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Summary:

Kara Swisher got her hands on a memo sent out to AOL (TWX) employees earlier today from CEO Randy Falco. Here is a summary of what it says: * The focus is advertising and the new venture, Platform-A. * New web-based properties, including super-hot TMZ.com, are […]

Kara Swisher got her hands on a memo sent out to AOL (TWX) employees earlier today from CEO Randy Falco. Here is a summary of what it says:

* The focus is advertising and the new venture, Platform-A.
* New web-based properties, including super-hot TMZ.com, are the focus; he calls it the “publishing business.”
* Not giving up on Access business just yet because it “continues to be profitable, providing us cash flow to invest in other areas of the business.”
* They will cut 2,000 employees, roughly 20 percent of their total work force.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

Clearly a Black Monday out in AOL-land, and since I have a lot of friends who work there, this is not an easy bit of news to report. Still, AOL needs to do some housecleaning in order to streamline its operations. I wonder, though, despite all the talk about being able to compete in the advertising business, if AOL really has what it takes to duke it out with more motivated rivals like Microsoft (MSFT), Yahoo (YHOO) and of course, big daddy Google (GOOG).

  1. Slow day out there

    Not much to write about…AOL’s laying off 20% of its workforce, or 2,000 people. Some of my coworkers were talking last Friday about the first time we logged onto AOL. Apparently, this was a pretty big experience because 4 or

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  2. One more addition to Google, Yahoo and MS ventures to advertising ! – but AOL carries along sorry story of dot com era -which may hinder its progress:(

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