Comments on: Appfuel Joins The Facebook Ad Party

By: Money in Widgets?. AOL got that with userplane | Widgets Lab

Money in Widgets?. AOL got that with userplane | Widgets Lab — Wed, 04 Jun 2008 13:14:28 +0000

[...] widgets that run in social networks — Scott Rafer’s Lookery, Seth Goldstein’s Social Media, Appfuel and 83Degrees’ [...]

By: Roundup of Linkage for September | False Positives

Roundup of Linkage for September | False Positives — Mon, 01 Oct 2007 16:56:39 +0000

[...] Appfuel Joins The Facebook Ad Party – THe latest Facebook-specific ad networks is Appfuel, a San Francisco-based start-up that has developed a way to target ads inside Facebook apps using keywords. [...]

By: Facebook Ad Wars « FacebookPile

Facebook Ad Wars « FacebookPile — Sat, 29 Sep 2007 17:14:18 +0000

[...] advertising networks, all scrambling to get a piece of the highly lucrative ad market. Today, Om Malik highlights the Appfuel network which is one of close to 10 ad networks currently on Facebook. They are by no [...]

By: Sundeep Ahuja

Sundeep Ahuja — Fri, 28 Sep 2007 16:13:13 +0000

First off, thanks for the post Om! With regards to one of the comments above, I can absolutely see how some might think “another” facebook ad-network is not blog worthy. :) However, a technology company with core, patent-pending IP around serving targeted, contextual ads generated on the fly on a user by user basis — optimized for sites with rich user information — just might be. :)

By: Facebook Ad Wars - The Unofficial Facebook Blog

Facebook Ad Wars - The Unofficial Facebook Blog — Fri, 28 Sep 2007 13:43:47 +0000

By: Appfuel’s Dynamic Facebook Ads Network

Appfuel’s Dynamic Facebook Ads Network — Fri, 28 Sep 2007 05:22:31 +0000

[...] [via gigaom] Link to This Post: [...]

By: Weird Wonderful Web Links for September 27th | False Positives

Weird Wonderful Web Links for September 27th | False Positives — Fri, 28 Sep 2007 02:59:13 +0000

[...] Appfuel Joins The Facebook Ad Party « GigaOM The latest Facebook-specific ad networks is Appfuel, a San Francisco-based start-up that has developed a way to target ads inside Facebook apps using keywords. [...]

By: VentureBeat » Roundup: Forterra, Appfuel, AOL’s plans? and more

VentureBeat » Roundup: Forterra, Appfuel, AOL’s plans? and more — Thu, 27 Sep 2007 20:24:03 +0000

[...] In one example, if you state you’re a fan of the band the FooFighters on your Facebook profile page, then you might see an ad that shows you information about the band’s latest shows or where you can buy band t-shirts — GigaOm has more. [...]

By: Alexander van Elsas

Alexander van Elsas — Thu, 27 Sep 2007 19:46:49 +0000

Hi Om, although the idea is simple enough, I agree with you that this will not go far on one platform only. I even doubt it will easily work across multiple platforms as the service providers usually want to keep a firm grip on the advertisement in their networks. On a very similar subject, I watched a very cool presentation by Jonathan Harris yesterday at Picnic 2007. This guy has done some amazing projects by tracking millions of blog posts on specific items (he looked at the words “I feel”and “I am feeling”). Not only did he get massive amounts of data on users, he also was able to create new, intuitive interfaces to explore everything. Anyone in the business of targeted ads should look at this work. It provides a lot of inspiration. If interested check out this post: http://vanelsas.wordpress.com/2007/09/26/following-the-emotions-of-millions-of-people/

By: Another Day, Another Ad Network | Lonely CEO Media

Another Day, Another Ad Network | Lonely CEO Media — Thu, 27 Sep 2007 16:48:54 +0000

[...] Om Malik writes about AppFuel, another Facebook Ad Network that is “joining the party.” Appfuel has [...]

By: Sanjay

Sanjay — Thu, 27 Sep 2007 16:31:56 +0000

I would think you would have something better to report than a bunch of guys dabbling with facebook ads.