The world of online video is flourishing right now, to the point where web workers who can produce video content have unprecedented kinds of opportunities for reaching large audiences, and even getting paid. Mention online video to many people, and they think immediately of YouTube and other video sharing sites, but there are many different ways to promote your videos and earn revenues from them.
In this post, I’ll cover three good ways to get started doing commercial online video content. Whether you want to have your own online TV station, complete with paid advertisements, or just maximize your audience for occasional video efforts, there is help here.
Brightcove. A good initial place to start exploring if you want your online video content to reach good audiences is Brightcove. Like many of the other video sharing sites on the web, Brightcove allows you to post your videos and get them seen, but it goes well beyond that for video content that you want to commercialize and reach big audiences with.
Brightcove allows you to make money from having your videos seen in several different ways. You can choose to have Brightcove insert advertisements in your videos—where you’re even allowed to specify how you want the advertisements to look–and you can share advertising revenues with the company. As is true in the world of blogging, how much you make from this effort is very dependent on the size of the audiences your content can reach.
Brightcove’s real strength, though, is in syndication for online video from contributors. The company has a good explanation online for how they go about syndication. You can have RSS feeds automatically created, and you can click an Apply button to have your video content picked up by numerous outlets. Some video contributors on Brightcove choose to allow people to watch short, free video clips, and if they like what they see, they can pay for the full version of the video as a download.
CurrentTV. You may already be familiar with CurrentTV from seeing its content on television, rather than on the web. An interesting aspect of the company is that not only can it make your video content available for viewing online, but it regularly gets contributed video content on television through partnerships. If you’re video content is favored by CurrentTV, they will pay you for your content—up to $1,000 in some cases. Citizen journalism is played up heavily, but there are all kinds of videos submitted.
CurrentTV’s site has lots of examples of user-generated content you can get a feel for, and you can see from exploring the site that it’s easy to upload your content and get it evaluated. The site uses Video Egg Publisher, a plug-in, to encode and store videos, with all the details available at CurrentTV’s Submissions page.
Metacafe. Many people are familiar with Metacafe as a video sharing site, but did you also know that the company has a Producer Rewards program? The most popular videos on the site begin earning cash from Metacafe after they reach certain thresholds of viewership. Submitted videos are reviewed by editors at the site, and it’s a lot of fun to participate.
Do you have any tips on how to reach audiences and get paid for online video?