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Summary:

Here’s a lesson for companies developing clean technology solutions: if you’re advertising how green you are, make sure your business is eco-friendly across the board. Someone should have told that to BP, which gets the smack down from Advertising Age this morning for pushing a green […]

bpgreen1.jpgHere’s a lesson for companies developing clean technology solutions: if you’re advertising how green you are, make sure your business is eco-friendly across the board. Someone should have told that to BP, which gets the smack down from Advertising Age this morning for pushing a green ad campaign on one hand, while receiving a permit to dump more toxic discharges into Lake Michigan.

“Mainly the matter drew attention to the cardinal sin of touting an environmentally conscious image in marketing—the central focus of BP’s advertising for the past several years—and failing to live up to the message. — Advertising Age

That’s just not good PR. (And neither is making green ad campaigns that go way over the line, Shell.) BP has started to put a lot of money into renewable energy initiatives — and advertising — including a planned investment of $500 million over 10 years in a new Energy Biosciences Institute. Laudable in part, but why give critics any kind of ammunition to shoot holes in your carefully orchestrated green image? Smaller tech companies and startups, take note.

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  1. Robert Gorell Monday, August 20, 2007

    The people of Michigan — not to mention its fish — have been pushed around way too often by corporate polluters, and this is just the latest ridiculous example.

    “Getting caught in corporate double-speak: It’s a start”

  2. Climate Camp contra as compensações de CO2 + at Quinta do Sargaçal Monday, August 20, 2007

    [...] É um blogue centrado na tecnologia, mas com boas implicações ambientais. Boa esta nota sobre as políticas ambientais da BP. Ou esta, sobre a resposta do Google ao [...]

  3. Earth2Tech » Blog Archive The Daily Sprout « Tuesday, August 21, 2007

    [...] Check out this video of Pearl Jam singing ‘Don’t Go to BP Amoco’ in response to BP’s permit to dump more waste in Lake Michigan — [...]

  4. Earth2Tech » Blog Archive BP Backs Off Lake Dumping « Thursday, August 23, 2007

    [...] Comments Posted August 23rd, 2007 at 8:48 am in Big Green Guess BP wasn’t too happy with being accused of greenwashing by endless critics and the media. The company put out a release this morning in which it [...]

  5. The Daily Sprout | GreenFace Thursday, August 23, 2007

    [...] Check out this video of Pearl Jam singing ‘Don’t Go to BP Amoco’ in response to BP’s permit to dump more waste in Lake Michigan — [...]

  6. BP Backs Off Lake Dumping | GreenFace Thursday, August 23, 2007

    [...] BP wasn’t too happy with being accused of greenwashing by endless critics and the media. The company put out a release this morning in which it [...]

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