7 Comments

Summary:

Video-sharing site Revver is celebrating its first anniversary since dropping the ‘beta’ tag on Sept. 13th of last year, and in a happy coincidence, is also announcing that it’s paid out $1 million to video creators and syndicators. Doug Bresler of Doogtoons will be receiving an […]

Video-sharing site Revver is celebrating its first anniversary since dropping the ‘beta’ tag on Sept. 13th of last year, and in a happy coincidence, is also announcing that it’s paid out $1 million to video creators and syndicators. Doug Bresler of Doogtoons will be receiving an honorary check for the millionth dollar. Who’s the top earner on the site? It’s the mad scientists at EepyBird, who have earned over $50,000 to date for the nearly 11 million views garnered by the Extreme Diet Coke & Mentos Experiments clip.

Revver mails out over 1,000 checks a month, according to a spokesperson from Edelman PR (who was citing CEO Kevin Wells), and more than 25,000 people have earned the $20 minimum needed to receive a check. Revver splits ad revenue 50-50 with creators, and syndicators who embed Revver clips can earn 20 percent off the top, with creators and the company splitting the rest. Taken together, the numbers suggest that the average Revver user who has received a payment has earned about $40.

It’s certainly a big announcement for the startup, which has had its ups and downs over the course of the year: Popular creators Ze Frank and Ask a Ninja moved their video publishing to Blip.tv and Castfire, respectively; rumors surfaced about a possible sale; and founding CEO Steven Starr stepped aside, with Kevin Wells taking his place. Meanwhile, YouTube began offering revenue sharing to a hand-picked stable of stars.

I followed up with Tim Street, who has been able to pay his rent with revenue from Revver thanks to the popularity of his French Maid TV series. He confirmed in a brief phone interview that he’s been earning anywhere from $1,000 to $3,000 a month through the site. He recommended creators take advantage of Revver-formated QuickTime files for podcast distribution, since it allows for ads and views to be tracked, even if they’re distributed through the iTunes podcast directory.

Today’s announcement isn’t just good news for the company, but also for creators looking to earn residuals on work distributed online.

  1. [...] Revver Reaches One Year, $1 Million « NewTeeVee [...]

    Share
  2. [...] can be hard to beat. Ian Clarke, the site’s CEO and one of the founders of video site Revver, declined to comment on Thoof’s [...]

    Share
  3. [...] the future for Revver’s business model? After all, it was just a few months ago that Revver revealed they’d paid $1 million to content creators since opening their doors to the [...]

    Share
  4. [...] I’m confused as to why they needed $12.7 MM in capital funding. Reportedly they only gave $1 million toward content creators since project inception and this $12.7 MM figure doesn’t include any revenue from ads. [...]

    Share
  5. [...] I’m confused as to why they needed $12.7 MM in capital funding. Reportedly they only gave $1 million toward content creators since project inception and this $12.7 MM figure doesn’t include any revenue from ads. [...]

    Share
  6. [...] the OG video rev-share site, hit the $1 million-paid-to-users mark first, in September 2007. The site was later bought by LiveUniverse for about $5 [...]

    Share
  7. [...] NewTeeVee calculates that this payout translates to approximately $40 per REVVER producer per year, which obviously means that a handful make some money and most make nothing.  One well-paid producer says he is making $1,000 to $3,000 a month. The highest paid Revver producer is reportedly EepyBird, which has “earned over $50,000 to date for the nearly 11 million views garnered by the Extreme Diet Coke & Mentos Experiments clip.”  [...]

    Share

Comments have been disabled for this post