The fall TV season is in full swing, and a bonus for boob tube watchers is more networks putting full-length episodes of shows online. But are we watching? When he announced the EyeLab short clip factory, Quincy Smith, president of CBS Interactive (and also a keynoter at our upcoming NewTeeVee Live conference), said the company’s research indicated less than a third of the network’s web audience was interested in full-length shows online.
comScore numbers released last month back up Smith’s snack-sized assertion, with the average person spending just three hours a month total watching online videos, and the average video duration being 2.7 minutes.
Cast your vote in our poll and sound off in the comments about the networks’ efforts, and what they could do to better serve you.