What’s it Gonna Be? A Deal with MTV

Want a movie deal? Make a viral hit. Million Dollar Strong, the duo behind the viral vid smash What’s it Gonna Be? is heading to the big screen thanks to a new deal with MTV.

The film will follow the rise of a deluded rapper and his Asian foreign exchange student sidekick in the world of hip-hop. Strong co-star Mike O’Connell will co-write the script and Todd Phillips (Old School) will produce.

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