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Here’s a lesson for companies developing clean technology solutions: if you’re advertising how green you are, make sure your business is eco-friendly across the board. Someone should have told that to BP, which gets the smack down from Advertising Age this morning for pushing a green […]

bpgreen1.jpgHere’s a lesson for companies developing clean technology solutions: if you’re advertising how green you are, make sure your business is eco-friendly across the board. Someone should have told that to BP, which gets the smack down from Advertising Age this morning for pushing a green ad campaign on one hand, while receiving a permit to dump more toxic discharges into Lake Michigan.

“Mainly the matter drew attention to the cardinal sin of touting an environmentally conscious image in marketing—the central focus of BP’s advertising for the past several years—and failing to live up to the message. — Advertising Age

That’s just not good PR. (And neither is making green ad campaigns that go way over the line, Shell.) BP has started to put a lot of money into renewable energy initiatives — and advertising — including a planned investment of $500 million over 10 years in a new Energy Biosciences Institute. Laudable in part, but why give critics any kind of ammunition to shoot holes in your carefully orchestrated green image? Smaller tech companies and startups, take note.

  1. The people of Michigan — not to mention its fish — have been pushed around way too often by corporate polluters, and this is just the latest ridiculous example.

    “Getting caught in corporate double-speak: It’s a start”

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  2. [...] É um blogue centrado na tecnologia, mas com boas implicações ambientais. Boa esta nota sobre as políticas ambientais da BP. Ou esta, sobre a resposta do Google ao [...]

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  3. [...] Check out this video of Pearl Jam singing ‘Don’t Go to BP Amoco’ in response to BP’s permit to dump more waste in Lake Michigan — [...]

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  4. [...] Comments Posted August 23rd, 2007 at 8:48 am in Big Green Guess BP wasn’t too happy with being accused of greenwashing by endless critics and the media. The company put out a release this morning in which it [...]

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  5. [...] Check out this video of Pearl Jam singing ‘Don’t Go to BP Amoco’ in response to BP’s permit to dump more waste in Lake Michigan — [...]

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  6. [...] BP wasn’t too happy with being accused of greenwashing by endless critics and the media. The company put out a release this morning in which it [...]

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