Comments on: Facebook Traffic Tanks – This can’t be real? http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/ Trusted Insights and Conversations on the Next Wave of Technology Mon, 23 Nov 2009 09:45:25 +0000 http://wordpress.com/ hourly 1 By: 2008 growth puts Facebook in better position to make money » VentureBeat http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-918533 2008 growth puts Facebook in better position to make money » VentureBeat Thu, 18 Dec 2008 23:09:00 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-918533 [...] will likely miss its lofty target, according to its current growth rate. But this isn’t a new opportunity for Facebook doomsayers to start [...] [...] will likely miss its lofty target, according to its current growth rate. But this isn’t a new opportunity for Facebook doomsayers to start [...]

]]> By: Drew http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-904014 Drew Fri, 10 Oct 2008 16:30:18 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-904014 Wow, old news release. Facebook is way up on myspace and myspace traffic has been dropping like a rock. The reason is simple and it has nothing to do with facebook being better. It has to do with that myspace has been changing their site to a commercial spam machine. I clicked on a bands song the other day in the rock genre, and some silly rapper ad popped up over the bands avatar. Not to mention, you can’t even lofin 50% of the time, because myspace’s homepage is a commercial collage of ad spam. They have gone extreme overkill for ad saturation and commercial level ad spam, and people have gotten tired of it. I see myspace dropping to 25-30 on alexa over the next year due to this issue alone. not to mention, they have made the site much more difficult to navigate. Frankly, when they kept the site clean, it was better. Now, it is just a bs commerical spam. and to add to it, they have deleted about 30% of the real user base of the site for everything you can think of, which they go to facebook after that and do not come back for more spam. Wow, old news release. Facebook is way up on myspace and myspace traffic has been dropping like a rock. The reason is simple and it has nothing to do with facebook being better. It has to do with that myspace has been changing their site to a commercial spam machine. I clicked on a bands song the other day in the rock genre, and some silly rapper ad popped up over the bands avatar. Not to mention, you can’t even lofin 50% of the time, because myspace’s homepage is a commercial collage of ad spam. They have gone extreme overkill for ad saturation and commercial level ad spam, and people have gotten tired of it. I see myspace dropping to 25-30 on alexa over the next year due to this issue alone. not to mention, they have made the site much more difficult to navigate. Frankly, when they kept the site clean, it was better. Now, it is just a bs commerical spam. and to add to it, they have deleted about 30% of the real user base of the site for everything you can think of, which they go to facebook after that and do not come back for more spam.

]]> By: Summer slump at Facebook | ClickWise http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-896106 Summer slump at Facebook | ClickWise Thu, 28 Aug 2008 07:26:30 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-896106 [...] Om posts: Comscore (a traffic measurement company) recently issued its traffic rating for September showing a slight 9% decline in unique visitor traffic to Facebook. On the face of it, one would think that traffic to Facebook could actually be declining. But a few things need to be amended before making any assumptions. September is summertime, traffic stats in many areas show declines as people go on holiday or are at the beach (this slump is more drastic when looking at Israeli sites as a larger percentage of the population travels abroad or goes on holiday break). Comscore stats refer to U.S. traffic and not outside where Facebook is having massive growth. Comscore stats show unique visitor traffic and do not include returning visitors for which account for the bulk of Facebook’s traffic. « למה יאהו לא מעניין את הישראלים גוגל היה רוצה למרוח את פייסבוק » [...] [...] Om posts: Comscore (a traffic measurement company) recently issued its traffic rating for September showing a slight 9% decline in unique visitor traffic to Facebook. On the face of it, one would think that traffic to Facebook could actually be declining. But a few things need to be amended before making any assumptions. September is summertime, traffic stats in many areas show declines as people go on holiday or are at the beach (this slump is more drastic when looking at Israeli sites as a larger percentage of the population travels abroad or goes on holiday break). Comscore stats refer to U.S. traffic and not outside where Facebook is having massive growth. Comscore stats show unique visitor traffic and do not include returning visitors for which account for the bulk of Facebook’s traffic. « למה יאהו לא מעניין את הישראלים גוגל היה רוצה למרוח את פייסבוק » [...]

]]> By: Chris http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-880135 Chris Mon, 26 May 2008 09:00:44 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-880135 Wow, look at all these people's comments. Seems kind of ironic now with facebook getting more unique visitors then myspace, stupid is as stupid does, or says in this case. I wonder what the future will bring? Wow, look at all these people’s comments. Seems kind of ironic now with facebook getting more unique visitors then myspace, stupid is as stupid does, or says in this case. I wonder what the future will bring?

]]> By: Блог без заголовка » Silicon Valley Report in Russian » ComScore трактует свои же данные http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-863682 Блог без заголовка » Silicon Valley Report in Russian » ComScore трактует свои же данные Fri, 29 Feb 2008 20:33:51 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-863682 <p>[...] о серьезном падении трафика фейсбука. Вот сообщение за 2007 г., а вот за 2006 г.Такое же наверняка случится и в этом [...]</p> [...] о серьезном падении трафика фейсбука. Вот сообщение за 2007 г., а вот за 2006 г.Такое же наверняка случится и в этом [...]

]]> By: Facebook numbers drop? « ::: Think Macro ::: http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-862824 Facebook numbers drop? « ::: Think Macro ::: Sun, 24 Feb 2008 06:00:54 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-862824 <p>[...] numbers drop? Recently there is a buzz in the blogosphere about the drop in FB numbers. It looks like people got tired of constant stalking of their own friends or just moved on to other [...]</p> [...] numbers drop? Recently there is a buzz in the blogosphere about the drop in FB numbers. It looks like people got tired of constant stalking of their own friends or just moved on to other [...]

]]> By: Traffic Tactics Team http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-856958 Traffic Tactics Team Fri, 18 Jan 2008 07:10:07 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-856958 <p>Naw that's not right. Are you sure?. I just came from a seminar and we had it both neck to neck in traffic. Maybe it was just a sudden boom thyen but its okay now. In fact, social networking is booming well. I've got a free report to show you how.</p> Naw that’s not right. Are you sure?. I just came from a seminar and we had it both neck to neck in traffic. Maybe it was just a sudden boom thyen but its okay now. In fact, social networking is booming well. I’ve got a free report to show you how.

]]> By: Has Facebook peaked? : The Content Factory http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-825996 Has Facebook peaked? : The Content Factory Thu, 03 Jan 2008 23:02:05 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-825996 <p>[...] to Om Malik, the latest comScore figures from the US seem to suggest that the world’s most hyped network [...]</p> [...] to Om Malik, the latest comScore figures from the US seem to suggest that the world’s most hyped network [...]

]]> By: Facebook Traffic Is Not About to Plummet — Facebook Observer http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-818229 Facebook Traffic Is Not About to Plummet — Facebook Observer Mon, 31 Dec 2007 09:06:54 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-818229 <p>[...] a stir was caused by an Om Malik post that we covered early today about a September Comscore report that showed a 9.3% decline in [...]</p> [...] a stir was caused by an Om Malik post that we covered early today about a September Comscore report that showed a 9.3% decline in [...]

]]> By: Paul Maunders | Web log » Blog Archive » Microsoft pays a premium to get some Facebook http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-633191 Paul Maunders | Web log » Blog Archive » Microsoft pays a premium to get some Facebook Sun, 28 Oct 2007 11:28:47 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-633191 <p>[...] Unique visitors(GigaOM Sep 2007) [...]</p> [...] Unique visitors(GigaOM Sep 2007) [...]

]]> By: MartinKloos.nl » Blog Archive » Tired of social media? http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-625976 MartinKloos.nl » Blog Archive » Tired of social media? Wed, 24 Oct 2007 14:33:57 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-625976 <p>[...] Two messages hit my rss feeds these days that made me wonder. Wikipedia hits mid life slow done and Facebook traffic seems declining. [...]</p> [...] Two messages hit my rss feeds these days that made me wonder. Wikipedia hits mid life slow done and Facebook traffic seems declining. [...]

]]> By: Web2NewYork » Blog Archive » Time to abandon the Facebook ship http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-624784 Web2NewYork » Blog Archive » Time to abandon the Facebook ship Tue, 23 Oct 2007 18:03:54 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-624784 <p>[...] Both Facebook and MySpace lost millions of users between August and September, according to recent numbers from Nielsen Online and ComScore. [...]</p> [...] Both Facebook and MySpace lost millions of users between August and September, according to recent numbers from Nielsen Online and ComScore. [...]

]]> By: Week In Review, News From The Internet » WebbyOnline.com http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-618747 Week In Review, News From The Internet » WebbyOnline.com Fri, 19 Oct 2007 17:02:46 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-618747 <p>[...] made some news when it came out that their traffic had declined. My first impression is and was - whoope doo. On the short term, every website goes up AND DOWN. It [...]</p> [...] made some news when it came out that their traffic had declined. My first impression is and was – whoope doo. On the short term, every website goes up AND DOWN. It [...]

]]> By: The Zone Read » Blog Archive » links for 2007-10-11 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-617635 The Zone Read » Blog Archive » links for 2007-10-11 Thu, 18 Oct 2007 22:45:01 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-617635 <p>[...] Facebook Traffic Tanks - This can’t be real? « GigaOM comScore will report a 9.3% decline in Facebook’s unique visitors from 33.75 million (Aug. 2007) to 30.6 million in (Sept. 2007). I’m guessing the 9.3% showed up based on the great press coverage of Facebook, but never returned. (tags: facebook research) [...]</p> [...] Facebook Traffic Tanks – This can’t be real? « GigaOM comScore will report a 9.3% decline in Facebook’s unique visitors from 33.75 million (Aug. 2007) to 30.6 million in (Sept. 2007). I’m guessing the 9.3% showed up based on the great press coverage of Facebook, but never returned. (tags: facebook research) [...]

]]> By: There’s More To The FaceBook Traffic Story http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-615956 There’s More To The FaceBook Traffic Story Wed, 17 Oct 2007 19:25:07 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-615956 <p>[...] Malik says Facebook traffic is tanking, based on the September Comscore data which shows a 9.3% decline in uniques v. steady uniques at [...]</p> [...] Malik says Facebook traffic is tanking, based on the September Comscore data which shows a 9.3% decline in uniques v. steady uniques at [...]

]]> By: Marc http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-611444 Marc Sun, 14 Oct 2007 09:49:30 +0000 http://gigaom.com/2007/10/10/facebook-users-dip-could-this-be-true/#comment-611444 <p>How do you like them social graphs?! LOL (sorry)</p> <p>Well I guess everyone has now seen that all the web metrics services are pretty much in agreement with the dip. To counter the hypothesis posed in comments above about a seasonal dip. The dip for sites happens at the start of summer and picks up at the end of summer when people head back to school and work. This is pretty well documented and known.</p> <p>The guy from marketing pilgrim is all wet. He's comparing two completely different charts. One is for 'total uniques' vs. 'market share of US internet visits' for the previous year. So it's apples and oranges. Generally speaking most sites have the summer drop-off then pick up in fall. FB and social sites experience a less severe drop-off in summer, thus seeing a market share drop at the end of summer when broad based pick up of the net happens in autumn.</p> <p>I think this graph speaks volumes. You are looking at a drop in total uniques. Not market share. Not growth. An actual drop in uniques. And a significant one. I think if there is another drop next month, it signals the end of FB growth. And major drops in spec value since marketers are having difficulty finding value in FB.</p> How do you like them social graphs?! LOL (sorry)

Well I guess everyone has now seen that all the web metrics services are pretty much in agreement with the dip. To counter the hypothesis posed in comments above about a seasonal dip. The dip for sites happens at the start of summer and picks up at the end of summer when people head back to school and work. This is pretty well documented and known.

The guy from marketing pilgrim is all wet. He’s comparing two completely different charts. One is for ‘total uniques’ vs. ‘market share of US internet visits’ for the previous year. So it’s apples and oranges. Generally speaking most sites have the summer drop-off then pick up in fall. FB and social sites experience a less severe drop-off in summer, thus seeing a market share drop at the end of summer when broad based pick up of the net happens in autumn.

I think this graph speaks volumes. You are looking at a drop in total uniques. Not market share. Not growth. An actual drop in uniques. And a significant one. I think if there is another drop next month, it signals the end of FB growth. And major drops in spec value since marketers are having difficulty finding value in FB.

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