Summary:

[qi:_newteevee] The entertainment industry has been hiring companies to pollute P2P networks with phony files for years, and now some of these very same companies are going into marketing. Instead of sabotaging file transfers, they offer their own media for download, and instead of corrupted files, […]

[qi:_newteevee] The entertainment industry has been hiring companies to pollute P2P networks with phony files for years, and now some of these very same companies are going into marketing. Instead of sabotaging file transfers, they offer their own media for download, and instead of corrupted files, suddenly it’s all about branding. Santa Monica, Calif.-based Mediadefender is at the center of this shift. Continue Reading.

By Om Malik

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