Comments on: YouTube's New Ad Push http://gigaom.com/2007/08/21/youtubes-new-ad-push/ Sat, 11 Feb 2012 11:48:23 +0000 hourly 1 http://wordpress.com/ By: David Mackey http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178383 Fri, 24 Aug 2007 05:05:33 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178383 Everything always works well when its novel and new.

]]> By: chavvon http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178382 Wed, 22 Aug 2007 20:54:45 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178382 If they can count on users to accurately categorize videos, I think $20cpm is fair. You’re at least showings ads to the right demographics.

]]> By: startupflames.com http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178381 Wed, 22 Aug 2007 16:50:07 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178381 that seems pretty high, almost as high as tv!

share your startup stories
http://startupflames.com

]]> By: Aswath http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178380 Wed, 22 Aug 2007 16:04:21 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178380 My arithmetic is all wrong. My arithmetic on the paper was one thing and wrote another thing. Each click through is worth 2 cents; 1% click through rates is equivalent to 10 click throughs, which is worth 20 cents. Hence the eCPM is 20 cents.

Thanks Chetan.

]]> By: Om Malik http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178379 Wed, 22 Aug 2007 14:49:12 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178379 Oh stupid stupid me…. sorry guys…. the link is fixed.

]]> By: Aswath http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178378 Wed, 22 Aug 2007 14:17:50 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178378 The NYT news story quotes a Google employee as saying that they “would charge advertisers $20 for every 1,000 times the ads were displayed”. This means for every 1% of CTR, then eCPM is $0.02. I am new to all this ad business. Is my logic right?

]]> By: Chetan http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178377 Wed, 22 Aug 2007 07:41:30 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178377 The correct link is here
http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#more-1888

]]> By: Abhishek Tiwari http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178376 Wed, 22 Aug 2007 06:16:51 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178376 Is Everyone an Ad Network Now?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Is it me or are there just way too many ad networks popping up everyday? Not only you have new ad start-ups, existing companies are reinventing / positioning the…

]]> By: Mukul Kumar http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178375 Wed, 22 Aug 2007 05:50:10 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178375 Hi,

“Continue Reading” link is not working at 10:49PM PDT. Please fix this.

Thanks,
Mukul.

]]> By: Bemmu http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178374 Wed, 22 Aug 2007 05:48:26 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178374 “Continue reading” link is defunct.

]]> By: Patel http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178373 Wed, 22 Aug 2007 05:45:11 +0000 http://gigaom.com/2007/08/21/youtubes-new-ad-push/#comment-178373 So where did you get teh $20 CPM rate from?

I read at other places that they were putting ads on 20% of the video but did not see the CPM rate being published.

]]>