Comments on: How Casual Games Can Become Money Machines? http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/ The Business of Technology Sun, 23 Nov 2008 21:03:58 +0000 http://wordpress.org/?v=MU hourly 1 By: XPOGames.com http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-861944 XPOGames.com Mon, 18 Feb 2008 12:18:26 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-861944 <p>It's relevant to the new game developers Flash contest... http://www.xpogames.com/contests</p> It’s relevant to the new game developers Flash contest…
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]]> By: David http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-861293 David Wed, 13 Feb 2008 16:41:39 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-861293 <p>Does anyone know of any magazines dedicated to Casual Gamers?</p> Does anyone know of any magazines dedicated to Casual Gamers?

]]> By: MySpace Creating a Game Portal - GigaOM http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-849863 MySpace Creating a Game Portal - GigaOM Mon, 14 Jan 2008 18:07:05 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-849863 <p>[...] such as Yahoo have the basics, among them poker and sudoku. The games can also be a channel for advertising or transaction revenue, though no one has yet settled on a compelling revenue model. But given the number of casual games [...]</p> [...] such as Yahoo have the basics, among them poker and sudoku. The games can also be a channel for advertising or transaction revenue, though no one has yet settled on a compelling revenue model. But given the number of casual games [...]

]]> By: dating » How <b>Casual</b> Games Can Become Money Machines? http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-624359 dating » How <b>Casual</b> Games Can Become Money Machines? Tue, 23 Oct 2007 10:56:25 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-624359 <p>[...] came across this post - How <b>Casual</b> Games Can Become Money Machines? - and thought it was worth sharing. I hope you find it interesting too and take the time to read [...]</p> [...] came across this post - How <b>Casual</b> Games Can Become Money Machines? - and thought it was worth sharing. I hope you find it interesting too and take the time to read [...]

]]> By: Kim Pallister http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-618115 Kim Pallister Fri, 19 Oct 2007 06:30:25 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-618115 <p>Jenna has a good point.</p> <p>I'd say the casual industry is in some ways way ahead of the 'hard core' (big budget) game space in terms of innovating on business models.</p> <p>Many are dabbling in microtransactions, but there are already thriving businesses in purchased games, ad-supported, pay-per-play, subscription, membership/discount clubs, skill gaming (pay to compete, potentially make money), just to name the most common ones.</p> <p>In addition, some sites/services let you drift from one model to another. Pay for download to make ads go away, etc.</p> <p>One factor is that certain biz models were tied to certain platforms (download = purchase, ads = online), but those are legacy tech reasons and people are working past the issues.</p> Jenna has a good point.

I’d say the casual industry is in some ways way ahead of the ‘hard core’ (big budget) game space in terms of innovating on business models.

Many are dabbling in microtransactions, but there are already thriving businesses in purchased games, ad-supported, pay-per-play, subscription, membership/discount clubs, skill gaming (pay to compete, potentially make money), just to name the most common ones.

In addition, some sites/services let you drift from one model to another. Pay for download to make ads go away, etc.

One factor is that certain biz models were tied to certain platforms (download = purchase, ads = online), but those are legacy tech reasons and people are working past the issues.

]]> By: Jenna K. http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-615838 Jenna K. Wed, 17 Oct 2007 17:54:39 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-615838 <p>I think that so far the Casual Games Industry has done a great job making games available to all types of users/buyers. If you don't like ads, BUY the game outright and play-away. For those that want a free game, you will have to accept some type of advertising. I saw that on BigFish Games they let you choose your "game sponsor". which is a nice concept...if you have to see ads. I have adverting as much as the next guy, but games are not free to develop and publish. As users demand better games, the development costs go up...</p> I think that so far the Casual Games Industry has done a great job making games available to all types of users/buyers.
If you don’t like ads, BUY the game outright and play-away. For those that want a free game, you will have to accept some type of advertising. I saw that on BigFish Games they let you choose your “game sponsor”. which is a nice concept…if you have to see ads.
I have adverting as much as the next guy, but games are not free to develop and publish. As users demand better games, the development costs go up…

]]> By: How Casual Games Can Become Money Machines? « Social Networking meets Gaming meets Virtual Worlds http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-613733 How Casual Games Can Become Money Machines? « Social Networking meets Gaming meets Virtual Worlds Tue, 16 Oct 2007 06:30:45 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-613733 <p>[...] More here [...]</p> [...] More here [...]

]]> By: Jackson Fish Market http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-613069 Jackson Fish Market Mon, 15 Oct 2007 15:17:21 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-613069 <p>[...] “How casual games will deal with advertising content is still up in the air. In-game advertisi... Posted on October 15th, 2007 in Interesting [...]</p> [...] “How casual games will deal with advertising content is still up in the air. In-game advertisi… Posted on October 15th, 2007 in Interesting [...]

]]> By: FreakyZoid http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612774 FreakyZoid Mon, 15 Oct 2007 09:05:23 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612774 <blockquote> <p>seeing Best Buy (BBY) signs in the world of GTA III makes sense</p> </blockquote> <p>It really doesn't - GTA isn't set in the real world.</p> <p>Adverts in sports games (FIFA, Madden, Tiger Woods, etc) make sense.</p>

seeing Best Buy (BBY) signs in the world of GTA III makes sense

It really doesn’t - GTA isn’t set in the real world.

Adverts in sports games (FIFA, Madden, Tiger Woods, etc) make sense.

]]> By: Daniel Rae http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612727 Daniel Rae Mon, 15 Oct 2007 08:11:15 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612727 <p>As long as ads are subtle and don't 'intrude' too much, they are OK in my opinion. The best example of non-intrusive advertising is in sports sims, such as Pro Evolution Soccer, where the advertising boards around the stadium ad to the realism of the football (soccer) sim.</p> As long as ads are subtle and don’t ‘intrude’ too much, they are OK in my opinion. The best example of non-intrusive advertising is in sports sims, such as Pro Evolution Soccer, where the advertising boards around the stadium ad to the realism of the football (soccer) sim.

]]> By: Allison http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612424 Allison Mon, 15 Oct 2007 03:53:46 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612424 <p>Anarchy Online has been online for at least 7 years now, and the billboards within the main cities has ever-varying ads playing constantly. Sure it can get annoying, but if you PAY for the full version, the in-game ads can be turned off. Only the "froobs" are affected. If I'm paying for a game, I do not want to be advertised to!</p> Anarchy Online has been online for at least 7 years now, and the billboards within the main cities has ever-varying ads playing constantly. Sure it can get annoying, but if you PAY for the full version, the in-game ads can be turned off. Only the “froobs” are affected. If I’m paying for a game, I do not want to be advertised to!

]]> By: Paul Kalupniek http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612250 Paul Kalupniek Mon, 15 Oct 2007 01:27:40 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-612250 <p>What is really important to point out, and this goes for any advertising, not just in-game, is that it should NOT be intrusive. What has destroyed advertising on the TV is the disruptiveness of it all. People ignore, tune out, get a sandwich when ads come on. People don't dislike relevant advertising, plain and simple. Being louder and more obnoxious isn't the key, being relevant is, no matter what medium. I think that I dislike the idea of in-game ads on a basic level only because I have a gut feeling that it will use the same shotgun approach that tv ads do. With games there is the opportunity to really customize what the "potential customer" is seeing. Demographic information can already be included.</p> What is really important to point out, and this goes for any advertising, not just in-game, is that it should NOT be intrusive. What has destroyed advertising on the TV is the disruptiveness of it all. People ignore, tune out, get a sandwich when ads come on. People don’t dislike relevant advertising, plain and simple. Being louder and more obnoxious isn’t the key, being relevant is, no matter what medium.
I think that I dislike the idea of in-game ads on a basic level only because I have a gut feeling that it will use the same shotgun approach that tv ads do.
With games there is the opportunity to really customize what the “potential customer” is seeing. Demographic information can already be included.

]]> By: Arun http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-611932 Arun Sun, 14 Oct 2007 19:07:21 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-611932 <p>Well I don't see what the big deal is. The gaming industry has to find ways to generate revenue. I say it's great that they'll be able to make more money and invest it back into making better games. As long as the advertising doesn't get in the way of my gameplay, I can and will ignore it. If it's a nuisance, I'll stop playing it...</p> Well I don’t see what the big deal is. The gaming industry has to find ways to generate revenue. I say it’s great that they’ll be able to make more money and invest it back into making better games. As long as the advertising doesn’t get in the way of my gameplay, I can and will ignore it. If it’s a nuisance, I’ll stop playing it…

]]> By: James http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-611920 James Sun, 14 Oct 2007 18:44:54 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-611920 <p>ya these gamerz r making some serious money their products r hot n getting real there.</p> <p>www.flixdump.com</p> ya these gamerz r making some serious money their products r hot n getting real there.

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]]> By: MLS http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-610700 MLS Sat, 13 Oct 2007 17:22:55 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-610700 <p>Forthcoming titles are having context specific and updateable advertising built in. I know of at least two AAA+ titles from Activision on PS3 and 360 that will feature this new form.</p> <p>Because the latest generation boxes are connected to the internet it's realatively simple to update content. Thus there will be billboards and 'screens' in these games which might be advertising cell phones one week and underpants the next. Or maybe even skateboards and guitars...</p> Forthcoming titles are having context specific and updateable advertising built in. I know of at least two AAA+ titles from Activision on PS3 and 360 that will feature this new form.

Because the latest generation boxes are connected to the internet it’s realatively simple to update content. Thus there will be billboards and ’screens’ in these games which might be advertising cell phones one week and underpants the next. Or maybe even skateboards and guitars…

]]> By: Scott http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-610408 Scott Sat, 13 Oct 2007 11:15:37 +0000 http://gigaom.com/2007/10/12/how-casual-games-can-become-money-machines/#comment-610408 <p>I love my casual gaming. Online games are easy to access but advertising in them seems to get out of hand http://scott47.wordpress.com/</p> I love my casual gaming. Online games are easy to access but advertising in them seems to get out of hand
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