — Tue, 23 Oct 2007 19:17:36 +0000

[...] me parece la pregunta que plantea Om Malik. Está claro que los grandes medios están creando sus propias plataformas de vídeo, saliéndose [...]

By: Scott G

Scott G — Tue, 23 Oct 2007 18:05:35 +0000

There are a great many talented folks outside of the so-called mainstream media making some quality video content. But for the most part, what most people expect and likely will continue to desire consuming involves more effort.

Large scale content owners investing big to create quality programming certainly don’t want to be beholden to any single distribution method. It completely skews the value equation. In the evolution of the Internet ecosystem it may be the case that content producers are lagging in tech savvy and wisdom. This doesn’t mean that what is today novelty will be tomorrow’s reality. Too many pundits - in my opinion - have trouble recognizing fad for trend, or the latest and greatest vs. what creates something sustainable.

One way or another, content producers will figure out how to make their dollars off of their efforts. And they can do so just fine without putting up everything, or even much of anything, on YouTube. Now, I like YouTube. I do. But, YouTube, after all, was essentially built on illegally copyrighted material. Yes, of course, there’s all kinds of User Generated stuff, but let’s get real. A ton of the stuff people go for is just the same popular stuff people watch on TV. It’s just that they had nowhere to get it. it’s likely true that YouTube will continue to prosper, and that’s good. It has value. But…

GooTube faces a simple childhood problem. “When you’re King of the Hill, everyone tries to knock you off.” I think today’s add-on to that might be, “When you try to be King of Others’ Hills using their own dirt to build your hill, they REALLY want to try to knock you off.”

By: Andrew Z

Andrew Z — Tue, 23 Oct 2007 16:56:35 +0000

I think Pierre makes a good point. While the media producers want control as demonstrated by their attempts to do it all in house, the ultimate battle is to come. That battle is the physical quality of content and further audience fragmentation.

Online video sites will most likely balkanize viewers as low end viewers will continue to look for established content online while those with more money will settle into their world of HDTV, VoD, and continued DVD purchases. That means broadcast TV viewership will further plummet while on demand (whether online, through personal property or cable distributed) programming will increase.

Gootube will remain a viable outlet for discovering new acts, but the question above concerns established players with big money.

By: Pierre

Pierre — Tue, 23 Oct 2007 15:28:34 +0000

Video content is king however it’s all in the presentation  you see youtube provide a niche market of viewers while television is competing with the internet. You tube cannot compete quality wise with High Definition content and most cable providers are in the internet distribution business as well as video productions. Big Media may be slow in modernizing but will not lay down and die.

By: Insider Chatter by Donna Bogatin » NBC Still Booming on YouTube: Google Lawsuit Next?

Tue, 23 Oct 2007 13:04:06 +0000

[...] The blogosphere delights in dissing NBC Universal because giving away copyright content for fre… [...]

By: Jay

Jay — Tue, 23 Oct 2007 11:45:47 +0000

Compared to 12 months ago more people are visiting YouTube, they come back to the site more often, spend more time on the site each time they visit, and view more videos. Most metrics are up 2x. It’s amazing.

More hard numbers here:
http://blog.compete.com/2007/10/18/youtube-seems-to-be-thriving-under-googles-watch/

By: YouTube Ain’t Screwed

YouTube Ain’t Screwed — Tue, 23 Oct 2007 10:51:07 +0000

[...] Om Malik asked the question as to whether GooTube is in trouble, now that the mainstream media seems to be pulling out of their sandbox and setting up their own, on the heels of NBC pulling their content and putting it all on Hulu. Podcasting News put out a well thought response contending that Google and YouTube are about to be in serious trouble. This, of course, is dead wrong. Aside from the fact that official sources of content prohibiting embedded video sites from showing their content never stopped it from showing up there in the first place, all mainstream media efforts to create their own social networks and communities around their own sites and points of distribution are doomed to failure because the mainstream media simply doesn’t get it when it comes to online distribution. Truth be told, very few online independent media producers truly understand how to fully harness the distribution channels available to them when it comes to video content. [...]

By: Jeremy Penston

Jeremy Penston — Tue, 23 Oct 2007 08:52:10 +0000

This is not the end-game. It is a power-play in the evolution of online video where the media companies are vying for control, not only over Google but against each other too.

At its heart, YouTube is a video search and promotion engine. If you are a relatively unknown producer, you need search to help people find you, but Big Media have their own way of reaching the people by promoting their wares on air.

The cost of the promotion service that YouTube provides is control over some of the adverts that are wrapped around your programming and control over your audience. Remember that to a large extent Google and Big Media are competing for the same ad dollars.

Perhaps Big Media can afford to sacrifice some of the potential volume to keep Google under a semblance of control. Without quality content from Big Media, Google is weaker... Even a withdrawl for a limited period of time helps Big Media's negotiating position against the Big G.

Short term pain for long term gain? If (quality) content is king, then perhaps the mediaco wins this little skirmish and emerges with better terms from distributors. If distribution is king then to some extent it is a case of nothing ventured, nothing gained.

By: Niyaz PK

Niyaz PK — Tue, 23 Oct 2007 06:14:06 +0000

visit my post about google. In the post I discuss the policy change of google.
http://hoozi.wordpress.com/2007/10/23/what-google-is-doing-and-what-google-must-be-doing/