Comments on: Strategic Tool: How to use the ‘Scarcity Illusion’ to boost your launch.

By: Question of the Day: Is Jobs Using ‘Scarcity Illusion’ to juice iPhone2 debut? « FoundRead

Thu, 03 Apr 2008 07:03:24 +0000

[...] We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. [...]

By: Preparing for the Recession: How to Market Your Way Through It « FoundRead

Preparing for the Recession: How to Market Your Way Through It « FoundRead — Mon, 03 Mar 2008 17:49:45 +0000

[...] these earlier Found|READ posts: Strategic Tool: How to use the ‘Scarcity Illusion’ to boost your launch, and 5 Simple Rules of Branding. No comments Share/Send Topic: How Tos Tags: economy, [...]

By: bwagy

bwagy — Fri, 14 Sep 2007 18:39:12 +0000

Great post. People always want what they can’t have!}