5 Comments

Summary:

Looks like it is getting serious, but not without some amount of controversy: Verizon Wireless (NYSE: VZ) has publicly expressed its intenti…

Looks like it is getting serious, but not without some amount of controversy: Verizon Wireless (NYSE: VZ) has publicly expressed its intentions to start serving ads to its users, and now it has started: Jason Devitt, the founder of still-stealth Skydeck (founder of Vindigo) writes on his blog that he got a notice from VZW about CPNI (CPNI stands for Customer Proprietary Network Information…a user’s complete call records…an overview of CPNI is here), where Verizon wants to share these records with third parties, and they need user’s permission for it. What CPNI doesn’t have is names, numbers, or addresses, but everything else.

But in asking permission, it is asking for opt-out: meaning you’re in by default, unless you want out, a practice carried over from the non-wireless world:

  1. Hey Rafat – No big deal here. CPNI notices are nothing new – other telecom and wireless service providers have been using this as a means to open communications with their customers for years. This is the first time Verizon Wireless has sent a CPNI notice to customers, and in accordance with FCC guidelines, we are providing the opt-out option for sharing information among our telecom affiliates.
    -JNels

    Share
  2. Jeffrey
    The right policy would be opt-in, not opt-out, as anyone in the e-mail marketing industry would tell you.
    Also, can you guys come out and clearly say that the CPNI ifo won't be sold to advertisers?

    Share
  3. Asking permission? No. They are telling you that they are going to do it unless you tell them otherwise. (i.e., Opt out verses opt in.)

    Share
  4. if there is no name, address, or number involved, why would anyone care that this 'information' is being shared? why would i care that my habits are being tracked

    Share
  5. This wouldn't be a bad policy if they reduced or did away with their subscription fees. Appears that they'd like to generated ad dollars and subscription rev with the same content play. I think this will bite them in the long run.

    Share

Comments have been disabled for this post