This is beginning to sound like a Jane Curtain-Dan Akroyd skit … NBC Universal (NYSE: GE) never asked to double the wholesale price and in…

This is beginning to sound like a Jane Curtain-Dan Akroyd skit … NBC Universal (NYSE: GE) never asked to double the wholesale price and insists NBC shows will be sold by the iTunes Store through early December. Firing back at Apple (NSDQ: AAPL) with a statement from Cory Shields, EVP-Communications, NBCU said the dispute centered on a “request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers.” Shields said the company also wanted Apple to do more about piracy “since it is estimated that the typical iPod contains a significant amount of illegally downloaded material.”

NBCU contends that Apple’s pricing is more about hardware than content: “It is clear that Apple

  1. NBCU doesn't get it. They're talking to us like we're their customers. We're not–I don't make a transaction with them, I make it with iTunes. That's whose customer I am. Don't you dare act like you're doing this for my benefit somehow! Right now you are trying to mess with the experience I've opted into with Apple, so you need to have a damn good reason to be mucking with it, up and beyond some lame relic of the big box stores like "bundled purchases": Hey, here's two crappy DVDs for the price of one, yippie!
    Oh, and keep treating your viewers like thieves and that's just what they might become. This nonsense about piracy, what, they want it to *only* support DRM? That somehow iPods are the root of the privacy problem since they support open formats and have big hard drives. Good riddance to these fourth-place losers, sounds like they deserve the backlash they're about to get.

  2. I agree NBC is being very stupid and short sighted. If I was one of the other Networks I would use this opportunity to provide more and better content on the device of choice for millions of millions of customers. In other news NBC wants you to watch thier content on a Zune, yeah, right, take a hike!

  3. "flexibility in wholesale pricing" = price increase

  4. Words won't work. They need to be entertained to get the message:

    <a href="http://mikecane.wordpress.com/2007/09/01/a-post-itunes-fable-for-nbc/">A Post-iTunes Fable For NBC</a>

  5. So most iPod owners are thiefs and pirates? or did I read the above incorrectly?

    Now thats just rude.

  6. It is very arrogant of NBC to say that Apple sales iPods "at the expense of those who create the content that make these devices worth buying.” Apple iPods have sold extremely well since their introduction well before any TV Shows were available on iTunes. iTunes was the first if not only successful legal download site for digital media that is acutally making money for the artist. NBC has some nerves and I hope they learn a lesson with their crappy hulu site. (The name hulu is actually obscene in over half a dozen languages; what a joke.) (http://www.techcrunch.com/2007/08/29/hulu-translates-to-cease-and-desist-in-swahili-oh-the-irony/)

    The people running NBC are so stupid and greedy they actually pose a threat to any company who partners with them. I hope the issues don't get resolved just so that Apple stays away from NBC unless the current idiots running NBC resign.

    Apple can make up that 30% with other networks. I buy music, movies and TV shows from iTunes and have never bought any of the NBC shows. I think Apple will be better off without NBC.

    Time will tell.

  7. Apple likes simple pricing models but they have abandoned that requirement on the music side with differential album pricing and with DRM-free music.

    I believe Apple should let the content providers (such as NBC) have some freedom in their pricing and let them (e.g., NBC) bear the consequences in the marketplace. Higher prices for NBC shows will lead to lower demand — perhaps such lower demand that total revenue to NBC actually drops.

    The only catch is that the wholesale price should be the same across all vendors, i.e., ad-free shows should cost the same whether on Amazon or on iTunes.

  8. Why would any media download store sell content for twice the price at which the very same content is selling for on DVD. This is insane!

    I believe that NBC has ulterior motives in trying to ruin the iTunes buying experience to make their own site succeed. There is a gold rush going on since TV as we know it today is changing radically. See link…


    Apple should treat NBC like all the other studios. If one show is more popular than another, it will simply sell more. NBC can choose to take the deal or leave it as they have chosen to do. We'll see how well they do with their site and partners.

    Fortunately Apple iTunes is not dependant on this 30% of TV Shows to succeed. With superb service, well integrated devices and great shows from many other studios and networks including Disney, History Channel, Discovery channel and many others Apple iTunes will do well.

    NBC can go "Hulu" in Swahili after kissing iTunes' "Hulu" in Indonesian and Malay. :)

    Time will tell…

  9. Holy cow, did NBC just call me a thief just because I own an ipod? That's sooo messed up.

  10. Joe #1 hit the comment dead on for me. I'm tired of media outlines justifying their price hikes and need to return to the failed sales model gone past as 'consumer choice'. Much less, taking the next attack shortly after and accusing those same consumers if piracy! Look, I'm a busy business owner, I love to catch up I great shows on my time; DVR's usually have expensive or time based limits (looking right at you Comcast, my home tv is not the same as a hotel room rental), i dont want to rent, anyones who's even tried a torrent will know it takes loads of time for something that could suck… but on iTunes i log on, pick, purchase, download and get what I want with quality and ease. Piracy dies not equate to quality or convenience, and people like me would rather pay. Quit trying to force the market into what you want when your base is screaming it doesn't work that way anymore. How can you not be idiots?


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