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Summary:

iPhone just might be the best thing that has ever happened to Google Maps -– it has made them popular like never before and has driven the usage substantially. This information comes courtesy of Marissa Mayer, Google’s (GOOG) vice president of search products & user experience. […]

iPhone just might be the best thing that has ever happened to Google Maps -– it has made them popular like never before and has driven the usage substantially. This information comes courtesy of Marissa Mayer, Google’s (GOOG) vice president of search products & user experience.

She was a fellow judge at the TechCrunch 40 conference in San Francisco and came on The GigaOM Show as a guest for one of our future episodes.

She said that Google Maps usage shot up sharply after the release of Apple’s (AAPL) iPhone back in July. “Maps usage hasn’t stopped rising,” she said during our conversation. Steve Jobs had bragged about Google Maps for iPhone as the best map application, and the usage patterns bear that out.

How about YouTube, which is getting heavy promotion on television as part of Apple’s ad campaign? Meyer said YouTube on iPhone has not caused any major upsurge in video viewing. No surprise there. I’ve watched YouTube on my iPhone maybe once or twice. Most of the time when you want to watch videos you are stuck with a pokey EDGE connection –- and who needs that?

The lesson for other video aspirants: Make sure your applications run on 3G networks, otherwise people won’t care two bits.

  1. I don’t have an iPhone but I love gmaps on my TMO 8700g blackberry. it is the ultimate road trip device and great if you drive around for work a lot and need a map for the next stop. Ohh, plus traffic updates is awesome for beating the LA traffic.

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  2. Marissa Mayer证实iPhone令Google Maps流量大增 YouTube表现平平

      自从今年1月Steve Jobs正式宣布iPhone开始,Google Maps就已经是iPhone的重头戏之一了。在此后的半年时间里,Steve Jobs个人及Apple都多次在广告及各种公开场合称赞iPhone版Google Maps是最好的地图庅

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  3. iPhone Drives Google Maps Usage, YouTube Lags

    iPhone just might be the best thing that has ever happened to Google Maps -– it has made them popular like never before and has driven the usage substantially. This information comes courtesy of Marissa Mayer, Google’s vice president of search products…

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  4. “The lesson for other video aspirants: Make sure your applications run on 3G networks, otherwise people won’t care two bits.”

    EDGE isn’t 3G, it’s 2.5G…

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  5. [...] iPhone continues to drive Google Maps Usage – (Marissa Mayer) said that Google Maps usage shot up sharply after the release of Apple’s (AAPL) iPhone back in July. “Maps usage hasn’t stopped rising,” she said during our conversation.. according to Om Malik at the techcrunch 40 conference. [...]

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  6. Om,
    More than the current usage of Google Maps can be achieved if Apple releases a GPS driven integration with Google maps (via Bluetooth). Windows live already does this on WM device, and totally removes dependency on another GPS device.

    -Ravneet

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  7. iPhone – Google Maps

    Currently Google Maps are working well on iPhone. Much better than Youtube. Om confirms this here.
     
    I have been using Google Maps from day one on iPhone, but there are some missing things, which you would expect on a devoce that is launched in era of…

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  8. I just looked up ‘google maps’ on ‘google trends’ and surprisingly United States is No 6 under regions. Am I missing something?

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  9. Nice combination from there big products. If Gmaps go cleary on iphone this will be new product of free portable maps everywhere with inet access.

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