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Summary:

[qi:020] The $200-price cut announced by Apple (AAPL) yesterday turned into a bit of a PR disaster for the company. The cuts penalized the fanboys (including yours truly) for being early adopters, and prompted iPhone owners to express their outrage across the web and beyond. In […]

[qi:020] The $200-price cut announced by Apple (AAPL) yesterday turned into a bit of a PR disaster for the company. The cuts penalized the fanboys (including yours truly) for being early adopters, and prompted iPhone owners to express their outrage across the web and beyond. In an interview in USA Today, Steve Jobs remarked:

That’s technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that’s what happens in technology.

Now there’s a way to annoy the people who have stuck by the company through thick and thin. Today, realizing that Apple’s goodwill was at risk, Jobs announced a $100 credit to all early iPhone buyers, promising to do the right thing.

Is it really the right thing? Not in the classic sense, because unlike the 14-day-returnees, you aren’t getting cash back. It’s a sop, really — albeit an admittedly good-natured one — since the $100 you get back is only good for another Apple product.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.

I wonder if Steve Jobs’ open letter, and the $100 credit, would have happened in another time when social media tools weren’t as prevalent as they are today. Regardless, the good thing is, Apple listened.

Update: Dave Winer doesn’t want the money; just a T-Shirt

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  1. I see this as another marketing trick targeted specifically at Apple fans. They WOULD use this credit one way or another. As a different example, myself – the iPhone is the first product by Apple I have purchased in my entire life (and not even for myself), such credit is absolutely and perfectly useless.

    Good thing I bought mine less then a week ago.

  2. Apple tries to make it right

    No TagsAs GigaOM writes (linking to Steve Job’s statement on Apple’s web site):
    Now there’s a way to annoy the people who have stuck by the company through thick and thin. Today, realizing that Apple’s goodwill was at risk, Jobs announc…

  3. well, the $100 won’t necessarly go back to Apple. You will be able to purchase what ever they sell online at the apple store. [a]

  4. Quit your whinning. Tell me of one other product you have bought when it first came out and the price dropped later and the company did anything about it. Suck it up and chalk up the $200 for looking cool when the phone first rolled out.

    Leigh

  5. I agree with Om, Apple listened and I’m convinced we will see more and more CEO’s doing a step-back after having analyzed the situation. Social medias reach CEO’s and other top execs bypassing 10 layers of managers that were usually filtering/optimizing the information.

  6. As an iphone owner, I am particularly upset to lose that $200, but more disappointed that Apple had that planned since the day 1 of iphone launch, and obviously, it’s losing us early adopters in the long run. This $100 rebate helps. But not sure how much

  7. I mean “Not” particularly upset

  8. This is really upsetting. I can understanding something going on sale after it has been out for sometime. This is grand way to reward the people that always stood behind Apple in thick and thin. I bought my iPhone August 12th and now I learn I could have bought it for $200 less. I was willing to keep it even though I am unable to make calls from our house. ATT has more difficulties connecting in this area. This is my reward?

  9. Pensieri di un lunatico minore Thursday, September 6, 2007

    Whiners

    So, Apple drops the price of the iPhone by $200, and what’s the biggest blogspheric reaction? Whining from people that “oh my god, this technology device went down in price after I bought it.” The amount of incredulous shock demonstr...
    
  10. Apple doesn’t ask you to stand by them through thick and thin. You do that yourself. Don’t blame Apple because of your actions.

    I agree that Apple listened and although the $100 store credit may not be ideal, remember that Microsoft having acted illegally has settled cases with various states giving credit to purchase MS products only.

    Apple hasn’t done anything wrong. Think of the people who bought homes 9 months back and now home prices have declined. Should the previous owner give them a refund. Apple is setting market prices it thinks it can get, just as the real estate market sets home prices.

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