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Summary:

Kid-targeting MVNO Kajeet is dangling a carrot for customers of the defunct Disney (NYSE: DIS) MVNO — a $50 airtime credit to all Disney Mo…

Kid-targeting MVNO Kajeet is dangling a carrot for customers of the defunct Disney (NYSE: DIS) MVNO — a $50 airtime credit to all Disney Mobile customers who transfer their phone number to Kajeet by November 10th reports TMCnet. Kajeet targets the same audience with similar “parental control” features, but works on a pay-as-you-go basis. It has distribution on the web, as well as at Best Buy, Limited Too and Longs Drugs stores.

  1. Great customer acquisition tactic but I wonder how many former Disney subsribers (all 12 of them) will decide that they tried the non-traditional path and will go back to the stability of the big carriers. Once bitten, twice shy.

    It will also be interesting to see if Kajeet can overcome the challenges that heavyweights like ESPN, Disney and Amped couldn't. Given the target audience, I have my doubts for the same reasons that Disney failed:

    1. Kids don't make decisions about mobile plans, their parents do.
    2. It's easier to have a family plan within a traditional carrier than maintain another account with a uncertain MVNO.
    3. If you are a parent, what does Kajeet "really" offer over a Verizon Family plan, that offsets the headache of another account/another bill.
    4. Who the hell gets their 12 year-old a cell-phone plan…especially a dedicated one???
    5. Does the kid really know about Kajeet and isn't their primary motive to just have any phone rather than choosing which carrier runs it. I can hear the conversation now. Kid: "Mom, I WANT a phone and I WANT it through Kajeet….NOW!" Mom: "You already lost the iPod I bought you last Christmas and if you think I am going to pay for you to talk all day on a cell phone with Suzy, you are dreamig. And what the heck is a Kajeet? Now shuddup, and eat your peas. "

    I actually thing the Kajeet guys are pretty bright but I just this target audience has too many challenges.

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