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Summary:

TechCrunch this morning posted an unconfirmed story about Hulu, the online video project from NBC U and News Corp (NWS), acquiring video annotation service Mojiti for approximately $10 million. We covered Mojiti in a roundup of video annotation services in December. At the time, the company […]

TechCrunch this morning posted an unconfirmed story about Hulu, the online video project from NBC U and News Corp (NWS), acquiring video annotation service Mojiti for approximately $10 million.

We covered Mojiti in a roundup of video annotation services in December. At the time, the company was self-funded and had eight employees, all based in Beijing, though it was incorporated in the United States.

Competitors include Viddler, Veotag, Rakugaki, and BubblePLY.

The sourcing of the TechCrunch story isn’t incredibly convincing — something about an overheard conversation in an airport — but the site has been right before, scooping Google’s acquisition of YouTube, for instance. We have asked both Hulu and Mojiti for comment.

Update: Hulu spokesperson Christina Lee said she declined to comment on rumors and speculation.

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  1. Vom Feature zur Plattform | Digitaler Film Tuesday, October 9, 2007

    [...] der online Schnittlösung Jumpcut (von Yahoo!) und der Videotagging-Lösung Mojioti (von Hulu für ca. $10 Mio.) gelungen. Doch beide hatten bereits recht ausgereifte Featuresets in ihren Bereichen. Ob dies den [...]

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