Comments on: Why EA Added Dr. Kathleen to Pogo — and Why You Should Care

By: Ads in Mobile Games Get an Eye-popping 10% CTR - GigaOM

Ads in Mobile Games Get an Eye-popping 10% CTR - GigaOM — Wed, 04 Jun 2008 18:34:15 +0000

[...] According to Greystripe, 10.1 percent of them click on the ads, a CTR that far outstrips web ads, which average some 1 percent to 2 percent. I strongly suspect at least some of these are accidental, fumble-thumb click-throughs, but even then, from the advertisers’ perspective, that’s not a bug, but a feature. And while mobile games are almost by definition casual, the demographic breakdown is markedly different from the web-based casual space, which is dominated by older women. [...]

By: Mr. List

Mr. List — Fri, 19 Oct 2007 20:14:53 +0000

There are lots of reasons to like Pogo. In fact, we list four of them here:

(link)

By: Four (or Five!) Reasons Why » …Pogo.com Deserves a Lot More Love

Four (or Five!) Reasons Why » …Pogo.com Deserves a Lot More Love — Fri, 19 Oct 2007 11:11:07 +0000

[...] The company has some foresight, if not a little quirky to the uninspired eye. As profiled on Gigaom.com, Pogo.com recently partnered with nationally recognized stress expert, Dr. Kathleen Hall of the [...]

By: renaissance chambara | Ged Carroll » Blog Archive » Links for 2007-10-18 [del.icio.us]

Fri, 19 Oct 2007 09:29:11 +0000

[...] Why EA Added Dr. Kathleen to Pogo — and Why You Should Care « GigaOM [...]

By: Kim Pallister

Kim Pallister — Fri, 19 Oct 2007 06:20:41 +0000

About a year back, MSN games did a marketing campaign around casual games as stress releivers, and worked with Doctor Hall on that effort, similar to the current pogo effort.

(disclosure: I work for MS)

Kim

By: Jackson Fish Market

Jackson Fish Market — Fri, 19 Oct 2007 00:36:56 +0000

[...] “Demographically, 58 percent of Pogo’s users are women over the age of 35, according to EA�… Posted on October 18th, 2007 in Interesting [...]

By: Jesse Kopelman

Jesse Kopelman — Thu, 18 Oct 2007 22:15:58 +0000

Mark, since the 70s? People have been telling us how to live since the dawn of civilization. Most of the Bible, either testament, can be viewed as a self help book and the same goes for most other religious texts. You complaints about this are nothing new either. Go read Polonius’ famous speech from Hamlet that includes such profound wisdom as, “to thine own self be true.” Given that Polonius is a buffoon, it is clear that know-it-alls marketing common sense as trenchant insight were common enough 500 years ago to deserve ridicule.

By: Fazeel Gareeboo

Fazeel Gareeboo — Thu, 18 Oct 2007 17:43:22 +0000

I am a great fan of POGO, and I am not in the 'Oprah fans' category - I am 44 year old male.

About a year ago, I was playing their pool game and the tank war one. Then more recently I played the Command and Conquer games, and ended up buying a PC version of C&C Tiberium Wars and becoming an addict of it.

I also played a lot of chess online there.

Great site ! And yes, I think you are correct. It is highly under-rated by the 'Internet Biz'.

By: Mark

Mark — Thu, 18 Oct 2007 13:34:57 +0000

Interesting post, Wagner.

However, I see another side to this: fostering the dependency of the game's users on expert authorities. I mean, how can one be alive (as in a normal, un-deceased functional Western civilization human being) and not know that play matters? And that play should probably involve some sort of physical exercise to dissipate stress?

The appearance of experts to tell us how to live is, of course, not unique to Dr. Hall's appearance here. We see it all the time, all over the media. But it chafes a little every time I hear an expert tell us what we should know from common sense, and we've been hearing it since the self-help revolution of the early 70's.

Maybe I'm reading too much into this, but it struck me as slightly off-putting.