Summary:

Performance-based marketer AzoogleAds has bought lead generator Bazaar Advertising, ClickZ reports. Financial terms were not disclosed. The…

Performance-based marketer AzoogleAds has bought lead generator Bazaar Advertising, ClickZ reports. Financial terms were not disclosed. The purchase is designed to expand the New York-based AzoogleAds’ practices beyond its affiliate networking business by including search engine management, which is one of Bazaar Advertising’s specialties. San Francisco-based Bazaar has about 20 employees.

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