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Summary:

[qi:014] Everyone wants a piece of Microsoft’s (MSFT) Office suite. Google (GOOG), Sun Microsystems (JAVA), IBM (IBM), dozens of start-ups and now, Adobe Systems (ADBE). The company today bought Virtual Ubiquity, a Waltham, Mass.-based start-up behind Buzzword, an online word processing software offering. I guess this […]

[qi:014] Everyone wants a piece of Microsoft’s (MSFT) Office suite. Google (GOOG), Sun Microsystems (JAVA), IBM (IBM), dozens of start-ups and now, Adobe Systems (ADBE). The company today bought Virtual Ubiquity, a Waltham, Mass.-based start-up behind Buzzword, an online word processing software offering. I guess this is one way to respond to Microsoft Silverlight that takes aim right at the heart of Adobe.

Buzzword is the right moniker: the product is getting a lot of buzz because it has all the right words in its “game plan.” Never mind, there isn’t many people who have actually used this product? (Liz gave them a great review when they launched, but still not clear how the start-up did in terms of sign-ups and users.) How this start-up fits into Adobe’s game plan, or how it adds to their bottom line, isn’t quite clear.

That’s not important! What’s important is to play the “give an Office wannabe away for free” game. Everyone, of course is slugging it out with, everyone of course. No one really wants to talk about how many people are actually using these online offerings.

Adobe also released a new document sharing product called Share, which used Flash to share documents. You can embed the shared “document” in any web page, much like Scribd. This Share application is bound to temper some of the hype around document sharing start-ups.

Microsoft’s response? It has come up with a new offering called Office Live Workspace targeting the consumers and small business owners. Mary Jo Foley explains that this is not a hosted Office suite. It is an extension to desktop based Office and will work with Office Wannabes like OpenOffice and StarOffice.

  1. Just this weekend, I was thinking Adobe is much to the web like MS is to the desktop. Adobe has a great platform. Apps is a step up the value chain. Good move IMO.

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  2. Top on my list of tech company fantasy marriages is Microsoft merging with/acquiring Adobe. ADBE, at about $26b in market cap, has made solid software development products, which were MSFT’s forte.

    With the clouds over Silverlight having no lining at all, and the inevitability of hosted solutions, this acquisition will provide Microsoft the ability to dominate rich media software development tools.

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  3. Google or Microsoft buys Adobe?

    G and M must be pondering.

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  4. Jesse Kopelman Monday, October 1, 2007

    Too much antitrust grief for an ADBE + MSFT marriage.

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  5. [...] this week, Adobe entered the online office game with its acquisition of Virtual Ubiquity, a Waltham, Mass.-based startup behind online word processor Buzzword. Meanwhile, Microsoft just [...]

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  6. [...] without the hassle of having any specific browser or software. Press Release | ReadWriteWeb | GigaOm | Mashable | [...]

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