Earlier this month, MCV discovered that Google (GOOG) had filed for patents related to interactive entertainment. Today Tiga, the trade association for videogame creators in the UK and Europe, said that a product marketing manager from Google Adsense will speak at the group’s day-long “Working with Games” conference next week. There have been rumors that Google was casting a covetous eye on videogames at least since Google bought Adscape back in February. Now the picture is getting a little less murky, it seems, as Google heads out to make contact with videogame developers, publishers, and trade organizations. They’ve got some catching up to do but hey, they’re Google, and that means any competition they provide will need to be taken very seriously.
5 comments so far
11:23 PM PT
I hope they do a better job than they did at the session they gave at Casual Connect this year. It was an embarrasment to Google, IMHO. I blogged it here:
http://www.kimpallister.com/2007/07/casual-connect-day-2-google-adsense-for.html
7:14 AM PT
Google Exploring Ads In Games?
I’m no fan of advertisements, but they seem to be a necessary evil in today’s modern digital age. I use Google’s AdSense ads here on PTB to keep everything running, for example. For the most part Google’s ads have been
2:22 PM PT
[...] by Wagner James Au Friday, October 19, 2007 at 2:22 PM PT | No comments Yesterday Jane brought news of Google actively reaching out to game developers to partner with its Adsense/Adscape network. I [...]
4:36 AM PT
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7:08 AM PT
[...] esteemed gaming duo, Jane Pinkcard and Wagner James Au, have been tracking Google and its game-related advertising plans for a while [...]
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