Comments on: Should Cisco kill the Linksys brand? http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/ The Business of Technology Thu, 20 Nov 2008 07:48:30 +0000 http://wordpress.org/?v=MU hourly 1 By: POLL: Should Cisco Kill Linksys Brand? - GigaOM http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-871398 POLL: Should Cisco Kill Linksys Brand? - GigaOM Wed, 16 Apr 2008 14:40:25 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-871398 <p>[...] year, Cisco CEO John Chambers ruffled some feathers when he made similar kill-Linksys noises. (See YouTube Video) The idea is to simplify the product [...]</p> [...] year, Cisco CEO John Chambers ruffled some feathers when he made similar kill-Linksys noises. (See YouTube Video) The idea is to simplify the product [...]

]]> By: Thoughts on Linksys Rebranding | coryandrews.com http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-854721 Thoughts on Linksys Rebranding | coryandrews.com Wed, 16 Jan 2008 20:57:31 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-854721 <p>[...] CEO John Chambers recently alluded to a planned rebranding of their consumer division Linksys, with Linksys products assuming the [...]</p> [...] CEO John Chambers recently alluded to a planned rebranding of their consumer division Linksys, with Linksys products assuming the [...]

]]> By: Andrei http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-613523 Andrei Tue, 16 Oct 2007 01:21:30 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-613523 <p>Cisco should keep the Linksys brand. People are already knowing cisco for enterprise and Linksys for SOHOs. Also, I can't understand why some people say Linksys is shit and should be phased-out. Remember that besides the Linksys logo there is a cisco logo on every Linksys producet. cisco won't ever put its logo on a crappy product. If cisco phases-out the Linksys brand they would most probable kill a series of products and overcharge for the others.</p> Cisco should keep the Linksys brand. People are already knowing cisco for enterprise and Linksys for SOHOs.
Also, I can’t understand why some people say Linksys is shit and should be phased-out. Remember that besides the Linksys logo there is a cisco logo on every Linksys producet. cisco won’t ever put its logo on a crappy product.
If cisco phases-out the Linksys brand they would most probable kill a series of products and overcharge for the others.

]]> By: kurt http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-427517 kurt Wed, 08 Aug 2007 02:33:06 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-427517 <p>keep the brand or merge brand are only 2 solutions. A new brand, new consumer line would solve some problems, if coupled with real engineering design changes.</p> <p>Branding in itself, does nothing to product quality, functionality or address design deficiencies.</p> <p>CSCO has (stockwise) growth problems. rather than divest their emerging BUs and build new companies that can scale stockwise, and bringing real shareholder value.</p> <p>JC insists in an everything CSCO strategy. integrating all products under the CSCO moniker. Many acquisitions have been stultified or underperformed after 'borg-like' integration</p> <p>try something new John.a new brand, for consumers that has a CSCO like quality perception.</p> <p>in terms of interoperability.. we've got a long way to go.. make Telepresence, VoIP, SA, wireless all play seamlessly.</p> keep the brand or merge brand are only 2 solutions. A new brand, new consumer line would solve some problems, if coupled with real engineering design changes.

Branding in itself, does nothing to product quality, functionality or address design deficiencies.

CSCO has (stockwise) growth problems. rather than divest their emerging BUs and build new companies that can scale stockwise, and bringing real shareholder value.

JC insists in an everything CSCO strategy.
integrating all products under the CSCO moniker. Many acquisitions have been stultified or underperformed after ‘borg-like’ integration

try something new John.a new brand, for consumers that has a CSCO like quality perception.

in terms of interoperability.. we’ve got a long way to go.. make Telepresence, VoIP, SA, wireless all play seamlessly.

]]> By: The Gadgets Weblog http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-423620 The Gadgets Weblog Mon, 06 Aug 2007 21:41:58 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-423620 <p><strong>Is Cisco Killing The Linksys Brand?</strong></p> <p>There have been some conflicting messages about whether or not networking giant Cisco, whom purchased Linksys in 2003, was going to kill the Linksys brand name. John Chambers recently reiterated his desire to phase-out the Linksys brand name, whereas C...</p> Is Cisco Killing The Linksys Brand?

There have been some conflicting messages about whether or not networking giant Cisco, whom purchased Linksys in 2003, was going to kill the Linksys brand name. John Chambers recently reiterated his desire to phase-out the Linksys brand name, whereas C…

]]> By: Bizurke http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-422535 Bizurke Mon, 06 Aug 2007 14:23:29 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-422535 <p>Though getting rid of the Linksys name wouldn't affect me as a buyer I think it would really mess things up for the average home consumer. When your average joe thinks of Cisco they think it's large and quite complicated, but when they think of Linksys they think of it as something more on their level.</p> Though getting rid of the Linksys name wouldn’t affect me as a buyer I think it would really mess things up for the average home consumer. When your average joe thinks of Cisco they think it’s large and quite complicated, but when they think of Linksys they think of it as something more on their level.

]]> By: Should Cisco kill the Linksys brand? | Technology Funda http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-413086 Should Cisco kill the Linksys brand? | Technology Funda Fri, 03 Aug 2007 19:01:22 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-413086 <p>[...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]</p> [...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]

]]> By: danny http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-408407 danny Thu, 02 Aug 2007 08:29:39 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-408407 <p>kill it. cisco needs one brand going forward for all personal/consumer devices, and they will most certainly expand in this realm, so take the hit now and move on...</p> kill it. cisco needs one brand going forward for all personal/consumer devices, and they will most certainly expand in this realm, so take the hit now and move on…

]]> By: David Mackey http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-407524 David Mackey Thu, 02 Aug 2007 02:48:30 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-407524 <p>They need to keep it. Cisco's website is already too corporate and techie speak as it is - it would scare consumer and SOHO's away.</p> They need to keep it. Cisco’s website is already too corporate and techie speak as it is - it would scare consumer and SOHO’s away.

]]> By: Should Cisco kill the Linksys brand? http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-406926 Should Cisco kill the Linksys brand? Wed, 01 Aug 2007 21:53:16 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-406926 <p>[...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]</p> [...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]

]]> By: Don Vaillancourt http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-406117 Don Vaillancourt Wed, 01 Aug 2007 17:08:10 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-406117 <p>I strongly agree with Czaries (1st comment) on this. I would never consider Cisco because they are deemed expensive enterprise solution hardware. Until Cisco becomes a consumer brand name I believe Linksys needs to stick around.</p> <p>Plus from a conceptual standpoint, I have two brands to chose from Linksys or Cisco and not Cisco and some other brands.</p> I strongly agree with Czaries (1st comment) on this. I would never consider Cisco because they are deemed expensive enterprise solution hardware. Until Cisco becomes a consumer brand name I believe Linksys needs to stick around.

Plus from a conceptual standpoint, I have two brands to chose from Linksys or Cisco and not Cisco and some other brands.

]]> By: Mike http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405693 Mike Wed, 01 Aug 2007 14:37:09 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405693 <p>KILL IT. LINKSYS PRODUCTS ARE TRASH... MOST OF THEIR CONSUMER ROUTERS SUPPORT 50-100 CONNECTIONS MAX BEFORE THEY CRASH, WHICH IS WAY TOO FEW NOW THAT EVERYONE IS RUNNING BITTORRENT. WOULD MUCH PREFER CHEAP "INDUSTRIAL"-CONSUMER ROUTERS FROM CISCO THAT ATLEAST SUPPORT 300+ CONNECTIONS WITH EASE.</p> KILL IT. LINKSYS PRODUCTS ARE TRASH… MOST OF THEIR CONSUMER ROUTERS SUPPORT 50-100 CONNECTIONS MAX BEFORE THEY CRASH, WHICH IS WAY TOO FEW NOW THAT EVERYONE IS RUNNING BITTORRENT. WOULD MUCH PREFER CHEAP “INDUSTRIAL”-CONSUMER ROUTERS FROM CISCO THAT ATLEAST SUPPORT 300+ CONNECTIONS WITH EASE.

]]> By: Josh Bernoff http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405602 Josh Bernoff Wed, 01 Aug 2007 13:49:12 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405602 <p>Philips faced this issue a while back -- Magnavox was the US brand, they wanted the band to be Philips globally.</p> <p>Result: they started branding things Philips Magnavox to make the connection, then eventually dropped Magnavox on most products.</p> <p>Cisco Linksys routers make sense in this scenario. Then 2 years from now it's just Cisco.</p> Philips faced this issue a while back — Magnavox was the US brand, they wanted the band to be Philips globally.

Result: they started branding things Philips Magnavox to make the connection, then eventually dropped Magnavox on most products.

Cisco Linksys routers make sense in this scenario. Then 2 years from now it’s just Cisco.

]]> By: Guruprasad V http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405246 Guruprasad V Wed, 01 Aug 2007 11:28:04 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-405246 <p>Linksys has its own brand identity. Why spend half a billion dollar to kill a brand.Cisco - Corporate Customers. Linksys -Home Segment. We could clearly see the differentiation.Why not people at Cisco?</p> Linksys has its own brand identity. Why spend half a billion dollar to kill a brand.Cisco - Corporate Customers. Linksys -Home Segment. We could clearly see the differentiation.Why not people at Cisco?

]]> By: Tough interview questions http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-404001 Tough interview questions Wed, 01 Aug 2007 03:50:15 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-404001 <p>I feel that killing the 'Linksys' brandname will be a foolish thing to do.</p> I feel that killing the ‘Linksys’ brandname will be a foolish thing to do.

]]> By: Ahmad Humeid http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-403285 Ahmad Humeid Tue, 31 Jul 2007 23:15:07 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-403285 <p>Linksys is a global brand. I would even say a respected global brand. I think the name should be kept but connected to Cisco, through corporate design or clearer cisco branding presence on linksys products and communication.</p> <p>The current Linksys corporate design looks rather cheap. It needs an upgrade. Getting closer to the Cisco corporate design will serve it well.</p> <p>The question is: if Cisco decide and kill the linksys brand, what will they gain. Will they sell more routers and wireless hubs? Or is this more of an exercise in brand-as-empire.</p> <p>Many home users, who, by now, are aware of the Linksys brand, might not even know who Cisco is (or if they know it, it will be something 'corporate' and distant to them).</p> <p>So.. Keep the Linksys brand, upgrade its look and communication (and innovate on the product design level) and connect it more to Cisco.</p> <p>Another suggestion: specialize the Linksys brand on a certain class(s) of products (like wireless solutions, for example) and move the rest of the Linksys prpducts (the more 'pro' ones) to Cisco.</p> Linksys is a global brand. I would even say a respected global brand. I think the name should be kept but connected to Cisco, through corporate design or clearer cisco branding presence on linksys products and communication.

The current Linksys corporate design looks rather cheap. It needs an upgrade. Getting closer to the Cisco corporate design will serve it well.

The question is: if Cisco decide and kill the linksys brand, what will they gain. Will they sell more routers and wireless hubs? Or is this more of an exercise in brand-as-empire.

Many home users, who, by now, are aware of the Linksys brand, might not even know who Cisco is (or if they know it, it will be something ‘corporate’ and distant to them).

So.. Keep the Linksys brand, upgrade its look and communication (and innovate on the product design level) and connect it more to Cisco.

Another suggestion: specialize the Linksys brand on a certain class(s) of products (like wireless solutions, for example) and move the rest of the Linksys prpducts (the more ‘pro’ ones) to Cisco.

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