Earlier this month, MCV discovered that Google (GOOG) had filed for patents related to interactive entertainment. Today Tiga, the trade association for videogame creators in the UK and Europe, said that a product marketing manager from Google Adsense will speak at the group’s day-long “Working with Games” conference next week. There have been rumors that Google was casting a covetous eye on videogames at least since Google bought Adscape back in February. Now the picture is getting a little less murky, it seems, as Google heads out to make contact with videogame developers, publishers, and trade organizations. They’ve got some catching up to do but hey, they’re Google, and that means any competition they provide will need to be taken very seriously.
I hope they do a better job than they did at the session they gave at Casual Connect this year. It was an embarrasment to Google, IMHO. I blogged it here:
http://www.kimpallister.com/2007/07/casual-connect-day-2-google-adsense-for.html