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Summary:

Putting aside my general feelings about how annoyed I am by the constant noise of ringtones in any public place, Apple is obviously free to offer any type of product they want. What does it in for me, however, is that Apple is pushing their ringtone […]

Putting aside my general feelings about how annoyed I am by the constant noise of ringtones in any public place, Apple is obviously free to offer any type of product they want.

What does it in for me, however, is that Apple is pushing their ringtone product at me when I don’t even own an iPhone.

iTunes Store Ringtones

In the iTunes store for every album that has any ringtones available for its songs it shows the little bell next to the songs I could purchase as a ringtone as well as an entire section in the sidebar dedicated to ringtones.

You could call it cross selling/marketing but I call it overcrowding and unnecessary. It wastes valuable screen space pushing a product I have absolutely no possible way of even using.

Maybe Apple is doing it in the hopes that some poor soul without an iPhone will accidentally purchase it thinking they can use it or maybe the marketing guru’s think a few 30 second loops of a song will make me buy an iPhone. I’m not sure. I am sure that I’d like a Preference option to turn off any and all traces of ringtones in the store though.

If they’re really looking to cross sell some things, maybe a more useful feature would be suggesting the movies and TV shows that certain songs by that artist include.

  1. Amen. Life would be better if everyone just used the vibrate feature that’s built into nearly every cell phone. I’ve never understood the ring-tone crazy, even when related to the iPhone.

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  2. Yeah, it’s so annoying that I have to walk into a grocery store and see broccoli, sourdough bread, lemon popsicles, and everything else I’d never buy.

    I wish I could have the store only sell WHAT I WANT. Of course, that’d be a little self obsessed and whiney, so I guess I’ll keep that thought to myself.

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  3. Completely agree with number 2! It just doesn’t make any sense to even mention those little bells! Why would this be a waste of valuable screen space? What else were you going to put there??

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  4. I love John Gruber’s post. The way Apple is doing ringtones is utter nonsense.

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  5. @umm: Last time I check the grocery didn’t have dynamic capabilities that let you personalize your experience. Welcome to the internet.

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  6. Ringtones aside, you have excellent taste in music. Zero 7 rocks.

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  7. I totally agree

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  8. WOW! What is wrong with you? Out of all things you could have a gripe against you picked ringtones. I love your comment. “it wastes valuable screen space”. Valuable screen space?? What size is your monitor? Lets talk about the valuable space you are wasting posting this rediculous article. Not to mention the vast open space to the right of the song titles, but I guess that open sapce is ok with you. Why don’t you go back to using Windows and leave us all alone. Say hi to Bill Gates for me.

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  9. You do know you can turn off the bell icon next to the songs in the iTunes store? While the “popular ringtones” box is still shown, you don’t have to see the ringtone bell next to songs in the store… you can turn those off in the View settings dialog.

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  10. @Mike: Really? I’m looking in View >View Options and it’s been unchecked. I don’t see anything about disabling it in the actual store.

    @Ghost: Thank you for your valuable input.

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  11. Zero 7! Excellent choice.

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  12. I would say very good choice

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  13. If you right-click the bar that says ringtone, a list should come up where you can choose what is shown on that bar.

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