Om just got back into the office after a mid-season product push by Apple (AAPL) CEO Steve Jobs in Cupertino this morning. He’s raving about the new iMovie, saying he’ll be heading to the store tonight to buy the new iLife ’08 package (he tried earlier today but it hadn’t come in yet).
As Om liveblogged, Jobs said:
“One of our most brilliant video engineers went on vacation to Cayman Islands. He shot with HD, and he wanted to make a short clip — five minutes — and not spend more than 30 minutes. He couldn’t do it with any other tools. He made a new software to do it and we were blown away. We have made it the iMovie ’08. It is a whole new app, not an upgrade, brand new.
iMovie has an interface which is like iPhoto now. Skim to preview. You can select video like you select text. You can add polish very quickly. You can share your movie anywhere — iTunes version, dot Mac Web Gallery, and have it encoded it in multiple resolutions. You can upload it to YouTube directly. All built in. He is demoing the software. No more sending DVDs to Grand Ma.”
Om says he thinks Apple might be giving its friend Google (GOOG) a little too much love with that bit about in-iMovie YouTube uploads. As when Apple put YouTube on the AppleTV and the iPhone, the company is aiding and abetting the dominance of the video-sharing site, furthering its position as the standard for all things online video.
But I reminded him Apple’s the only one doing this — see our recent post about YouTube-enabled Exilim cameras from Casio. In many people’s minds online video means only YouTube, and moves like this are only going to augment that. What do you think?