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Summary:

A NYT piece focuses on the continued use of audience sampling via panels by NetRatings and ComScore (NSDQ: SCOR), and its variance from serv…

A NYT piece focuses on the continued use of audience sampling via panels by NetRatings and ComScore (NSDQ: SCOR), and its variance from server logs, an age-old debate. Among the major disputes the Times catalogs:

– CondeNast

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  1. I would guess that if Conde Nast revealed what % of their 'visitors' to Style.com were on the site for less then 5 seconds, they would get a lot closer to the ComScore or Net Ratings numbers. ComScore and Net Ratings are both definitely low, they don't measure enough places where people logon, but internal site metrics which include visits of less then 5 seconds are also a problem.

  2. I get different numbers if I check my log files with 2 different programs – so no wonder if these numbers differ that much.

  3. Randall Rothenberg Tuesday, October 23, 2007

    For an update on the audience measurement imbroglio, and all the work the IAB has done this year WITH comScore and Nielsen//Netratings to reduce discrepancies, take a look at my "clog," http://www.randallrothenberg.com.

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