Summary:

Portland, OR-based Platial, an aggregator of user-generated content based on geography, is acquiring Frappr, a social mapping site based in…

Portland, OR-based Platial, an aggregator of user-generated content based on geography, is acquiring Frappr, a social mapping site based in San Francisco. The companies believe that the combined entity will account for 25 percent of distributed map widgets. In the release, Platial CEO Di-Ann Eisnor said the acquisition will allow it to create a more effective advertising model, using location and social data. Of course, both companies have come under pressure, as Google (NSDQ: GOOG) has added its own DIY mashup features to its maps services. Platial, which calls itself “The People’s Atlas”, raised $2.4 million this March, while Frappr has no announced fundraising rounds. Terms of the acquisition were not disclosed. Release.

You’re subscribed! If you like, you can update your settings

Comments have been disabled for this post