Comments on: VideoEgg SNIPES At YouTube: Who Thunk It First? Maybe Old TV Guys

By: YouTube Introduces Ads

YouTube Introduces Ads — Fri, 24 Aug 2007 09:32:37 +0000

[...] conclusion, and if we don’t count possible future patent nightmares, it doesn’t matter who invented overlay ads. Text link ads weren’t Google’s idea, but who ended up making billions with [...]

By: Top Posts « WordPress.com

Top Posts « WordPress.com — Fri, 24 Aug 2007 05:35:45 +0000

[...] VideoEgg SNIPES At YouTube: Who Thunk It First? Maybe Old TV Guys [qi:032] YouTube last night said it’s offering a new kind of embedded in-video advertising that’s going to help its […] [...]

By: David Mackey

David Mackey — Fri, 24 Aug 2007 05:14:58 +0000

Hmmm…Just brings up why I don’t like patents.

By: Kevin Marks

Kevin Marks — Fri, 24 Aug 2007 00:03:41 +0000

The idea of clickable overlaid links in video goes back to the 1980s - see Douglas Adams explain about Hans-Peter Brondmo’s micons

(link)

By: Simon

Simon — Thu, 23 Aug 2007 23:00:34 +0000

It would be nice if a serious journalist on this subject actually addressed the bigger story of ‘who is going to make all these new ads?’

By: William

William — Thu, 23 Aug 2007 21:59:56 +0000

jeremyliew <-- you are exactly right, VideoEgg's satirical ad placed on their home page has enabled them to gain a mention in what should have been one of Google's biggest announcements this year.

The bottom line, for VideoEgg and the other Start-ups using overlays, is that this move equals validation for the ad format.

It also seems that much of the noise made about VideoEgg's statement has been blown out of proportion. VideoEgg is not a primarily a destination site and therefore not a competitor to YouTube (notice they are often referred to as "rivals").

VideoEgg partners with social networks to deliver their ads. So lets see what they really got out of their satircal ad: a ton of stolen publicity...period.

By: YouTubers Threaten Revolt! (Again) - Internet Insider Report

YouTubers Threaten Revolt! (Again) - Internet Insider Report — Thu, 23 Aug 2007 19:06:23 +0000

[...] may have thought of it first, even if it seems largely inspired by TV "snipes" (thanks to Om Malik for updating my terminology). Video Egg is getting some collateral publicity, though, so not all is [...]

By: NewTeeVee YouTube Ads: Day 2 Grumbles and Math «

NewTeeVee YouTube Ads: Day 2 Grumbles and Math « — Thu, 23 Aug 2007 18:51:15 +0000

[...] the hullabaloo centered on VideoEgg’s claim it had “invented the video overlay.” (Survey says: [...]

By: jeremyliew

jeremyliew — Thu, 23 Aug 2007 18:00:05 +0000

When everyone calms down, I think the players who currently sell online video overlays (VideoEgg included) will genuinely welcome Google/Youtube’s entry into the space, and adoption of the format. They are the only players who have the scale and the relationships to turn it into a standard, which is good for everyone who sells the unit, whether VideoEgg, Brightroll or Youtube. Hence I don’t think we’ll see any patent lawsuits

More at the Lightspeed blog at:

(link)

By: bueller

bueller — Thu, 23 Aug 2007 18:00:04 +0000

youre a patent nightmare….wait, what? google made a genius move buying youtube back in the day. doesnt google have a team of researchers and lawyers to figure this stuff out before they take any action?

(link)

By: The (Imbecilic) Shakeup Among Veterans of Web Video Ads

The (Imbecilic) Shakeup Among Veterans of Web Video Ads — Thu, 23 Aug 2007 15:13:43 +0000

[...] interested in knowing the true origin of overlay ads, the Om in GigaOM has two words for you: broadcast television.) The only benefit to the dispute for us sideliners is to see geeks fight, and personally, that [...]

By: YouTube Users revolt over in video advertising | Streamaroo

YouTube Users revolt over in video advertising | Streamaroo — Thu, 23 Aug 2007 15:03:28 +0000

[...] the whole issue from Wired Epicenter, to NewTeeVee, and to round it out, CNet, Computer World, GigaOM, Techcrunch, Techdirt, and everyone else on the bandwagon. Heck even we mentioned it yesterday [...]

By: Tish Grier

Tish Grier — Thu, 23 Aug 2007 14:01:22 +0000

Hi Om! If memory serves me, networks like TBS and TNT started putting these types of ads at the bottom of their shows as a way to stop people who were taping movies (mostly), cutting out the regular commercials, and re-selling them. At the time, Turner was just starting to produce original films for its networks, as well as having made some very good deals for showing stuff like Star Wars and ET, and was very concerned about affecting piracy as much as it could.

Curious how things have changed.

By: Scott Lawton

Scott Lawton — Thu, 23 Aug 2007 13:34:14 +0000

GE ... has a patent

No, GE has applied for a patent. Even if the patent is eventually granted, the surviving claim language may not preclude the specific claims made by VideoEgg. (Hard to tell since it appears the latter hasn't yet been published.)

By: alan p

alan p — Thu, 23 Aug 2007 12:17:43 +0000

The concept is hardly new though by definition execution technologies on broadband PC Web TV will be recent…but whats interesting is the only reason there is all this hoo-ha is because this is the format YouTube has gone with for Ads.

By: Ramana Kovi

Ramana Kovi — Thu, 23 Aug 2007 08:32:06 +0000

Well put