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Summary:

While it was supposed to be Britney Spears’ comeback performance, MTV.com was the big winner after the falling star’s abysmal performance at the channel’s annual Video Music Awards. The music site saw its traffic surge to record numbers as people visited to watch the trainwreck in […]

While it was supposed to be Britney Spears’ comeback performance, MTV.com was the big winner after the falling star’s abysmal performance at the channel’s annual Video Music Awards.

britney.jpg The music site saw its traffic surge to record numbers as people visited to watch the trainwreck in action. MTV.com logged 2.6 million visitors on Sunday (remember the awards were held at night, so that wasn’t even a full day), making it the site’s highest-trafficked day ever. As of 3:30 PM ET on Monday, MTV.com had delivered 7 million streams.

The lesson here: Online video can breathe life into TV failures — as long as they’re spectacular ones.

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  1. Mickipedia » Blog Archive » It’s the end of the world as we know it. Tuesday, September 11, 2007

    [...] VMAs the night before. Yes, I got sucked in. I watched the video. Apparently, me and everyone else. According to NewTeeVee, 2.6 million people tuned into mtv.com to watch Britney’s train wreck, making it the biggest [...]

  2. Vid-Biz: YouTube, Disney and More « NewTeeVee Thursday, September 13, 2007

    [...] bring in more than 23 million unique visitors to the site. (This news, following MTV.com’s record-smashing weekend, makes it a good time to be Big Media.) [...]

  3. Leave Britney Alone Guy & 15 Frames Of Fame « NewTeeVee Sunday, September 23, 2007

    [...] is ironic, the Britney bomb has worked out for everyone except Britney. There is justice in this world after [...]

  4. Rojo: Web2 War Chest; iPhone Unlocks; General Betrayus at Food Safety Trends Thursday, October 11, 2007

    [...] Finally in entertainment, A Socialite’s Life was the most polite about Britney Spears’ disastrous dance appearance at the VMA Awards: She could have given more. Others were predictably less kind, with Pretty Much Amazing running the video and catty comments about hair extenders, and Defamer stacking critics’ critiques to the ceiling. The big winner? MTV.com which got whooping 2.6 million visitors to watch the trainwreck in action.  [...]

  5. Vid-Biz: South Park, Sarah Myers, Britney « NewTeeVee Friday, November 30, 2007

    [...] next video by remixing old footage (wonder if they’ll include video from this year’s MTV Awards). [...]

  6. MTVN Serves 1.2 Billion Streams in ‘07 « NewTeeVee Thursday, December 27, 2007

    [...] good chunk of that traffic was driven by the morbidly-curious taking in Britney’s disastrous performance at the VMAs, but other women who weren’t lip-syncing badly and forgetting their choreography [...]

  7. MTVN Serves 1.2 Billion Streams in ‘07 teasered @ TechTalkBlog Friday, December 28, 2007

    [...] good chunk of that traffic was driven by the morbidly-curious taking in Britney’s disastrous performance at the VMAs, but other women who weren’t lip-syncing badly and forgetting their choreography [...]

  8. Essay: The End of Exclusivity « NewTeeVee Monday, January 7, 2008

    [...] in one format or location first. MTV, for example, successfully employed a similar tactic with the highly popular video of Britney Spears’ spellbindingly lackluster performance at the VMAs last year. But as [...]

  9. I have been coming to this site a lot lately, so i thought would be proper to leave a note of appreciation here.

    Thanks,
    Jim Mirkalami

  10. MTV Goes for Viral Gold With Iron Man « NewTeeVee Monday, June 2, 2008

    [...] Goes for Viral Gold With Iron Man After seeing Britney’s comeback fiasco turn into server-melting gold, MTV intentionally created a viral clip for its Movie Awards last night, with surprisingly funny [...]

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