Comments on: YouTube’s New Ad Push http://gigaom.com/2007/08/21/youtubes-new-ad-push/ Trusted Insights and Conversations on the Next Wave of Technology Tue, 24 Nov 2009 11:58:59 +0000 http://wordpress.com/ hourly 1 By: David Mackey http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-475709 David Mackey Fri, 24 Aug 2007 05:05:33 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-475709 <p>Everything always works well when its novel and new.</p> Everything always works well when its novel and new.

]]> By: chavvon http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471691 chavvon Wed, 22 Aug 2007 20:54:45 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471691 <p>If they can count on users to accurately categorize videos, I think $20cpm is fair. You're at least showings ads to the right demographics.</p> If they can count on users to accurately categorize videos, I think $20cpm is fair. You’re at least showings ads to the right demographics.

]]> By: startupflames.com http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471118 startupflames.com Wed, 22 Aug 2007 16:50:07 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471118 <p>that seems pretty high, almost as high as tv!</p> <p>share your startup stories http://startupflames.com</p> that seems pretty high, almost as high as tv!

share your startup stories http://startupflames.com

]]> By: Aswath http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471027 Aswath Wed, 22 Aug 2007 16:04:21 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-471027 <p>My arithmetic is all wrong. My arithmetic on the paper was one thing and wrote another thing. Each click through is worth 2 cents; 1% click through rates is equivalent to 10 click throughs, which is worth 20 cents. Hence the eCPM is 20 cents.</p> <p>Thanks Chetan.</p> My arithmetic is all wrong. My arithmetic on the paper was one thing and wrote another thing. Each click through is worth 2 cents; 1% click through rates is equivalent to 10 click throughs, which is worth 20 cents. Hence the eCPM is 20 cents.

Thanks Chetan.

]]> By: Om Malik http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-470869 Om Malik Wed, 22 Aug 2007 14:49:12 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-470869 <p>Oh stupid stupid me.... sorry guys.... the link is fixed.</p> Oh stupid stupid me…. sorry guys…. the link is fixed.

]]> By: Aswath http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-470804 Aswath Wed, 22 Aug 2007 14:17:50 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-470804 <p>The NYT news story quotes a Google employee as saying that they "would charge advertisers $20 for every 1,000 times the ads were displayed". This means for every 1% of CTR, then eCPM is $0.02. I am new to all this ad business. Is my logic right?</p> The NYT news story quotes a Google employee as saying that they “would charge advertisers $20 for every 1,000 times the ads were displayed”. This means for every 1% of CTR, then eCPM is $0.02. I am new to all this ad business. Is my logic right?

]]> By: Chetan http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469888 Chetan Wed, 22 Aug 2007 07:41:30 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469888 <p>The correct link is here http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#more-1888</p> The correct link is here http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#more-1888

]]> By: Abhishek Tiwari http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469700 Abhishek Tiwari Wed, 22 Aug 2007 06:16:51 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469700 <p><strong>Is Everyone an Ad Network Now?</strong></p> <p>If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!</p> <p>Is it me or are there just way too many ad networks popping up everyday? Not only you have new ad start-ups, existing companies are reinventing / positioning the...</p> Is Everyone an Ad Network Now?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Is it me or are there just way too many ad networks popping up everyday? Not only you have new ad start-ups, existing companies are reinventing / positioning the…

]]> By: Mukul Kumar http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469640 Mukul Kumar Wed, 22 Aug 2007 05:50:10 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469640 <p>Hi,</p> <p>"Continue Reading" link is not working at 10:49PM PDT. Please fix this.</p> <p>Thanks, Mukul.</p> Hi,

“Continue Reading” link is not working at 10:49PM PDT. Please fix this.

Thanks, Mukul.

]]> By: Bemmu http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469634 Bemmu Wed, 22 Aug 2007 05:48:26 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469634 <p>"Continue reading" link is defunct.</p> “Continue reading” link is defunct.

]]> By: Patel http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469627 Patel Wed, 22 Aug 2007 05:45:11 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-469627 <p>So where did you get teh $20 CPM rate from?</p> <p>I read at other places that they were putting ads on 20% of the video but did not see the CPM rate being published.</p> So where did you get teh $20 CPM rate from?

I read at other places that they were putting ads on 20% of the video but did not see the CPM rate being published.

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