Comments on: Should Cisco kill the Linksys brand? http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/ Thu, 20 Jun 2013 01:41:21 +0000 hourly 1 http://wordpress.com/ By: jason http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176653 Tue, 19 May 2009 20:08:17 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176653 AT&T is a completely different beast. Every consumer in America knows who AT&T is. They do telephones. It was already a way stronger brand than cingular was. To consolidate under that banner was a no-brainer. People who used cingular already would understand because their bills would change. Everyone else would see the commercials or would say “Hey look! AT&T has cell phones now. That should be good, right?”

Cisco is relatively unknown to average computer user. They are going to ask, “Where did those blue and green ones go? That’s the one our son told us to get the last time.”

]]> By: POLL: Should Cisco Kill Linksys Brand? - GigaOM http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176652 Wed, 16 Apr 2008 14:40:25 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176652 [...] year, Cisco CEO John Chambers ruffled some feathers when he made similar kill-Linksys noises. (See YouTube Video) The idea is to simplify the product [...]

]]> By: Thoughts on Linksys Rebranding | coryandrews.com http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176651 Wed, 16 Jan 2008 20:57:31 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176651 [...] CEO John Chambers recently alluded to a planned rebranding of their consumer division Linksys, with Linksys products assuming the [...]

]]> By: Andrei http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176650 Tue, 16 Oct 2007 01:21:30 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176650 Cisco should keep the Linksys brand. People are already knowing cisco for enterprise and Linksys for SOHOs.
Also, I can’t understand why some people say Linksys is shit and should be phased-out. Remember that besides the Linksys logo there is a cisco logo on every Linksys producet. cisco won’t ever put its logo on a crappy product.
If cisco phases-out the Linksys brand they would most probable kill a series of products and overcharge for the others.

]]> By: kurt http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176649 Wed, 08 Aug 2007 02:33:06 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176649 keep the brand or merge brand are only 2 solutions. A new brand, new consumer line would solve some problems, if coupled with real engineering design changes.

Branding in itself, does nothing to product quality, functionality or address design deficiencies.

CSCO has (stockwise) growth problems. rather than divest their emerging BUs and build new companies that can scale stockwise, and bringing real shareholder value.

JC insists in an everything CSCO strategy.
integrating all products under the CSCO moniker. Many acquisitions have been stultified or underperformed after ‘borg-like’ integration

try something new John.a new brand, for consumers that has a CSCO like quality perception.

in terms of interoperability.. we’ve got a long way to go.. make Telepresence, VoIP, SA, wireless all play seamlessly.

]]> By: The Gadgets Weblog http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176648 Mon, 06 Aug 2007 21:41:58 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176648 Is Cisco Killing The Linksys Brand?

There have been some conflicting messages about whether or not networking giant Cisco, whom purchased Linksys in 2003, was going to kill the Linksys brand name. John Chambers recently reiterated his desire to phase-out the Linksys brand name, whereas C…

]]> By: Bizurke http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176647 Mon, 06 Aug 2007 14:23:29 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176647 Though getting rid of the Linksys name wouldn’t affect me as a buyer I think it would really mess things up for the average home consumer. When your average joe thinks of Cisco they think it’s large and quite complicated, but when they think of Linksys they think of it as something more on their level.

]]> By: Should Cisco kill the Linksys brand? | Technology Funda http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176646 Fri, 03 Aug 2007 19:01:22 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176646 [...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]

]]> By: danny http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176645 Thu, 02 Aug 2007 08:29:39 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176645 kill it. cisco needs one brand going forward for all personal/consumer devices, and they will most certainly expand in this realm, so take the hit now and move on…

]]> By: David Mackey http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176644 Thu, 02 Aug 2007 02:48:30 +0000 http://gigaom.com/2007/07/31/should-cisco-kill-the-linksys-brand/#comment-176644 They need to keep it. Cisco’s website is already too corporate and techie speak as it is – it would scare consumer and SOHO’s away.

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