Comments on: How Casual Games Can Become Money Machines?

By: XPOGames.com

XPOGames.com — Mon, 18 Feb 2008 12:18:26 +0000

It’s relevant to the new game developers Flash contest…
http://www.xpogames.com/contests

By: David

David — Wed, 13 Feb 2008 16:41:39 +0000

Does anyone know of any magazines dedicated to Casual Gamers?

By: MySpace Creating a Game Portal - GigaOM

MySpace Creating a Game Portal - GigaOM — Mon, 14 Jan 2008 18:07:05 +0000

[...] such as Yahoo have the basics, among them poker and sudoku. The games can also be a channel for advertising or transaction revenue, though no one has yet settled on a compelling revenue model. But given the number of casual games [...]

By: dating » How <b>Casual</b> Games Can Become Money Machines?

dating » How <b>Casual</b> Games Can Become Money Machines? — Tue, 23 Oct 2007 10:56:25 +0000

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By: Kim Pallister

Kim Pallister — Fri, 19 Oct 2007 06:30:25 +0000

Jenna has a good point.

I'd say the casual industry is in some ways way ahead of the 'hard core' (big budget) game space in terms of innovating on business models.

Many are dabbling in microtransactions, but there are already thriving businesses in purchased games, ad-supported, pay-per-play, subscription, membership/discount clubs, skill gaming (pay to compete, potentially make money), just to name the most common ones.

In addition, some sites/services let you drift from one model to another. Pay for download to make ads go away, etc.

One factor is that certain biz models were tied to certain platforms (download = purchase, ads = online), but those are legacy tech reasons and people are working past the issues.

By: Jenna K.

Jenna K. — Wed, 17 Oct 2007 17:54:39 +0000

I think that so far the Casual Games Industry has done a great job making games available to all types of users/buyers.
If you don’t like ads, BUY the game outright and play-away. For those that want a free game, you will have to accept some type of advertising. I saw that on BigFish Games they let you choose your “game sponsor”. which is a nice concept…if you have to see ads.
I have adverting as much as the next guy, but games are not free to develop and publish. As users demand better games, the development costs go up…

By: How Casual Games Can Become Money Machines? « Social Networking meets Gaming meets Virtual Worlds

Tue, 16 Oct 2007 06:30:45 +0000

[...] More here [...]

By: Jackson Fish Market

Jackson Fish Market — Mon, 15 Oct 2007 15:17:21 +0000

[...] “How casual games will deal with advertising content is still up in the air. In-game advertisi… Posted on October 15th, 2007 in Interesting [...]

By: FreakyZoid

FreakyZoid — Mon, 15 Oct 2007 09:05:23 +0000

seeing Best Buy (BBY) signs in the world of GTA III makes sense

It really doesn't - GTA isn't set in the real world.

Adverts in sports games (FIFA, Madden, Tiger Woods, etc) make sense.

By: Daniel Rae

Daniel Rae — Mon, 15 Oct 2007 08:11:15 +0000

As long as ads are subtle and don’t ‘intrude’ too much, they are OK in my opinion. The best example of non-intrusive advertising is in sports sims, such as Pro Evolution Soccer, where the advertising boards around the stadium ad to the realism of the football (soccer) sim.

By: Allison

Allison — Mon, 15 Oct 2007 03:53:46 +0000

Anarchy Online has been online for at least 7 years now, and the billboards within the main cities has ever-varying ads playing constantly. Sure it can get annoying, but if you PAY for the full version, the in-game ads can be turned off. Only the “froobs” are affected. If I’m paying for a game, I do not want to be advertised to!

By: Paul Kalupniek

Paul Kalupniek — Mon, 15 Oct 2007 01:27:40 +0000

What is really important to point out, and this goes for any advertising, not just in-game, is that it should NOT be intrusive. What has destroyed advertising on the TV is the disruptiveness of it all. People ignore, tune out, get a sandwich when ads come on. People don’t dislike relevant advertising, plain and simple. Being louder and more obnoxious isn’t the key, being relevant is, no matter what medium.
I think that I dislike the idea of in-game ads on a basic level only because I have a gut feeling that it will use the same shotgun approach that tv ads do.
With games there is the opportunity to really customize what the “potential customer” is seeing. Demographic information can already be included.

By: Arun

Arun — Sun, 14 Oct 2007 19:07:21 +0000

Well I don’t see what the big deal is. The gaming industry has to find ways to generate revenue. I say it’s great that they’ll be able to make more money and invest it back into making better games. As long as the advertising doesn’t get in the way of my gameplay, I can and will ignore it. If it’s a nuisance, I’ll stop playing it…

By: James

James — Sun, 14 Oct 2007 18:44:54 +0000

ya these gamerz r making some serious money their products r hot n getting real there.

http://www.flixdump.com

By: MLS

MLS — Sat, 13 Oct 2007 17:22:55 +0000

Forthcoming titles are having context specific and updateable advertising built in. I know of at least two AAA+ titles from Activision on PS3 and 360 that will feature this new form.

Because the latest generation boxes are connected to the internet it's realatively simple to update content. Thus there will be billboards and 'screens' in these games which might be advertising cell phones one week and underpants the next. Or maybe even skateboards and guitars...

By: Scott

Scott — Sat, 13 Oct 2007 11:15:37 +0000

I love my casual gaming. Online games are easy to access but advertising in them seems to get out of hand
http://scott47.wordpress.com/