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Summary:

[qi:020] One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon. Tonight, Facebook launches a “public listing search” which allows anyone to search for a specific person. The […]

[qi:020] One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon.

Tonight, Facebook launches a “public listing search” which allows anyone to search for a specific person. The company says that the information being revealed through these listings is minimal and much less than the information available to someone logged into the Facebook network.

A public search listing provides, at most, the name and profile picture of any Facebook member that has their search privacy settings set to “Everyone.” It will show less information about a person than results of a search performed by someone logged in to Facebook. We wanted to give people who had never come to Facebook, or who are not currently registered, the opportunity to discover their friends who are on Facebook.

public-search-listing.png

In a month from now, these public listings are going to be find their way into search engine indexes. “We are giving users approximately one month to set their privacy options before we allow search engines to index these public search listings,” the company spokeswoman wrote in an email.

facebookpublicsearch1.png

This move transforms Facebook from being a social network to being quasi-White Pages of the Web. Every time a non-Facebook user finds someone on Facebook after a “search,” they might feel compelled to sign-up and get more information. It is a virtuous cycle, meant to attract more people to the Facebook network.

This development is going to strike fear in the hearts of entrepreneurs behind people-search startups that have mushroomed in recent months and have raised many millions in venture backing. It is also be a worrisome development for reputation-based systems such as Rapleaf that are creating profiles of people on the web. With the growing database of names, it is only a matter of time before Facebook rolls out a reputation system, and pegs it to an e-commerce engine.

On a more prosaic level, this “public search” move will help goose up the page views nicely – handy metric when trying to tap the public markets.

Think broadly however, this is yet another small step in the overall erosion of personal privacy, thanks to the ever growing popularity of the social networks. I don’t like the direction where all this is headed. Stefanie Olsen in her excellent piece for News.com paints a pretty bleak picture. We are slowly leaving digital litter all over the web, and some day it is going to cause problems.

What are your thoughts?

By Om Malik

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  1. there are pit bulls being tortured/killed by Michael Vick, and now you want me to worry about “digital litter”?!

  2. Provided there’s an option to opt-out through privacy settings, which there is, I think it’s fine.

  3. Facebook has excellent privacy settings and knows that a privacy is the killer feature of the application. Compare the granularity of the facebook privacy settings to MySpace or Orkut. Orkut for example is a horrible offender in terms of private detail visibility. Also the details available through search engine would anyway appear to any digital stalker who would find it easy enough to create an account. As things stand today, putting a photo on Facebook is a little more safer than putting it in flickr ..

    The Digital Litter is a serious problem of our connected life, but more than facebook, the search engines are to blame. The only way to avoid the loss of online privacy is active policing of ones digital presence. Easier said than done and great idea for a startup to make tools to allow active policing.

  4. hardline facebookers will take umbrage, but with “new” (read older) users almost equal in number to FB’s college aged base – this might be ok. Americans don’t care about the Patriot Act or illegal domestic wiretapping — having old friends or potential employers finding us online isn’t that big of a deal. Another sign that people search is becoming an essential part of the web.

  5. Facebook Profiles Go Public » netZoo Wednesday, September 5, 2007

    [...] practically spam every search engine with profiles? By joining the site did you agree to — as Om Malik put it — put your name in a veritable White Pages for the [...]

  6. Facebook Opening to Search Engines — Save your Privacy!

    Facebook is planning to open itself to Search Engines and is giving its users a few weeks to change their Privacy Settings. I logged into Facebook and saw the following message:Check out your Public Search ListingNow people can search for thi…

  7. Private Lives, Public viewings….

    So…..Facebook is shortly going to make itself searchable from outside. From tonight. No early warning so you can reset your profile unless you read the blogs. The business logic is inescapable – more visibility means more traffic, once the search engin

  8. This is going to do wonders to Facebooks market reach. It’s basically being indexed for every user it has (provided they don’t opt out). Thats millions of people advertising for Facebook.

  9. If they are going to do that, which benefits them, they should allow people to expose more of their profiles, such as extended links, so that members could benefit from search crawling on their facebook profile.

  10. As a frequent Facebook user (embarrassing), it is apparent to me that the only people who have their profile setting configured in such a way that everyone can see their profile are narcissistic enough to secretly like that they can be searched for and found. This will cause some stir with college kids, but as is the norm with that set it will die down in a week .

  11. Howard Lindzon » Digital Litter Phenomenon Wednesday, September 5, 2007

    [...] Om Malik has a great post and links around Facebook’s decision to open up their search so you …. Obviously the goal is attracting new members and more page views. Om calls them now a ‘quasi White Pages’ [...]

  12. startupflames.com Wednesday, September 5, 2007

    I just changed my privacy settings, I pride my self on not having information about me on the internet. Thanks for the tip!

  13. Like everything else in life, you have to weigh the upside against the downside. Sure, a bad guy can find me more easily. But so can good guys, many of whom I had no idea were looking for me. I think it’s wonderful how ancient friends and acquaintances are able to find me now thanks to my online trail.

    At least with Facebook I have some control over what everyone sees about me. That’s not necessarily true of much of the web.

  14. share.websitemagazine.com Wednesday, September 5, 2007

    Facebook Opens Up To Public Search « GigaOM

    One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon.

  15. Also, if you joined Facebook to help promote a product, or a book in my case, then it will be a boost to have more people find you. Besides, there is nothing on Facebook that is not readily available by doing a Google search, at least for me.

  16. I joined Facebook in June and connected with close friends. Back then I used to visit FB several times a day. Then my work colleagues became my facebook friends – which was cool. But then about a month ago – company executives became my facebook friends. Now I check it every few weeks. This news about public search makes me even more reluctant about using FB. Not a good move.

    • Pandu
      @ htttp://www.fewtureweb.com
  17. This really isn’t a big deal. Google has indexed public Facebook profiles for quite a while.

  18. “erosion of personal privacy”….well put. I dont like this idea at all!!! scenario: people are going to roll up to google.com, search for something, find my page with all my pics and stuff, and there goes my privacy! well it better not be that easy. i used to be able to deny a friend request from a random person on facebook, why even bother now?

    http://www.drunkenpanda.com

  19. It is a natural progression to open Facebook to the web, although much of what is published is not very information oriented, it is an enormous amount of content and will certainly attract a large volume of traffic to the site.

  20. “I pride my self on not having information about me on the internet.”

    that’s really great. and how’s that working out for you, jason? how’s life in new hampshire? do you like it better than brookline?

    what about that WMP54GS router you use? did you ever get it working with your OpenBSD setup?

    :-)

  21. Facebook Spamming Your Identity in Search Results to Drive Their Traffic – Part 2 Wednesday, September 5, 2007

    [...] I wrote about this issue back on May 18th when I removed my public listing. This is not a new feature today as is incorrectly being reported. It is Facebook announcing something that they should have announced back in May when I noticed them doing this. Some bloggers seem to have gotten this part totally wrong. [...]

  22. It’s a non-issue really seeing as you can opt out, but also isn’t part of the reason for social networks to allow people to find you? Say if I wanted to find an old school friend, is it better that I have to sign up to every one of the netowrk sites out there to find them, or that I can google their name and find them straight away. If they don’t want to be found they can change their privacy settings.

    It’s not much different from having your name and address in the telephone directory really, just that it’s online so it must be evil…

    1. Herman Johnson Tom Monday, April 5, 2010

      Tom saw your blip,question for a computer dummy like me. How do I find an old buddy who perhaps love in Min,Min? put in my e-mail address. they asked for a site. What is that

  23. “One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon.”

    Illusion is the crucial word here. Facebook has always been pretty open about the fact that they would go public with at least some information about their users and their profiles.What makes this even scarier, is the fact that Facebook collects and stores quite a lot of information, not only about their users, but also about their contacts. In their so-called “privacy” policy, Facebook states that “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service”. In the terms of use, they go even further: “By posting User Content to any part of the Site, you automatically grant[...]to the Company an irrevocable, perpetual, [...] worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt [...]and distribute such User Content for any purpose [...]to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.”

    How is that for a bleak picture?

  24. Whatever personal information you decide to deposit in a database that is neither owned or managed by yourself will always be potentially accessible to anyone.

    I have to ask, do you people leave your windows and doors unlocked when you go to bed, or your personal details displayed on a public notice board?

    Your details are PERSONAL, keep them that way.

  25. it disapponints me. I´ll quit facebook.

  26. Perhaps I’m missing something, but I really don’t see the big deal here. When I logged in to Facebook today, there was a big box explaining the new public search feature and clearly explained how to change privacy settings. If Facebook didn’t offer the privacy settings for this public search, I could see why this would be a big deal. But, they do and you can completely opt-out. One of the options says: “Allow my public search listing to be indexed by external search engines.” Unless you check that box- you’re not going to get indexed. For me at least, this is a complete non-issue and I’m not quite sure why others are making such a big deal out of it?

  27. Open Social Web Now – 1 at Like It Matters Wednesday, September 5, 2007

    [...] makes user profiles discoverable by search.  Will they make them [...]

  28. Om,

    1) This is not new news today
    2) I wrote about this in May

    Maybe you should try doing your own original research instead of pumping out PR provided screen prints – or maybe your readers should sign up for the RSS feeds of blogs with independent thoughts.

    http://www.daviddalka.com/createvalue/2007/09/05/facebook-spamming-your-identity-in-search-results-to-drive-their-traffic-part-2/

  29. You have nothing to worry about as long as you are innocent! (I jest)

  30. Facebook Teases Non-Users With Public Search Listings

    In an inevitable move, Facebook has added a feature that allows non-Facebook users to search for people within Facebook. This is not a huge surprise and could have even be expected if you look back at the Facebook messaging system

  31. People search within Facebook is bad enough.. try finding the right John Smith or Mike Chen… Common names return too many results.

    Transpose this to Google which only returns a maximum of 2 results (indented and dependent on link structure – for the SEO geeks) and the John Smith with the most inbound links will be returned.

    Luckily there arn’t too many Paul Reillys out there.

    http://www.google.com/search?hl=en&q=paul+reilly+site%3Afacebook.com&btnG=Search

    :)

    Paul Reilly
    http://facebump.com

  32. Technology Evangelist Wednesday, September 5, 2007

    Facebook Opening Up Profiles to Search Engines

    Facebook seems to be getting around to taking a play from MySpace.com’s play book by opening up their user’s profiles to search engines like Google. Arguably, this isn’t new news, since we wrote about it here back in May, but…

  33. Facebook Opens Up To Public Search

    One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon. Tonight, Facebook launches a public listing search which allows anyone to search…

  34. Support this story on Stirrdup Wednesday, September 5, 2007

    Facebook Opens Up To Public Search

    This story has been submitted to Stirrdup. Your support can help it become hot.

  35. They insane part is that it is OPT OUT, not OPT IN.

  36. I can’t help but feel that Facebook (and Google) is only taking baby steps until everyone becomes fully comfortable with this gradual erosion of privacy. In a way, George Orwell was right after all. It all depends on how evil the corporations become.

  37. Facebook creates privacy concerns | matthew ogston: social publisher Wednesday, September 5, 2007

    [...] Facebook have just launched a new feature which allows non registered, non logged in visitors to search their full network of member profiles. [...]

  38. Wow, I can’t believe such a biased article got featured on the BBC news site.

    As many before me have mentioned, you can opt out of this searching, so what’s the big deal?

    Just a sensationalist blog post that would be ideally suited to the Daily Mirror.

  39. Alt Search Engines » Blog Archive » Facebook and Alternative Search Engines Wednesday, September 5, 2007

    [...] Malik made this comment on his GigaOM blog [...]

  40. Im new with facebook but I have existing blogs and travel sites which are also searchable thru google or yahoo searches. Well, it is quite easier for friends to find me or to promote my site. I also maintain the high level of privacy in my 6 blogs/consumer sites, including facebook, so this is not scary at all.

  41. Also be aware that FB is not that secure as it stands now. Only a couple of days ago I was fooling around and it was a mere matter of finding someone (anyone) with an open account, click on there socialfeed and hey presto, all there socialfeed stuff came up. I wasn’t even there friend. Then I just swapped out there user id in the url (the 9 digit number) for another user I wanted to stal.. er view, and up came there socialfeed as well. Mind you is was all bollocks. So and so sent so and so a beer, whatshis name sent Jo Blogs a candy cane, christ is there any realy useful api’s on facebook. I know I’ll never be president ’cause I just know someone someday is gonna find out I like the Dixie Chicks.

  42. I have set my privacy settings, and I had one of my friends who is not on facebook try and find me, and he could not…so as long as you set your privacy settings correctly, I think it’s ok.

  43. Note that you still can keep your privacy settings so that only friends see your profile.
    And Facebook is encouraging you to adjust your settings in such a way.

    I think it is a smart move for Facebook in many ways, and a not-so smart move in others.
    I like the move – but that’s just me.

  44. You and turn off the public searching with one click.

    Again I am not sure this something to be worried about yet. . . .

  45. Why are so many people in this world ready to blatantly give up their personal privacy online FOR FUN (of all reasons!) and in the process make others multimillionaires and billionaires?

  46. luminariumnoctis Wednesday, September 5, 2007

    It’s hardly an erosion of privacy. Facebook gives you the option to make yourself public, and I’ve been reconnected to a lot of old friends because of it.
    A true erosion of privacy would be facebook making you messages and comments searchable on the internet, for instance.

  47. I’m getting ready to close down my Facebook account. That’s the main reason I used Myspace over Facebook. Goodbye, Facebook!

  48. It’s not a big deal. You set your privacy options. Facebook may reveal your name and city, I don’t see any problem with that.

  49. If you don’t want your private details to be in the public domain, don’t type them into those little boxes on the webpages!

    The moment you click on SUBMIT you have surrendered some of your privacy. But it’s always your choice.

  50. I don’t mind much cause you can change privacy settings so that’s something

    1. Woooo!!!!! Its such a nice coverup.Keep it up GAL!!!!!

  51. If you dont like social networks…dont use them…problem solved. You can keep your privacy!

    I dont use facebook but I do use a different social network, and I post what I dont mind other people viewing. If I do have somehting I want to keep private, I’ll go about doing that some otherway, through text SMS or email.

  52. For those concerned about Digital Litter – stop using online social networking sites – its not as if you HAVE to use them!!

    It really is that simple, but seems not so for the millions who only seem to use such sites just because its the ‘IN’ thing.

    So – in short, if you want privacy, stop putitng yourself onto public sites!!!

  53. If Facebook were really serious about preserving the privacy of their users, they’d make this feature opt-in, not opt-out.

  54. The Social Networking Weblog Thursday, September 6, 2007

    Facebook: The Next White Pages Of The Web?

    GIGA OM — Sep 5 — One of the great features of Facebook was privacy. Tonight, though, Facebook launches a "public listing search" which allows anyone to search for a specific person. Although the information revealed will be much …

  55. I’ve configured my privacy settings so that I am not viewable on public search. What concerns me though, is that even though users are given 1 month’s notice- the system is opt-out rather than opt-in.

  56. I notice that, as usual, you have to “Opt Out” rather than “Opt in”

    And I have opted out as quick as I can – more of your digital litter.

  57. Yeah… I think I’m pretty sure I”m deleted my facebook account after this. Even if I have boosted up privacy settings, it’s only a matter of time before they change it again to make everyone more accessible, and ruin the privacy. (Let’s add high schools! Let’s add businesses! Let’s not even make people have a network!) It’s getting ridiculous.

  58. i’ve had qualms with Facebook since day one. i’m a fan of MySpace myself, which i know is still a social network that divulges info – and i know that MySpace pages do come up in Google searches – but considering MySpace tends to unite strangers and Facebook tends to unite old classmates, etc. i always find it easier to be anonymous and ‘unfound’ on MySpace.

  59. I agree. This is yet another erosion of privacy. Part of the appeal of Facebook was precisely the ability to create a private social network and to be able to choose how much information one wanted to make public.

  60. How to use Facebook to Promote your Blog Thursday, September 6, 2007

    [...] some are saying that Facebook really messed up by opening up to search. Search is what many regard as killing the Myspace community (many jumping ship into Facebook, as [...]

  61. » Utilizatorii Facebook vor fi indexati de motoarele de cautare ( tehnologie si gadgets ) Thursday, September 6, 2007

    [...] pe alte motoare de cautare au optiunea de a refuza sa le fie indexata pagina personala. Miscarea, comenteaza Om Malik pe blogul GigaOm subliniaza tendinta accentuata a platformei de social networking de a [...]

  62. SearchAnyway PPC – Online Search Marketing Guide for Webmasters Thursday, September 6, 2007

    Tracebook: Search Engines and Social Networks Make Strange Bedfellows

    Mum warned me there’d be Social Networks like this.

    Facebook, one of the major loves of my life, has finally got me worried. I’ve long been told I lack a healthy fear of The Man and whilst I do take a measure of pride in that, yesterday’s hot n…

  63. Om, I agree with your assessment on how Facebook will play this, especially as it pertains to pursuing the reputation management angle.

    Specific to the topic of security, I read a great book some time back called The Transparent Society by David Brin, and a fundamental premise of the book is that there is a choice between privacy and transparency.

    The privacy choice is about trying to protect and maintain security of information so that only the authorities have access to private information. The transparency choice is about making everything transparent and pushing tools down to the consumer so that we all have access to the same information and presumably better tools to manage that information.

    Simple example: video cameras pop up on streets everywhere. This is a seeming inevitable trend. Are you better served by having a private company having access to that data, knowing the poor record of protection and accountability seen with financial companies handling of credit card, social security and like data? Are you better served having only the police have access, knowing the breakdown of personal liberties since 911?

    Or, would YOU like to have access to that data so you can see if someone is lurking around the corner?

    Framing this paradox, there is an interesting company called Lifelock whose president touts their identity protection service by running his social security number in the ad.

    Pretty interesting fork between privacy and transparency.

    Keep up the good work!

    Mark

    My Blog: http://www.thenetworkgarden.com

  64. Facebook isn’t the only social network on the web. It may be the most talked about today. This doesn’t make Facebook the whitepages of the web? There are a hundred million more profiles on MySpace than on Facebook. The real white pages of the web come from sites like http://www.yoName.com, Wink, Pipl and others.

  65.   links for 2007-09-06 by The Bryper Blog Thursday, September 6, 2007

    [...] Facebook Opens Up To Public Search « GigaOM (tags: SMT10 Facebook) [...]

  66. Facebook is lagging. I can already search the users of facebook, myspace, friendster, and a bunch more on http://www.yoname.com.

  67. Knupp & Watson, Inc. :: Marketing, Advertising, and Public Relations Friday, September 7, 2007

    [...] to .edu-less networkers just last year, the site’s latest invited guests are being greeted with a lot less enthusiasm. Perhaps because this promising new revenue stream seems like an about-face for loyal [...]

  68. Online Market research company Friday, September 7, 2007

    They have to regardless of privacy issues — otherwise LinkedIn will be far ahead. tricky situation for facebook people :)

  69. has anyone heard of this new social networking site – Capazoo.com? I hear it was started by a couple brothers – Michel Verville and Luc Verville. Anyone?

  70. Facebook to kill people search startups? | www.theirway.net Friday, September 7, 2007

    [...] Facebook Inc.’s new public search feature is surely prompting the many startups that specialize in people search to huddle with their venture backers to figure out whether the social network’s move is a death sentence, or the best thing that could happen to them. On its way to becoming an operating system for social networking, Facebook is letting standard search engines, including Google and Yahoo!, index its profiles, transforming Facebook “from being a social network to being quasi-White Pages of the Web,” blogs Om Malik. [...]

  71. “You could be assured that what was in Facebook remained in Facebook.”
    Where on EARTH did you get this impression from? Did you ever read their Privacy policy? What utter nonsense – Facebook weren’t ever in it for you – Facebook are in it for Facebook. Naive in the extreme.

  72. Facebook’s Public Search Listing Has Problems For Both Personal And Business Users – Publishing 2.0 Friday, September 7, 2007

    [...] Om Malik points out: “One of the great features of Facebook was privacy. You could be assured that what was in [...]

  73.   Social Media Top 10 – Week 4 by The Bryper Blog Saturday, September 8, 2007

    [...] Facebook public search When you type in your name in Google in a couple of weeks, don’t be surprised to see a [...]

  74. LeliaThomas.Com Sunday, September 9, 2007

    Social Networking and Searching are Not Revolutionizing the Web as We Know It

    A lot of people truly believe that social networking, particularly the legs of the concept like MySpace (I refuse to link) and Facebook, are revolutionizing the Internet. However, if anything, I see these features as mere extensions of what already exi…

  75. On the privacy front, you can’t have your cake and eat it too! Social networks, by their nature, allow your fellow citizens to find and interact with you. Many seem to forget that Facebook is a business and is not the property of its users. Use it with Facebook’s policies and procedures or abandon it for the next thing to appear on the social networking front. As Kent said in a previous post, the option to lock down your privacy is there to use – “…people who have their profile setting configured in such a way that everyone can see their profile are narcissistic enough to secretly like that they can be searched for and found”. This is a non-issue!

  76. Philip Wilkinson Tuesday, September 11, 2007

    I had left my facebook profile open deliberately so that anyone else in the network could search for me and see if they want to read my stuff / connect.

    With that in mind – the google announcement scared the hell out fo me as I don’t want people finding me through a search engine, even by accident.

    Two things spring to mind:
    1 – how confident are we that the privacy settings will be 100% watertight with google?
    2 – a lot of people might not even know about this change or how to change their privacy setting…

  77. I visited my account today and I already changed my settings. Facebook anticipated that members will enquire this privacy link and it is quite manageable to update it. I think every member will be notified thru their accounts about these changes. To have a peace of mind, I suggest that try not to put confidential or private info in your profile like mailing address, mobile phones, etc. or just your close friends have access on these details.

  78. Happy to hear this…..

  79. absolutely fine by me. all people can see is my name and photo. im sure 90% of people have more info on them available on other sites anyway. at least on FB you have absolute control over what people see. this is again, blown waaaay out of proportion!

  80. AnaCaz The Insightologist Wednesday, September 12, 2007

    If Facebook was giving 30 days for people to reset their privacy options, why has my Facebook account name and the associated email address already been acquired by RapLeaf AS OF SEPTEMBER 5TH? After stupidly checking my email addresses on Rapleaf last week, I received an email yesterday from Rapleaf telling me that someone (probably me) had searched my email address. They had my full real name and listed Facebook as one of my social networks. I changed my Facebook privacy settings as soon as the announcement came out. Alas, it’s too late. Luckily, the email in question is not my primary.

    I should note that I’ve also noticed an increase in the amount of spam coming to this account in the past week. Is this related? I think so. Also, I should mention that unlike Paul Reilly who posted earlier, my facebook account does not come up on Google.

  81. facebook could make our worst dreams of Microsoft come true. Thankfully MSFT is geeky, not loveable and Passport never took off, so it remains but a platform. In stark contrast facebook users LIVE & LOVE inside the facebook app and its gaggle of third-party widgets. facebook is not a platform – nobody lives inside a platform – but an app is a different beast altogether. It makes you feel…at home. And at home you open up everything. You think only your roommates see/hear you, but just like in college, this ain’t the real world because all (most of) the economic activity is OUTSIDE of facebook, in the Ad-embedded widgets that come in from OUTSIDE this world. And that is where the slippery slope lies.

    The real danger is not the public listing – it is after all only a couple of small details. The devil is in what their privacy policy states like pointed out above in another post. In order to continuously grow facebook, people’s privacy will be eroded to feed the Ad-embedded Widget beast. Users will be encouraged to live their lives as though in a personality contest, and enticed to reveal more and more. Fish in a fishbowl dont lead meaningful social lives.

    facebook is a social utility – NOT a social eco-system. People forget that in order to run a healthy society you also need an economic basis. Although it’s really convenient to have a single sign-on to a cool club, it’s far more scalable to belong to a city-state that can sustain itself socio-economically. And that is only possible if people can live multi-faceted lives in the same place, e.g. being a part-time student, a realtor, parent, etc. – simultaneously. Diversity is how we get the right checks in place, promote learning, and thereby accrue ever increasing value as we develop various facets to our personality. It’s not just about revealing more, it is about developing more that is worthy of reveal!

    What the world really needs is socio-economic networking, not just social networking.

  82. last fm is down! hold me… pu-leeez « they mostly come out at night… mostly Thursday, September 13, 2007

    [...] in. breath out. calm yourself… AND to make matters worse, on September 5th, my bff Facebook launched their “public listing search” which means that your profile picture and full name and your network & friends names (if you [...]

  83. More Tomorrow » Facebook goes public Saturday, September 15, 2007

    [...] Facebook Opens Up To Public Search One of the great features of Facebook was privacy. You could be assured that what was in Facebook remained in Facebook. However, that illusion might be ending soon. [...]

  84. her divine shadow – all in one place » My del.icio.us bookmarks for September 6th through September 15th Saturday, September 15, 2007

    [...] Facebook Opens Up To Public Search « GigaOM – tags: facebook Privacy socialnetworking search blog web2.0 This entry is filed under del.icio.us. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Leave a Reply [...]

  85. Facebook search goes public : Silicon Caribe Monday, September 17, 2007

    [...] Gigaom notes, “ this is yet another competitive threat in the burgeoning people search scene. We’ve [...]

  86. Privacy Issues with Facebook « DILigence Thursday, September 20, 2007

    [...] this means that your profile, and potentially any tagged photos of you can be Googled. This article explains the situation. As many people are posting personal photos that they may not wish to be [...]

  87. Social Networking Raises Privacy Concerns | Facebook Public Search Function | Purple Cow Blog | Search Engine Optimisation (SEO) Blog – Purple Cow Tuesday, September 25, 2007

    [...] topic by Steve O’Hear on ZDNet.com. In addition to highlighting two of the arguments raised by Om Malik (the growing problem of “digital litter” and where this leaves dedicated “people search [...]

  88. If facebook dont be careful they will lose there people on facebook, who wants there information worldwide, no one, and if we cant haev privacy well i will close out my account and so will many others as well

  89. intoscripts.com » Beyond privacy: being found online Thursday, October 11, 2007

    [...] Malik rightly suggests that this is an enormous threat to other websites: “This development is going to strike fear [...]

  90. I think that this is just the tip of the iceberg when looking at up and coming conflicts between Web entrepreneurs and the general public. Oddly, the more our privacy becomes fragile, that is, the more diffused and diverse our personal info becomes on the Web, the more powerful the tools for processing that information can become, and so the more potentially lucrative the manipulation of that information will be. If this is true, it’s the markets that dictate that we will further continue to lose control of our public identities, up until some future yet-undetermined breaking point. In the meantime, we’d all be wise to watch our steps. Is submitting this comment really such a good idea?

  91. Why Is Google Afraid of Facebook? « GigaOM Tuesday, November 6, 2007

    [...] mad. Remember the public search feature Facebook launched — in hindsight it seems like a move to grab traffic from Google and boost its own user base. But that was penny ante [...]

  92. La conspiración invisible « Un mundo perplejo Sunday, November 25, 2007

    [...] Facebook permite a los buscadores encontrar datos de los usuarios: Facebook opens up to public search [...]

  93. The Gold is In The Picks And Shovels : InternetMarketingZ Monday, November 26, 2007

    [...] Facebook just announced on the same day I posted my article (funny that!) it will launch it’s new public profile system. [...]

  94. Coming Soon: A Small Move by Facebook, with Big Implications – GigaOM Thursday, November 29, 2007

    [...] has just recently started talking to app developers about this. Back in September, Facebook launched a “public listings search” feature that allows anyone to search for a specific person. The public indexing of apps would be a [...]

  95. trademark registration Friday, November 30, 2007

    I think it’s a really nifty thing to do, but again it’s a double-edged sword. It all depends on who the person searching for other people is intent on doing with that info.

  96. Missing Word Round at Ryan MacMillan Wednesday, December 5, 2007

    [...] missing from Om Malik’s otherwise sound description of Facebook’s [...]

  97. La gestión de la identidad digital: Google Profile » El Blog de Enrique Dans Monday, December 17, 2007

    [...] de la identidad digital en Internet está siendo completamente apasionante. Movimientos como el de Facebook anunciando la apertura controlada de sus perfiles de usuario, en un intento de construir las nuevas paginas blancas, están ahora siendo contraatacados por [...]

  98. La gestión de la identidad digital: Google Profile | Trampero.com Tuesday, December 18, 2007

    [...] de la identidad digital en Internet está siendo completamente apasionante. Movimientos como el de Facebook anunciando la apertura controlada de sus perfiles de usuario, en un intento de construir las nuevas paginas blancas, están ahora siendo contraatacados por [...]

  99. The Gold is In The Picks And Shovels | The Michel Fortin Blog Monday, January 7, 2008

    [...] Facebook just announced on the same day I posted my article (funny that!) it will launch it’s new public profile system. [...]

  100. Facebook Opens Up « Burned At Both Ends Friday, January 11, 2008

    [...] also added fuel to the fire of the long-running debate about online privacy. Blogger Om Malik has weighed in with his opinion — his feet are firmly in the “bad idea” [...]

  101. Panic {RE}_Programming » Blog Archive » Fake Profile Alert::The Benefits and Pitfalls of Using Social Media for Reporting Thursday, January 17, 2008

    [...] Twitter, Facebook, which is now more open, provides new ways to connect with people who you might not be able to get to easily otherwise. For [...]

  102. That’s true. But some dumb people don’t even realise that these pages are ‘spidered’ by search engines, and that those pages can be cached for years, or maybe forever.

    For instance, if I admit here that I am a pink aardvark that likes bathing in oxtail soup, then searches in years to come might uncover that… pink + aardvark + soup

    I’m blown!

  103. MostlyLisa.com: Lisa Bettany. Canada’s Sexy Geek Blog » Blog Archive » last fm is down! hold me… pu-leeez Wednesday, February 20, 2008

    [...] in. breath out. calm yourself… AND to make matters worse, on September 5th, my bff Facebook launched their “public listing search” which means that your profile picture and full name and your network & friends names (if you [...]

  104. [...] Om Malik notes, this is yet another competitive threat in the burgeoning people search scene. We’ve recently [...]

  105. ‘Digital litter-acy’ fears over privacy as Facebook opens up to search engines « contentcontent Tuesday, July 8, 2008

    [...] for a job – HR departments might soon be able to see your profile via major search engines. Om Malik suggests that opening up social networks could spell trouble, given that we’re leaving [...]

  106. Unit Structures – Facebook Public Search, New? Saturday, August 23, 2008

    [...] blogosphere is abuzz with news of public Facebook profiles, but what gives? This is old news. In June I wrote about the topic: Sometime in the past few weeks, [...]

  107. Thomas Mbulaheni Musekwa Monday, September 15, 2008

    I need my facebook public search listing to be shown as follows:This is Thomas Musekwa ‘s public search listing . And my picture to be shown also through google search.

  108. Cision.net Blogs » Blog Archive » More Facebook relish for Google Thursday, October 9, 2008

    [...] When Facebook decided it wanted user profiles listed in Google in September last year, it took steps to ensure Google could index this information. Moreover, I wondered if Google really wanted to push Facebook in its results when Facebook is [...]

  109. Austin Apartment Pro Thursday, July 16, 2009

    I realize the concept of privacy on the internet is a bit of an oxymoron but I’ll be setting my account to private today. I hope Facebook does a good job informing its users about this change and gives them ample opportunity to make the switch.

  110. Google experiments with social search « Cloud 9 Media Tuesday, October 20, 2009

    [...] search addition is game changing for Google as more and more social networks approach open policy for profiles thus making it simple for Google to easily crawl useful info and provide better blend of results. [...]

  111. Conspiraciones…mito o verdad..? Sunday, November 15, 2009

    [...] Facebook permite a los buscadores encontrar datos de los usuarios: Facebook opens up to public search [...]

  112. therese helene laplante Friday, February 19, 2010

    i would like to sign up in to this facebook

  113. Digital litter « Intranetmania's blog Tuesday, March 23, 2010

    [...] probably aware that Facebook’s decision to open up all their accounts to the public, removes whatever privacy we once had. So in effect [...]

  114. sandra Barbera Monday, May 17, 2010

    why does facebook interminately post OLD postings?

  115. LOOKING TO FIND CHARMAINE AND SAMANTHA HARPER LAST KNOWN ADDRESS LONDON BOTH BORN IN EDINBURGH MAY HAVE CHANGED SURNAME.

  116. Nikki May from Web Copywriter Monday, September 27, 2010

    In the past 2 years, Facebook has faced some criticism on a range of issues, mainly data mining and the lack of ability to close accounts without having to first delete all the content. Another issue is that some companies had concerns about their adverts that were being displayed alongside pages of controversial individuals.

    Since this piece was written back in 2007, I think that another review, 2 years on, will be great and I think will be of interest to many peple.

    Thanks

  117. Nikki May from Web Content Writer Monday, September 27, 2010

    In the past 2 years, Facebook has faced some criticism on a range of issues, mainly data mining and the lack of ability to close accounts without having to first delete all the content. Another issue is that some companies had concerns about their adverts that were being displayed alongside pages of controversial individuals.

    Since this piece was written back in 2007, I think that another review, 2 years on, will be great and I think will be of interest to many peple.

    Thanks

    Nikki

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