BlackArrow, a San Mateo-based start-up is bringing web inspired ad management system that will help large cable operators like to better monetize their ad-inventories and goose up their revenues. The stealth mode company has also announced $17 million in new venture capital money from Cisco Systems (CSCO), Comcast (CMCSA) and Intel Capital (INTC). Existing investors, Polaris Ventures and Mayfield Fund also invested in this round. Further details at NewTeeVee.com