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WPP Acquires Schematic; company makes purchase to create original digital content beyond ads. (release) “Dick in a Box” Nabs Emmy; the Samberg/Timberlake SNL spoof collaboration takes home a Creative Arts Emmy for “Outstanding Original Music and Lyrics.” (FMQB) BBC on Xbox? Microsoft in talks with venerable […]

WPP Acquires Schematic; company makes purchase to create original digital content beyond ads. (release)

“Dick in a Box” Nabs Emmy; the Samberg/Timberlake SNL spoof collaboration takes home a Creative Arts Emmy for “Outstanding Original Music and Lyrics.” (FMQB)

BBC on Xbox? Microsoft in talks with venerable British broadcaster as Xbox plans to roll out TV video services in Europe. (TimesOnline)

CosmoGirl to Launch Web Soap; online series will take place at suburban high school, with 3- to 4-minute eps running for the next five weeks. (paidContent)

Heavy Hires Heavyweights; online video site adds CMO Eric Hadely (formerly MSN), CTO Scott Penberthy (formerly Photobucket), and CFO Todd Sloan (formerly Nielsen NetRatings). (release)

  1. [...] who enable customers to acquire a new skill set, like mobile. See, for instance, this week’s purchase of Schematic, a startup that enables digital media services, by WPP, the ad [...]

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  2. [...] Original Music And Lyrics” for the Digital Short Motherlover, the follow-up to the Emmy-winning Dick in a [...]

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