8 Comments

Summary:

Alright. We get it. More men watch online video than women. But enough with the video sites targeting guys, please. You’re not carving out a niche for yourself if everyone‘s doing it. (Heh-heh, he said “doing it”). But really, how many sites devoted to fast cars […]

Alright. We get it. More men watch online video than women. But enough with the video sites targeting guys, please. You’re not carving out a niche for yourself if everyone‘s doing it. (Heh-heh, he said “doing it”). But really, how many sites devoted to fast cars and fast women does one Internet need?

Two new upstarts in the category came through NTV HQ inboxes recently: Kush TV and VIMBY. Though neither site comes out and says they specifically target men, a quick glance reveals it’s definitely a man’s world in there. But these young bucks face some, errr, stiff competition from sites already entrenched in the space.

So how do these noobs differ from the rest? Let’s take a look.

Men’s Sites and What They Cover
Site Cars Women Music Sports
Kush TV Yes Yes Yes Yes
VIMBY Yes Yes Yes Yes
Ripe Yes Yes Yes Yes
UGO No Yes Yes Yes
Spike Yes Yes Yes Yes
Break.com Yes Yes No Yes

To be fair, sites like Break and Spike rely more on viral-type clips, while Ripe and Kush are out there producing original content, and VIMBY (which stands for Video In My BackYard) has its users create content specific to their neighborhoods.

But how about a little variety? And no, adding coverage of video games and movies doesn’t count. Nor does it mean you should abandon all the male stereotypes to add video about decoupage and give Nina Totenberg her own show. Just do something other than what everybody else is doing.

From a business perspective, it seems like this crowded vertical is not the one you want to get into without a truly unique proposition — something other than in-your-face graphics, crunching geee-tars and tarted up, heavily augmented women.

Though come to think of it, what else do men want? I can’t imagine an outcry from this demographic demanding cleaner design, quieter guitars, or fewer boobs on the Internet.

Sigh.

We are a sadly predictable gender. The LA Times just ran a piece on how well using provocative (read: girls in bikinis) thumbnail images on YouTube to entice (or mislead) users into clicking on your video works.

Is there a happy medium? Can a site targeting young men survive without resorting to cars and women? Send in your ideas through the comments. I’ll be over here, chugging a beer.

You're subscribed! If you like, you can update your settings

  1. Hey man, I just took the ‘britney spears’ tag off this piece of work that has nothing to do with ‘britney spears’ believing it should stand alone and be honest. Feature our cause? A hoax, I can’t say. Although some people are buying it…

  2. I’ll argue for cleaner design, fewer stringed instruments and cameras focused above the neckline.

    Call me metrosexual, but I wouldn’t mind more men’s fashion, smart (read: not demeaning) relationship and sex advice, street art and geeky stuff like comix, videogames and hackery.

    But then my ‘lifestyle’ involves no cars, no headbanging and no implants. Hard to believe that makes me such an outlier.

  3. Hot chicks are a guaranteed method of success. They work every time so why risk anything different?

  4. How about a video site that for men…that are dads? Check out DadLabs.com for an entirely different kind of video site for guys.

    (keep an eye out for our relaunch in a few days)

  5. MySpace Gets in Bed with Roommates « NewTeeVee Sunday, October 21, 2007

    [...] audience they have in mind must be those adolescent males everyone is after, as the first episode features one of the girls standing in her underwear scolding her dog, [...]

  6. VIMBY Shows Off Your ‘Hood « NewTeeVee Monday, November 19, 2007

    [...] it covers much of the same ground as the other new boob tubes, VIMBY sets itself apart by enlisting local filmmakers in different cities to showcase local [...]

  7. FanTrust » Blog Archive » Paid Distribution Becomes a Mainstay of Web Series [NewTeeVee] Tuesday, January 27, 2009

    [...] branded entertainment studio RedLever, which is wholly owned by Adconion. RedLever started life as male-oriented video portal Kush TV, but when that wasn’t working out, changed its focus to branded content in the middle of last [...]

  8. Ripe Digital Shuts Down: Report Tuesday, June 16, 2009

    [...] was just one of many sites targeting young men with content built around bikinis, cars and music. Other players in that space include Spike.com, [...]

Comments have been disabled for this post