Comments on: TACODA, AOL’s Buzzword Buyout http://gigaom.com/2007/07/24/tacoda-aol/ Tracking the Internet Evolution Sun, 07 Sep 2008 04:22:36 +0000 http://wordpress.org/?v=MU hourly 1 By: Will Privacy Concerns Take the Boom out of Online Ads? | K E K U [alpha] http://gigaom.com/2007/07/24/tacoda-aol/#comment-641931 Will Privacy Concerns Take the Boom out of Online Ads? | K E K U [alpha] Thu, 01 Nov 2007 21:20:03 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-641931 <p>[...] the FTC Townhall. Other advertising industry executives such as Dave Morgan, chairman of Tacoda, a company owned by AOL dismisses their concerns and says this is an “advocate looking for a cause.” (What’s ironic, [...]</p> [...] the FTC Townhall. Other advertising industry executives such as Dave Morgan, chairman of Tacoda, a company owned by AOL dismisses their concerns and says this is an “advocate looking for a cause.” (What’s ironic, [...]

]]> By: Ahmed Pradavotvitz http://gigaom.com/2007/07/24/tacoda-aol/#comment-641469 Ahmed Pradavotvitz Thu, 01 Nov 2007 16:18:25 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-641469 <p>We have used TACODA for a number of years as backfill and have had extremely good success and, our eCPM has been far greater than what we typically yield with the traditional ad networks. I have seen nothing but quality ads from some of the top brand advertisers in the USA. We currently have TACODA configured in the number 2 position and if they cannot serve an ad, they then pass the request to one of our other remnant providers. Of the many third party networks out there, TACODA is definitely in a league of their own - setting the standard for behavioral targeting and surpassing any of the other networks we have worked with.</p> We have used TACODA for a number of years as backfill and have had extremely good success and, our eCPM has been far greater than what we typically yield with the traditional ad networks. I have seen nothing but quality ads from some of the top brand advertisers in the USA. We currently have TACODA configured in the number 2 position and if they cannot serve an ad, they then pass the request to one of our other remnant providers. Of the many third party networks out there, TACODA is definitely in a league of their own - setting the standard for behavioral targeting and surpassing any of the other networks we have worked with.

]]> By: Will Privacy Concerns Take The Boom out of Online Ads? « GigaOM http://gigaom.com/2007/07/24/tacoda-aol/#comment-641161 Will Privacy Concerns Take The Boom out of Online Ads? « GigaOM Thu, 01 Nov 2007 14:05:36 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-641161 <p>[...] the FTC Townhall. Other advertising industry executives such as Dave Morgan, chairman of Tacoda, a company owned by AOL dismisses their concerns and says this is an “advocate looking for a cause.” [...]</p> [...] the FTC Townhall. Other advertising industry executives such as Dave Morgan, chairman of Tacoda, a company owned by AOL dismisses their concerns and says this is an “advocate looking for a cause.” [...]

]]> By: Henrik Torstensson http://gigaom.com/2007/07/24/tacoda-aol/#comment-383491 Henrik Torstensson Wed, 25 Jul 2007 22:09:35 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-383491 <p>Most ad networks (who sell non-premium ad space) seem to work better for sites with a mainstream audience as opposed to niche tech blogs. Likely because their pool of ad clients usually seek mainstream audiences. It will be interesting to see what combining Ad.com and Tacoda can do for AOL. If they can bring in additional advertisers, probably quite a bit.</p> Most ad networks (who sell non-premium ad space) seem to work better for sites with a mainstream audience as opposed to niche tech blogs. Likely because their pool of ad clients usually seek mainstream audiences. It will be interesting to see what combining Ad.com and Tacoda can do for AOL. If they can bring in additional advertisers, probably quite a bit.

]]> By: David Mackey http://gigaom.com/2007/07/24/tacoda-aol/#comment-380711 David Mackey Wed, 25 Jul 2007 02:38:35 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-380711 <p>Never even heard of Tacoda.</p> Never even heard of Tacoda.

]]> By: WebMetricsGuru http://gigaom.com/2007/07/24/tacoda-aol/#comment-380135 WebMetricsGuru Tue, 24 Jul 2007 22:54:21 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-380135 <p><strong>AOL Buys Tacoda Behavioral Targeting Network</strong></p> <p>Whaa..... AOL Buys Tacoda Behavioral Targeting Network took be by surprise today!  Not that it should surprise me that AOL would buy a Behavioral Targeting Network, as reported by Conversionrater, but that it would buy something similar to wh...</p> AOL Buys Tacoda Behavioral Targeting Network

Whaa….. AOL Buys Tacoda Behavioral Targeting Network took be by surprise today!  Not that it should surprise me that AOL would buy a Behavioral Targeting Network, as reported by Conversionrater, but that it would buy something similar to wh…

]]> By: Om Malik http://gigaom.com/2007/07/24/tacoda-aol/#comment-379712 Om Malik Tue, 24 Jul 2007 20:21:35 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-379712 <p>Good point Adam, though it was a disaster in our case. Oh well, thanks for sharing you experience.</p> Good point Adam, though it was a disaster in our case. Oh well, thanks for sharing you experience.

]]> By: Adam Ostrow http://gigaom.com/2007/07/24/tacoda-aol/#comment-379364 Adam Ostrow Tue, 24 Jul 2007 18:06:43 +0000 http://gigaom.com/2007/07/24/tacoda-aol/#comment-379364 <p>I've had a similar experience with the "second tier" ad networks. Who knows if their technology actually does what it says (in Tacoda's case, tracking your browsing habits and serving relevant ads), but my view is that they probably don't attract enough ad buyers buying enough inventory to serve the best suited ads most of the time.</p> I’ve had a similar experience with the “second tier” ad networks. Who knows if their technology actually does what it says (in Tacoda’s case, tracking your browsing habits and serving relevant ads), but my view is that they probably don’t attract enough ad buyers buying enough inventory to serve the best suited ads most of the time.

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