Summary:

Apple Wants to Chop Price of TV Shows; it would lower the cost from $1.99 to $0.99, but getting studios on board won’t be easy (*cough*NBCU*cough*). (Variety) WPP Close to Making Another Digital Advertising Acquisition? The company bought 24/7 Real Media earlier this year, Spot Runner […]

Apple Wants to Chop Price of TV Shows; it would lower the cost from $1.99 to $0.99, but getting studios on board won’t be easy (*cough*NBCU*cough*). (Variety)

WPP Close to Making Another Digital Advertising Acquisition? The company bought 24/7 Real Media earlier this year, Spot Runner could be next. (NY Post)

Niche Audiences to Spur Web-to-TV Adoption? NeuLion’s technology allows fans of content such as Chinese TV and Cuban baseball to pull content directly from the Internet to their TV sets. (WSJ)

Bebo to Launch New Online Drama Sofia’s Diary; the UK social networking site hopes to repeat the emerging success of KateModern. (C21Media)

MTV to Continue with Targeted “Vertical” Digital Sites; The Daily Show, The Sarah Silverman Program, and Engaged and Underage among shows slated for their own sites. (The Hollywood Reporter)

Digby Strikes Back; embattled singer blames the media (but doesn’t refute anything) through her MySpace blog. (MySpace)

Martha Stewart: Blogging, It’s a Good Thing; homemaker maven to blog about season three of the Martha Stewart Show. (MySpace)

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