Comments on: Should Cisco kill the Linksys brand?

By: jason

jason — Tue, 19 May 2009 20:08:17 +0000

AT&T is a completely different beast. Every consumer in America knows who AT&T is. They do telephones. It was already a way stronger brand than cingular was. To consolidate under that banner was a no-brainer. People who used cingular already would understand because their bills would change. Everyone else would see the commercials or would say “Hey look! AT&T has cell phones now. That should be good, right?”

Cisco is relatively unknown to average computer user. They are going to ask, “Where did those blue and green ones go? That’s the one our son told us to get the last time.”

By: POLL: Should Cisco Kill Linksys Brand? - GigaOM

POLL: Should Cisco Kill Linksys Brand? - GigaOM — Wed, 16 Apr 2008 14:40:25 +0000

[...] year, Cisco CEO John Chambers ruffled some feathers when he made similar kill-Linksys noises. (See YouTube Video) The idea is to simplify the product [...]

By: Thoughts on Linksys Rebranding | coryandrews.com

Thoughts on Linksys Rebranding | coryandrews.com — Wed, 16 Jan 2008 20:57:31 +0000

[...] CEO John Chambers recently alluded to a planned rebranding of their consumer division Linksys, with Linksys products assuming the [...]

By: Andrei

Andrei — Tue, 16 Oct 2007 01:21:30 +0000

Cisco should keep the Linksys brand. People are already knowing cisco for enterprise and Linksys for SOHOs.
Also, I can’t understand why some people say Linksys is shit and should be phased-out. Remember that besides the Linksys logo there is a cisco logo on every Linksys producet. cisco won’t ever put its logo on a crappy product.
If cisco phases-out the Linksys brand they would most probable kill a series of products and overcharge for the others.

By: kurt

kurt — Wed, 08 Aug 2007 02:33:06 +0000

keep the brand or merge brand are only 2 solutions. A new brand, new consumer line would solve some problems, if coupled with real engineering design changes.

Branding in itself, does nothing to product quality, functionality or address design deficiencies.

CSCO has (stockwise) growth problems. rather than divest their emerging BUs and build new companies that can scale stockwise, and bringing real shareholder value.

JC insists in an everything CSCO strategy. integrating all products under the CSCO moniker. Many acquisitions have been stultified or underperformed after 'borg-like' integration

try something new John.a new brand, for consumers that has a CSCO like quality perception.

in terms of interoperability.. we've got a long way to go.. make Telepresence, VoIP, SA, wireless all play seamlessly.

By: The Gadgets Weblog

The Gadgets Weblog — Mon, 06 Aug 2007 21:41:58 +0000

Is Cisco Killing The Linksys Brand?

There have been some conflicting messages about whether or not networking giant Cisco, whom purchased Linksys in 2003, was going to kill the Linksys brand name. John Chambers recently reiterated his desire to phase-out the Linksys brand name, whereas C...

By: Bizurke

Bizurke — Mon, 06 Aug 2007 14:23:29 +0000

Though getting rid of the Linksys name wouldn't affect me as a buyer I think it would really mess things up for the average home consumer. When your average joe thinks of Cisco they think it's large and quite complicated, but when they think of Linksys they think of it as something more on their level.

By: Should Cisco kill the Linksys brand? | Technology Funda

Should Cisco kill the Linksys brand? | Technology Funda — Fri, 03 Aug 2007 19:01:22 +0000

[...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]

By: danny

danny — Thu, 02 Aug 2007 08:29:39 +0000

kill it. cisco needs one brand going forward for all personal/consumer devices, and they will most certainly expand in this realm, so take the hit now and move on...

By: David Mackey

David Mackey — Thu, 02 Aug 2007 02:48:30 +0000

They need to keep it. Cisco's website is already too corporate and techie speak as it is - it would scare consumer and SOHO's away.

By: Should Cisco kill the Linksys brand?

Should Cisco kill the Linksys brand? — Wed, 01 Aug 2007 21:53:16 +0000

[...] are some details from the post on GigaOM: Cisco Systems, apparently is facing a dilemma: whether to lose to the Linksys brand name or not? [...]

By: Don Vaillancourt

Don Vaillancourt — Wed, 01 Aug 2007 17:08:10 +0000

I strongly agree with Czaries (1st comment) on this. I would never consider Cisco because they are deemed expensive enterprise solution hardware. Until Cisco becomes a consumer brand name I believe Linksys needs to stick around.

Plus from a conceptual standpoint, I have two brands to chose from Linksys or Cisco and not Cisco and some other brands.

By: Mike

Mike — Wed, 01 Aug 2007 14:37:09 +0000

KILL IT. LINKSYS PRODUCTS ARE TRASH... MOST OF THEIR CONSUMER ROUTERS SUPPORT 50-100 CONNECTIONS MAX BEFORE THEY CRASH, WHICH IS WAY TOO FEW NOW THAT EVERYONE IS RUNNING BITTORRENT. WOULD MUCH PREFER CHEAP "INDUSTRIAL"-CONSUMER ROUTERS FROM CISCO THAT ATLEAST SUPPORT 300+ CONNECTIONS WITH EASE.

By: Josh Bernoff

Josh Bernoff — Wed, 01 Aug 2007 13:49:12 +0000

Philips faced this issue a while back -- Magnavox was the US brand, they wanted the band to be Philips globally.

Result: they started branding things Philips Magnavox to make the connection, then eventually dropped Magnavox on most products.

Cisco Linksys routers make sense in this scenario. Then 2 years from now it's just Cisco.

By: Guruprasad V

Guruprasad V — Wed, 01 Aug 2007 11:28:04 +0000

Linksys has its own brand identity. Why spend half a billion dollar to kill a brand.Cisco - Corporate Customers. Linksys -Home Segment. We could clearly see the differentiation.Why not people at Cisco?

By: Tough interview questions

Tough interview questions — Wed, 01 Aug 2007 03:50:15 +0000

I feel that killing the 'Linksys' brandname will be a foolish thing to do.