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Summary:

Justin.tv, a startup that will forever risk coming off as a prolonged publicity stunt rather than a business, is rolling out the platform it’s been saying was the point all along. Starting out with founder Justin Kan broadcasting his life 24/7 from a hat-cam was a […]

Justin.tv, a startup that will forever risk coming off as a prolonged publicity stunt rather than a business, is rolling out the platform it’s been saying was the point all along. Starting out with founder Justin Kan broadcasting his life 24/7 from a hat-cam was a way to grab attention, but now the company will open up its live video streaming services to anyone with a webcam, a computer, and an Internet connection.

That’s liable to get mighty expensive, and Justin.tv has enlisted venture capital firm Alsop Louie to foot the undisclosed bill. But Justin.tv CEO Michael Seibel said in an interview Tuesday that by building its own equivalent of Flash Media Servers and using Amazon EC2, the company has cut costs from a market rate of approximately $0.36 per user hour to under a penny per user hour.

Over the past six months, Justin.tv also changed its approach from requiring a custom backpack worn by each broadcaster to being compatible with any webcam. Since then, a good number of competitors have also made themselves known, including Mogulus, BlogTV, kyte.tv, Ustream.tv, and the comparatively old Stickam (see our comparison of their relative offerings).

Some 800 people have signed up during the beta period, with a mix of small to significant audiences. Up-and-coming band the Jonas Brothers has been the biggest hit to date, with 80,000 uniques and a maximum of 14,000 simultaneous viewers turning in for a live chat last week. That seems like a much more sustainable draw than getting your founder to live-broadcast his dates with girls. Yet every other Justin.tv broadcaster, including Justin himself, seems to have less than 300 viewers present most of the times I’ve stopped by the site.

Seibel said the seven-employee company has plans to make money but doesn’t want to talk about them yet. So far it’s just one-off sponsorships and events, he admitted. The only limitations Justin.tv is placing on would-be lifecasters are they have to be at least 13 years old and abide by posted community guidelines.

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  1. VentureBeat » Justin.tv raises money, lets users broadcast themselves live Wednesday, October 3, 2007

    [...] costs from a market rate of around $0.36 per user per hour to under a penny per user hour, it tells NewTeeVee. The company is also using On2’s video compression technology that allows for high video [...]

  2. » Justin.tv Raises Funding For Trendy Lifecasting || Pulse 2.0: Web 2.0 Reviews & Profiles || » Blog Archive Wednesday, October 3, 2007

    [...] Sources: [1] paidContent: Justin.tv Gets Funding; Launches Open Video Streaming Servic [2] NewTeeVee: Justin.tv Wins Funding, Opens Platform [3] TechCrunch: Viewer Prank: Police Raid [...]

  3. Ok great here comes the masses! Will Justin.tv limit the number of channels I can have or can someone with Multiple Personlity Disoder broadcast on 12 separate streams? Hmm where’s the press release. When will I be able to download clips and post them to youtube? Questions so many questions…

    Guess I’ll just have to go see good old faithfull slavishishly diligent and brilliant Justopia
    http://justopia.wordpress.com to see what’s really going on!

    Meanwhile get to http://www.justin.tv and sign up fast before someone else begins streaming under your name!

  4. It seems to me that iJustine (not to be confused with Justin) is the biggest Justin TV star to date.

  5. Pilgrim’s Picks for October 3 Wednesday, October 3, 2007

    [...] Justin.tv has secured some VC funding to help it with a new live streaming video platform. [...]

  6. Justin.tv ouvre ses portes aux internautes Wednesday, October 3, 2007

    [...] [via NewTeeVee] Lien permanent: [...]

  7. Justin.tv opens its lifecasting platform to anyone with a webcam « All About Mobile…. Wednesday, October 3, 2007

    [...] [via NewTeeVee] [...]

  8. Top Posts « WordPress.com Thursday, October 4, 2007

    [...] Justin.tv Wins Funding, Opens Platform Justin.tv, a startup that will forever risk coming off as a prolonged publicity stunt rather than a business, is […] [...]

  9. The Real World (Complications) Of Life-casting « NewTeeVee Thursday, October 4, 2007

    [...] previously private moments with the world, live and unedited. But while broadcasting worldwide has never been easier, turning on that webcam can turn you into Pandora 2.0. And not the hip web radio Pandora, but the [...]

  10. Hey,
    I really like these new Platforms where you can broadcast yourself! But I have a question: Is it possible to directly broadcast from your mobile @ Justin.tv, just like your are able @ kyte.tv? Because, that kinda rocks!!!! =)

    cu

    aurel

  11. October 3, 2007 at Friday, October 5, 2007

    [...] Justin.tv Wins Funding, Opens Platform NEWTEEVEE Justin.tv, a startup that will forever risk coming off as a prolonged publicity stunt rather than a business, is rolling out the platform it’s been saying was the point all along. Starting out with founder Justin Kan broadcasting his life 24/7 from a hat-cam was a way to grab attention, but now the company will open up its live video streaming services to anyone with a webcam, a computer, and an Internet connection. The company has also raised an undisclosed amount of funding from Alsop Louie Partners. Source> [...]

  12. The Naked Cowboy in Times Square on Justin.tv | Laughing Squid Wednesday, October 10, 2007

    [...] of our friends over at Justin.tv, they were recently funded and have opened up their lifecasting network, so now anyone can sign-up as a [...]

  13. Blastr.tv » Blog Archive » Blastr EPISODE 10 – It Just Doesn’t Work Sunday, November 18, 2007

    [...] RadiusIM Passes 100,000 Users Report: 10 percent of September iPhones sold to unlockers You Can Be on Justin.tv Too! Google Stock Reaches $600 Mark China Blocks RSS Feeds Online Ad Revenues Set New Record Link [...]

  14. wow Justin have moved on a lot.

  15. Those Jonas Brothers Sure Do Get Around Online – GigaOM Wednesday, July 2, 2008

    [...] far their most popular users, helping the startup to secure venture funding from Alsop Louie. As I noted then: “Up-and-coming band the Jonas Brothers has been the biggest hit to date, with 80,000 [...]

  16. Reblog » Blog Archive » Those Jonas Brothers Sure Do Get Around Online Thursday, July 3, 2008

    [...] far their most popular users, helping the startup to secure venture funding from Alsop Louie. As I noted then: “Up-and-coming band the Jonas Brothers has been the biggest hit to date, with 80,000 [...]

  17. justi tv promles:S:S donma:S FOREWER BLOG TV

  18. canli maç izle Friday, July 31, 2009

    forewer live tv :D

  19. and youtube !

  20. thanks for the post! i’ve checked justin.tv and i’m really amazed that these people did such a good job. too bad it doesn’t have the latests tv shows like gossip girls. wish also the quality would be the same as on cacaotv where you can watch free movies and TV shows online (over there : http://www.cacaotv.com). but at least these websites are better than torrent pirate bay because they are legal!

  21. i like justin.tv

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