53 Comments

Summary:

If you’re like me — tired of old-school personal finance software à la Quicken, you’re in for a treat. Mint, one of the best online personal finance startups I’ve seen, launched yesterday at the TechCrunch40 event. (It was the winner of TechCrunch40’s $50,000 award.) I’ve been […]

mint.gifIf you’re like me — tired of old-school personal finance software à la Quicken, you’re in for a treat. Mint, one of the best online personal finance startups I’ve seen, launched yesterday at the TechCrunch40 event. (It was the winner of TechCrunch40’s $50,000 award.)

I’ve been using the beta version for a few weeks now, and I am impressed with what the site has to offer. While competitors Geezeo and Wesabe are reasonably adequate for money management, Mint gets online personal finance right.

First off, the site makes it easy to connect checking, savings and other non-investment accounts. Sites like Wesabe require a software download for automatic updates, but Mint automates the entire process without any extra download hassles. The entire sign-up process for Mint took a few minutes, whereas it took me a good half an hour or so to get started on both Wesabe and Geezeo.

Once signed up, I really noticed a difference. Given design doesn’t matter much in the success of a startup (have you seen MySpace?), when it comes to a company that needs to earn the trust of an online banking audience, a clean, well-designed site could be its ticket to success. Mint not only has a better name for branding than its competitors, but a clean and easy-to-navigate site design to boot.

While Geezeo focuses mostly on mobile access to data and Wesabe is keen on providing a social networking experience, Mint’s site is geared at providing the best user experience possible in terms of breaking down where money has been earned and spent. The site makes spending patterns easy to track by automatically creating graphs displayed on a privately accessed site.

According to Mint, 65 million people in the U.S. use online banking today, and the average American has more than four bank relationships. It’s nice, then, to have one place to go to view spending on all of these accounts. Of course, not all of the 65 million online bankers in the U.S. will trust an online finance site with their banking passwords. Will enough of them trust Mint for the site to be successful? In this age of identity theft paranoia, I’m not so sure.

Mint will try to persuade those users to sign up for the site with a bunch of nifty features. Besides the graphs, my favorite feature is a weekly e-mail that reminds me of my balance and latest purchases on my various banking cards. If my account balance dips below a certain amount, they’ll send me an e-mail to let me know I need to be careful not to overdraw it.

And here’s where online advertising and user value fit nicely hand-in-hand: Mint partners with various financial firms that will offer users savings on their accounts. For instance, Mint informs me that I can save $403 a year just by signing up for its recommended offers, such as American Express (AXP) credit card or an E-Trade (ETFC) CD with 5.05 percent APY interest.

Mint, Wesabe and Geezeo have yet to make it possible to link up access to investment accounts. It seems Mint plans to eventually offer the ability to link monthly bills to the online account as well, as there is a grayed-out “monthly bills” graphic which leads one to believe this is a feature on the way. Mint is backed by First Round Capital and other angel investors. It was founded in 2006.

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  1. REVIEW: Mint’sA Personal Finance After-Banking Treat – Personal Finance Wednesday, September 19, 2007

    [...] Mint’sA Personal Finance After-Banking Treat J.D. wrote an interesting post today onHere’s a quick excerptIf you’re like me — tired of [...]

  2. startupflames.com Wednesday, September 19, 2007

    hope they do good! Seems like a nice product.

  3. hey Om,
    hope you enjoyed the event.
    I followed the event through TC live blogging and I must say there was some interesting startups there, but I would never thought Mint would be the winner.
    That just prove that sometime execution is the key in success.

    cheers,

  4. Adam,

    My favorite at the show was Xobni. I think that one is a true business potential. I think Mint is going to get taken out very soon – Google :-)

  5. By taking out you mean, acquired or ‘crushed’?
    By the way, I think Matt and his team do have a good business here.
    Email definitely need some kind of improvement.

  6. Also worth checking out: Walletproof.com

    Personal finance made dead easy :)

  7. How does it compare to Yodlee?

  8. Did you see the Electric CheckBook (http://electriccheckbook.com) entry for RailsRumble 2007? It was built during the 48-hours Rails competition and it’s flexible double-entry ledgers can be shared within a group. Now remote partners, your accountant and spouse can share access to the appropriate accounts without emailing files back and forth.

  9. A big drawback of Mint righ now is that is works in the U.S. alone. Wesabe on the other hand has no such limitations for a Canadian like myself.

    Considering the press that Mint is generating from TechCrunch40, it seems a bit odd that International users like myself, eager to try it out and spread the word are turned away for the lack of a zip code.

  10. I like their model where they offer savings to customers by bringing better deals. I like it so far. Its simple, smart and hassle free.

    Check out my review here:
    http://abhishek.tiwari.com/2007/09/19/freshen-your-finances-with-mint/

  11. I’ve been a beta user for Mint for the past week or so. The implementation is done very well, and covers savings and spending very well. However, I don’t have a complete financial picture of myself because Mint doesn’t (yet?) cover investments (401k, IRA, stocks, options, etc…). I can see Yahoo! or someone similar buying these guys out.

  12. Om, you got any invites for xobni left?:)

    desispeed@gmail.com

  13. Mint in fact is using Yoldee’s aggregation service beind the scenes … check yoldee’s customer tab on their web site.

    Also I wouldn’t be comfortable to share my banking credentials outside of the bank portal. I work in the area of fraud detection and such sites are targets to fraud no matter of the fact and claim that they are the most sucure.

    My ID and password stays with me :)

  14. I work for a huge federal credit union in the U.S., and I have asked our website department over and over again when we are going to be compatible with Quicken. Well, Quicken was asking for too much money so I don’t know that we are going to be working with them anytime soon. However, if a company like Mint can allow our members to create budgets for their money for free, then I think Mint will come out on top.

  15. using the beta i can say I do like it because it is simple to use and instructive

  16. Has this unit made any MONEY YET?? there are millions of other good software out there, how could it WIN best of TechChoke 4.0 award baffles me. Probably it’s first revenue stream is the 50K you guys doled out.

  17. I’ll echo a comment in the “Problems adding accounts” forum:

    “Makes sense that it’s free because it doesn’t work”

    And I don’t know what you guys are doing different, but if you go there, sign up and enter your uname/pass for three different banks (and not some podunk bank, AmEx, CapOne, Wachovia, explicitly) and all three fail, what does that say?

    Sounds more like some eastern europeans collecting info than something serious.

  18. monal,

    invites coming in an hour or so. I got about 100 odd of them. I am on the road right now and will get to it later today.

  19. Online Savings Blog Wednesday, September 19, 2007

    Mint Officially Launches, Wins Top Company at TechCrunch40

    If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!
    Mint, an online personal finance tracker and tip application, officially launched yesterday at the TechCrunch40 Web startup conference, also taking home the top com…

  20. Its very simple to use, but having lots of connective issues with the banks. All of my bank a/c’s started working after repeated tries and after couple of hours…

  21. I have tried it with Chase like, three times. My persistence hasn’t been rewarded with a successful connection, unfortunately.

  22. Why not just use Yodlee – works great, handles all my account (including IRA/401k). Basically looks like a pretty front end on Yodlee with some categorization tech. But I agree with everyone else – the failures right now are killer.

  23. @Anthony you probably had some old info – best champion in statistics for spam, phishing and ID theft is USA :) And yes, Mint is made in USA and for USA too… LOL

  24. Aggregation service is a double edge sword.
    Typically it’s a whitelisted ‘bot’ that scrapes the bank website for details and provide a more meaningful representation of the data

    Errors typically occur:
    1. When bank changes the user interface or is using a dynamic asynchronous process aka AJAX for more responsiveness
    (Errors that you folks are seeing now)

    2.Multi factor authentication… Typically neural network based fraud detection system weeds out ‘scraping’ requests although the IP generating it is whitelisted. Neural nets usually generate a large amount of false positives

    I prefer to be agilent with my account management and NOT outsource it to an mint, wesabe or any other website.
    As they say, as process can be trained to think like humans but a cannot emulate a human’s brain.

  25. Om,

    Can i get one of those 100 invites to xobni please? :)

    chonnguyen@gmail.com

    thanks!

  26. Mint:web2.0的個人理財工具 « Odds@Blog Thursday, September 20, 2007

    [...] Sep 20th, 2007 by andycheng Mint是一個提供個人財務管理的網站,這個網站剛剛得了在矽谷舉辦的TechCrunch40的首獎(the best presenting company)。理財並不是一個新的idea,實在不清楚這個網站為什麼會得獎,也許因為正如Mr6所說的,創辦人長的帥吧,而GigaOM給了我們一個還算合理的理由: Mint’s site is geared at providing the best user experience possible in terms of breaking down where money has been earned and spent. The site makes spending patterns easy to track by automatically creating graphs displayed on a privately accessed site. [...]

  27. Opening Bell: 9.20.07

    Trade Group: Holiday Sales to Grow Slow (AP) It’s never too early to talk about what a disappointing shopping season it’s going to be. As far as we’re concerned, we should just give up on the notion that the…

  28. Om, if possible, can I get invite too? I’ve heard alot about it, but nobody has actually said what it is. I suspect clothing made for en emperor, but I hope I will be proven wrong.

  29. India Web 2.0 News Thursday, September 20, 2007

    looks great… definitely one of the most intriguing startups in a long time. interested in startups? check out India Web 2.0 News for more info.

  30. Om – it would be great to get your insight on how the voting went for the winner. There were several shocked faces and comments in the IRC channel when Mint won.

  31. Things I Learned This Week (Vacation Day Edition) « Kreblog Friday, September 21, 2007

    [...] the big buzz this week was the release of Mint, a web site to manage your money… and while it has the one [...]

  32. Finance Spot » Archive » Late breaking news Friday, September 21, 2007

    [...] REVIEW: MintsA <b>Personal Finance</b> After-Banking Treat [...]

  33. Mint: refreshing money management « ManuWebLog Friday, September 21, 2007

    [...] Read more Posted by manuweb Filed in Startups, Web2.0 [...]

  34. Your Finances Blog » Late breaking news Friday, September 21, 2007

    [...] REVIEW: MintsA <b>Personal Finance</b> After-Banking Treat [...]

  35. Mint seems to be a great product, I have been using it for a week now and I like whole idea of savings so I really like Mint.

  36. Zac Garrett :: Technology Geek Monday, September 24, 2007

    Mint, what a Crock

    One of the latest huge web 2.0 services out there is Mint. They provide a service to collect your banking information; that’s what I call smart phishing. They get willing users to provide their banking information without a second thought. They provi…

  37. Theron Parlin Tuesday, October 2, 2007

    “Mint, Wesabe and Geezeo have yet to make it possible to link up access to investment accounts.”

    Geezeo launched support for investment accounts today.

  38. Geezeo Adds Investments, Beats Mint And Wesabe To The Punch « GigaOM Thursday, October 4, 2007

    [...] Geezeo is trying to help the average person manage their personal finances online. Following our glowing write-up last month on their competitor Mint (which took home the top prize at the TechCrunch40 event), Geezeo gets a [...]

  39. Technology Geek Saturday, October 20, 2007

    Mint, what a Crock

    One of the latest huge web 2.0 services out there is Mint. They provide a service to collect your banking information; that’s what I call smart phishing. They get willing users to provide their banking information without a second thought. They …

  40. After seeing the coverage of Mint, I signed up and exercised it to see what they had. Overall, it’s a sweet idea. Execution and interface was always a bit off for me, though, is a bit lacking (why does it ask me for every possible combination of security questions to add an account?!).

    This motivated me to signup for the Quicken online beta to see how they compare. The Quicken online is light on features (no brokerage accounts supported, for example), but man do they have the UI and experience down… it was positively intuitive to use and they’ve made some welcome simplifications over the desktop version (especially around item categorization).

    It’ll be interesting to see how this all plays out – I’m still not sure how either will practically make any money.

  41. Mint, what a Crock | Zac Garrett Friday, January 25, 2008

    [...] benefits. Most people would not even put this thought in their head as they read a review by some trusted source saying it was a good [...]

  42. Can the Money 2.0 Startups Get Their Finances in Order? – GigaOM Saturday, February 2, 2008

    [...] or following investment accounts, although Geezeo and Yodlee do and several others, such as Mint, say they are adding those features in the coming months. Even more interesting are the sites such [...]

  43. More Personal Budgeting at lifeinlists.com Friday, February 8, 2008

    [...] Mint http://mint.com/ here’s a great review I found [...]

  44. Also, online banking can be done anywhere in the world that offers a computer with Internet access. This means if you are away from home we can still manage our bank accounts and view our information. Nice posting ,so informative. Thanks

  45. Strands Expands Further With NetworthIQ Buy – GigaOM Thursday, May 15, 2008

    [...] application by giving users quality recommendations based on their entire financial portfolio. Competing personal finance startup Mint is similar in functionality, but only gives recommendations based on individual aspects of a [...]

  46. Never give your bank account password to Mint!!! It’s unsecured about your Budget and your own personal life.

    Take care!!

  47. Looks great.But I am happy with my manageMe. this web application really helps me to keep a track record anywhere,any time in the World.As I travels a lot.I am more elated as I will be using more features incorporated in their latest version http://www.manageme7.com coming shortly.

  48. manageMe7- their new version

  49. reunificacion deudas Wednesday, July 15, 2009

    What programs or websites do your people used for any personal finance activities. I mean do you people used Quickbooks to track down your expenses? How do you budget. Any programs you think is great? I want to start tracking my expenses and budget better. Any other programs suggestions relating with personal finance is greatly appreciate.

  50. Mint, what a Crock < Zac Garrett Tuesday, November 24, 2009

    [...] benefits. Most people would not even put this thought in their head as they read a review by some trusted source saying it was a good [...]

  51. I have been using Mint for a few months now, and I am very impressed! It has given me the opportunity to take control of my finances and track spending. It was really tough to see how I have been wasting money on things instead of saving! Mint has enabled the feature allowing you to link to things like IRA’s and brokerage accounts. It is really amazing! My husband and I finally feel life we have a chance at getting our financial house in order!

  52. How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel? – Quora Sunday, November 14, 2010

    [...] [...]

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