Google is experimenting with Behavioral AdWords
Update: Just posted this on NewTeeVee: Online ads, work in progress.
In an attempt to bring more relevance (and extract higher performance) to its AdWords advertising platform, Google is experimenting with a new kind of behavioral targeting technology, Susan Wojcicki, Google’s VP of Product Management (for all advertising-related efforts) said in a roundtable discussion with reporters earlier today.
For instance, if you open your browser and search for Italian Hotels, and followed that with keyword search for weather, the results will show “Italian Weather related” advertisements next to them. Wojcicki said that no user information is stored by Google, and this is on-the-fly ads that are displayed. Close the window (or the search session), and the relevance goes away, she said.
Wojcicki explained that these ads results are tied to a searcher’s intent at that moment, as shown by various search keywords. These are some of the efforts being undertaken by Google to improve and enhance its core business: advertising.
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Hmmm…nice idea…Behavioral AdWords…could Demographic AdWords (aka KeyTraits: Patent app 11/250,908) be far behind?
Sounds good. A little personalization of search results can’t hurt.
Three cheers for anything that takes advertisements from the shotgun approach down to the sniper level.
Ads aren’t going anywhere, so we might as well embrace anything that improves their value to us.
Ten years from now, ads will be so customized (including those associated with whatever means we are using to watch TV programming at the time) that we’ll view them as pleasant conveniences rather than interruptions.
This will be the next big thing in online Advertising: It’s all about Predictions and Behavioral Targeting. There is a company in Germany who is already using the term “predictive targeting” named nugg.ad by the way
let’s hope for the best, more power to Google, especially to their marketing department.
Interesting idea but my “intent at the moment” is all over the place so I search for one thing then I search for something else and generally neither are related. I don’t click on the ads anyway so what do I care.
Sounds good but it could turn out like bad voice reco software if it doesn’t make the right logical connection. I’m sure the fine folks at Google are way ahead of that though.
Sounds okay. Not as impressive as I expected.
The behavioral AdWords is probably a good idea. It would be interesting to experiment with this as far as neuromarketing is concerned…then the AdWords could really be refined.
Dr. de Jarnette
Google is god of Internet, They can do anything But This idea is really very good.