The entertainment industry has been hiring companies to pollute P2P networks with phony files for years, and now some of these very same companies are going into marketing. Instead of sabotaging file transfers, they offer their own media for download, and instead of corrupted files, suddenly it’s all about branding. Santa Monica, Calif.-based Mediadefender is at the center of this shift. Continue Reading.
Entertainment Biz Now Uses P2P For Branding —
Most Comments
- Is There Money in Voice APIs?
- Dameon Welch-Abernathy, July 15, 40 comments
- Why Silicon Valley Should Be Worried
- Om Malik, July 17, 31 comments
- New iPhone Will Jumpstart Demand for Wireless Broadband
- Om Malik, July 13, 26 comments
- What Getting Buzzed Says About Yahoo
- Om Malik, July 16, 30 comments
- GigaOM Network Content to be Featured on BusinessWeek.com
- Om Malik, July 14, 28 comments
Highest Rated
- GigaOM Network Content to be Featured on BusinessWeek.com
- Om Malik, July 14, 64%
- Israel 2008: One Conference, a Few Friends, Many Startups & Some Observations
- Om Malik, July 13, 70%
- What Getting Buzzed Says About Yahoo
- Om Malik, July 16, 84%
- Why Metered Broadband Is Bad for Microsoft, Google & Us
- Allan Leinwand, July 17, 73%
- F|R: The 9 Signs of a One-hit Wonder
- Larry Chiang, July 12, 67%
Leave a Comment