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Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you haven’t gotten drawn in by the hype, it may surprise you to learn that many people have already found Facebook to be an essential addition to their web […]

Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you haven’t gotten drawn in by the hype, it may surprise you to learn that many people have already found Facebook to be an essential addition to their web working toolbox. Why? Because the Facebook social networking experience can be precisely what you want to make of it. Think of Facebook as a professional tool, and that’s what it is. It doesn’t matter how millions of high school and college students are using Facebook to get out of doing homework. You can make it into whatever you want, even your own personal media broadcasting channel.

Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship.

Note: you may need to have an existing Facebook profile to follow some of these links.

Think of it like personalizing your desk. You can’t help it. When you walk by someone’s desk, your eye is drawn to the pictures and the way they have personalized and organized their space. You pick up on clues to their lives without realizing it. Mary is a Mom whose desk is filled with pictures of two young children, and there are “To Mommy” pictures pinned to the side of her cubicle. You know what her weekends are probably like. John is still dating his high school sweetheart. He likes to scuba dive and he got some great shots of his last trip to Bonaire. You can see the paperback that Bill is reading on the corner of his desk. “Hey, I’ve been meaning to read that. Can I borrow it when you’re done?” Sally has a collection of labels from her favorite wine bottles. You know what to get her for her birthday.

Only display on your profile what you’d put on your desk. Just because Steve owns a picture his buddy took of him getting sick after an all-night party doesn’t mean he’s going to frame it and put it out for his co-workers to admire. Don’t add anything to your profile that you wouldn’t display for your supervisors, co-workers and clients to see as they’re walking by your work environment.

Look for old co-workers and current connections. I found more contacts on Facebook this way than I did on LinkedIn. Former colleagues have “Googled” me, and after a few emails to catch up we don’t communicate again. By adding these people to Facebook, I feel more connected to them without having to actively maintain a conversation via email. Look for business opportunities out of shared interests.

Add friends selectively. Contrary to popular belief, Facebook isn’t about “collecting” friends. There’s no reward for quantity, and you can have a rich experience on the platform with only a handful of connections. The quality of your Facebook experience will be based on the quality of the people in your network. Create a limited profile for those people that you are on the fence about whether to include. By default your limited profile contains everything in your full profile, so take the time to edit it down.

Add apps selectively. Right now, there are over 2000 apps you can add to your Facebook profile. The temptation may be to try them all. Don’t. Just because you can add Love Quotes to your profile, it doesn’t mean you should if you want Facebook to be a professional tool for you. Pick apps that won’t waste your time when you visit your Facebook home page, so avoid those that involve playing games. Read/Write Web offers a selection of top apps for work. Read the app description carefully and know exactly what you’re getting, and what the privacy settings are before you go. It helps to see how your contacts are using the app first. But never fear, worst comes to worst you can remove an app as easily as you added it.

Think of your apps in two ways…what do you want to see (that will appear on your Facebook home page) and what do I want the world to see (that will appear on your profile)? You might consider adding an app that you don’t display on your profile at all, but it uses the collective wisdom and usage patterns of your network to provide you with valuable information. Or, if you visit your Facebook home page often it can help keep you organized having nothing to do with your friends’ actions.

Edit your news feed preferences. You don’t necessarily have to know the moment someone adds a new picture, but you may want to know when they’ve made a new connection you may have in common. Click the “preferences” button on your Facebook home page and use the sliders to give preference to the type of information you want. The more you fine-tune this information, the less time you’ll waste sifting through useless updates.

Edit your profile and security settings. Give careful consideration to exactly who sees your profile and when. Don’t take the default settings which tend to expose more information than you may be comfortable. Take the time to go through each link in the Privacy area and make necessary adjustments. Maybe you don’t want people who are casually searching to know who your friends are or “poke” you. Maybe you don’t want a public profile (accessible to people who are not on Facebook). Facebook can come back to bite you as Miss New Jersey learned. This is especially true if your primary network is geography-based. It’s one thing to share your full profile with everyone who went to the same college or high school you did, it’s another to share your profile with everyone in the New York City metropolitan area.

Incorporate the tools you’re already using into your profile. Web workers like playing with all the latest toys. Do you blog? Do you Twitter, Pownce or Jaiku? Do you read feeds? There are Facebook apps available for all these services. If you have already use these tools professionally, why not add them to your Facebook profile? After you add the respective app, you simply do what you were already doing and let the app do the work. You can see the Twitter updates from your Facebook contacts without necessarily following their updates in Twitter itself. If your blog is on WordPress.com, you can add the WordPress app and your posts will automatically be pushed to your Facebook profile, along with recent comments. If you don’t host your blog with WordPress.com, you can easily use the built-in Notes application to post your blog feed as you publish. It will let your contacts know through your mini-feed when you’ve posted a new entry. Since your friends can edit their news feeds as easilly as you can, they can control how much of your life they really want to see.

The Google Reader Shared Items app publishes to your profile those items you’ve shared in Google Reader, as the name implies. Do you think your contacts would like to read that interesting post? Don’t disturb them by emailing them, click the “Share” button in Google Reader and now it’s right there on your profile with minimal added effort on your part. The “Top Shared” panel takes a del.icio.us/popular approach to showing the most shared posts across everyone who has installed the app.

Join Groups related to your business interests. Many groups on Facebook are nonsense, but there are quite a few that can provide useful information and professional connections. Don’t miss the already existing groups for our parent site, GigaOm and sister site NewTeeVee. Each group can feature a Wall (like a guestbook…a continuous scroll of messages) and threaded discussion lists. Rather than trying to search for groups, watch the groups that your friends are joining, as often you will find them of interest for yourself. After all, they’re in your contact list because you have something in common, right? You might even think about using Facebook to virally address a business cause, as some are doing in their effort to save Business 2.0 magazine from going under. I only wish there was a way to see updated discussion threads on one screen rather than clicking group to group.

Limit time wasted on Facebook. Facebook can suck you in easily. Remember, you have work to do. You won’t help your career if you fall behind on projects because you were too busy playing in iLike. If you find that you’re spending too much time reading Facebook message boards or reading about your friends’ favorite book selections then set limits for yourself. Facebook is a black hole. In order to get the most of Facebook, you have to be on the platform. Consider the Facebook toolbar for Firefox which will notify when you have a reason to go check the home page. You can also work with Facebook from your mobile phone, so think about babysitting your profile while you’re waiting in line or otherwise bored and not being productive anyway.

Be philanthropic. And look good to your friends while doing it. Can Facebook change the world? Probably not. But you can do your part and show it off. You can add the Causes app to specifically benefit nonprofit organizations. You can join groups that stand for actions you believe in. Use your Facebook profile to show the best side of you to your contacts, and if the environment or a cause benefits from your actions then all the better.

Ask Questions. Tap into collective intelligence with the My Questions app. Don’t know the best resource for a particular problem? Maybe your network can provide some insight. Many of us have used our blogs for this very purpose. Asking your question on Facebook instead filters out the general public, and doesn’t leave a trail for Google to follow.

Look for events. It’s not all concerts. There’s some opportunity for good, face-to-face business networking if you’re open to it. If you are already use the Upcoming.org site to find and track conferences and other events you can add that information to your profile. Or you can use Facebook’s built-in events application to see what conferences and events your connections may be attending. Last week I attended a wonderful NTEN (Nonprofit Technology Network) webinar that I only knew about thanks to Facebook.

Are you using Facebook as part of your work day? Tell us about it in the comments.

  1. I really don’t know how many social networks we all need like this. Professionally I use LinkedIn because it is more relevant to my line of work. Facebook is a nice application, but i think for a more social setting than professionally because there are other/better avenues. Nice article though!

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    1. Yes. You are one hundred percent correct.

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  2. I can’t take Facebook seriously as a work app. I don’t add business contacts to Facebook because I just don’t think it’s an appropriate forum to do work. There is too much to distract people on Facebook.

    My biggest problem with using Facebook as a job seeker is that there are pictures of people everywhere. On networks like LinkedIn, there are no pictures which means that people looking at your profile can’t develop a race based bias when evaluating your profile for job placement. Obviously this is less of a concern when you are working with people who already know you, but the job seeking process is not all that Facebook friendly. Personally I keep work and fun separated. I don’t add business contacts to Facebook.

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    1. I know this is an old post… but the fact that you would develop a race based bias is your own problem. It’s thinking like that… by people like you.. that has us in this economic funk. Can’t say light skinned… but we can say white. I hope your company a has failed, but most likely you’re one of the ones that’s been awarded a bailout of some sort.
      But get ready.. this year will finish differently.

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      1. Really? Opinions are what caused the econony to fall? I mean forget all the million of actions, greed, corruption, and causes that have weakened our economy. Lets blame it on mere “opinions”.

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    2. Christopher Anderton Monday, January 10, 2011

      Oh, that’s so U.S.

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  3. [...] Everyday I see numerous new posts about Facebook. How to get started | why you should use it | everyone is using it | you aren’t using it? | its the *insert word here* killer | etc. But rarely have I seen anything about how a professional can use Facebook and actually get something good out of it. Well Web Worker Daily has a good post with 12 ways: [...]

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  4. The reason to prefer Facebook over Linkedin is exactly that: I get a picture and better information on a person. This is why Xing is my primary tool: Full information as far as the contact has cleared them for me (goes down to nearly every field), downloadble for me. And a picture.

    You may be used to not have a picture in Linked in, I am used to having one. And seriously – if you are really developing a “race bias” due to a profile picture you are kidding yourself. Assuming that you do interviews for a job in person, latest then will you start “developping” such a thing.

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  5. Superb post. Thanks. I will refer you on my blog.

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  6. [...] Everyday I see numerous new posts about Facebook. How to get started | why you should use it | everyone is using it | you aren’t using it? | its the *insert word here* killer | etc. But rarely have I seen anything about how a professional can use Facebook and actually get something good out of it. Well Web Worker Daily has a good post with 12 ways: [...]

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  7. I have been finding a lot of good business conversations popping up on Facebook. Jeremiah Owyang (who occassionally pops in here at WWD) has started quite a few interesting business groups, and has got me talking to people I might not have met otherwise. Since our web business is geographically isolated from the hustle and bustle of the Valley, I particularly appreciate being able to network with people in this way.

    I’ll have to look for GigaOm over there the next time I log in!

    Thanks for the thought-provoking article, Judi!

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  8. [...] Judi Sohn assures it “doesn’t matter how millions of high school and college students ar… while giving an old college try at how Facebook means business. [...]

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  9. [...] 12 Ways to use Facebook Professionally: While I’ve been a member of Facebook since it started, I just recently started using and updating my profile more frequently. There are many more features than I need or want on it, and I don’t have a lot of time to dig around to figure out what I should and shouldn’t use. This post from Web Worker Daily goes into detail about how you can use your Facebook profile for more meaningful connections and minimize the wasted time on silly apps that suck you into the site. [...]

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  10. Great article – we launched apprate.com last week to try to help people sort the useful apps from the chaff. Check it out and sort by category for productive stuff…

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  11. Knowledgebook is a wicked facebook app http://www.facebook.com/apps/application.php?id=2363594100 which i have found really useful…basically allows you to find people who have knowledge of what you’re looking for and vice versa. Think their tag line says it all really “Someone needs your knowledge, someone has knowledge you need.” Slick little thing it is.

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  12. This is a great article and I agree with the recommendations put out here. I recently started using Facebook as a “tool” only because of the new WordPress app, but it is still difficult for me to get integrated into the professional circle since I only work for a small company. Perhaps I haven’t put enough time in searching for others in my line of work just yet. For those like me who haven’t hit the big-time yet, it will be interesting to see if things change for them in terms of networking and applicability to their professional life after avoiding the Facebook hype for so long. I’m testing that out myself.

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  13. [...] 12 Ways to Use Facebook Professionally [image]Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you […] [...]

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  14. I have a facebook account and just don’t know about it yet. I am still experimenting with it. I am in real estate and have not used it to its fullest I guess.

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  15. sweet article :)

    i did a related piece on Facebook privacy settings that shows some additional details here, along with my attempts to translate Facebook legalese & terms of use:
    Facebook Knows What You Did Last Summer
    http://500hats.typepad.com/500blogs/2007/07/facebook-knows-.html

    also, you can dial up/down the news feed articles for up to 40 friends of interest, if you want to know more/less about who your ex-girlfriend or roommate is hooking up with. not that i would know or anything…

    - dave mcclure

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  16. It would be great if the day job let me use it too! But, yes, it’s great for everything else I’m doing outside the full-time contract work!

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  17. 12 Ways to Use Facebook Professionally

    This story has been submitted to Stirrdup. Your support can help it become hot.

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  18. Hey, not a bad article. The privacy settings are definitely something everyone should go through!

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  19. I use facebook all the time. its become part of my life. although I am not addicted.

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  20. [...] read more | digg story [...]

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  21. I agree that Facebook is revolutionary, but there has to be some sort of separation of your private life from your career life.

    To me (and the “millions of high school and college students”) Facebook is a network ‘away’ from work, where I can connect with high school friends, University friends and work friends who I know will see past the photos of my latest holiday to Bali and be myself, not the “airbrushed” corporate me.

    There has to be some line drawn between the two, and there are many other networks which are made for the purpose you describe here.

    Do you think you may have had more Facebook friends than LinkedIn because you have more real life friends to connect with than business network ‘friends’? Why not encourage your business contacts to join LinkedIn?

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  22. [...] 12 Ways to Use Facebook Professionally : Web Worker Daily Think of Facebook as a professional tool. It doesn’t matter how millions of high school and college students are using Facebook to get out of doing homework. You can make it into whatever you want, even your own personal media broadcasting channel. (tags: productivity marketing community web2.0) [...]

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  23. [...] reading this piece at WebWorkerDaily on 12 ways to use Facebook professionally which provided a link to the Top 10 Work-related Facebook Applications got me reconsidering [...]

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  24. If you are blogger, it helps to import your blog posts into your notes. Keep those who don’t visit your blog often in the loop.

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  25. [...] 12 ways to use Facebook professionally Jump to Comments Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. If you haven’t gotten drawn in by the hype, it may surprise you to learn that many people have already found Facebook to be an essential addition to their web working toolbox. Why? Because the Facebook social networking experience can be precisely what you want to make of it. […] [...]

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  26. I think people seem to be missing is the fact that for many of us who *didn’t* join Facebook when they were in high school or college (when I was in high school the Radio Shack TRS 80 was hot technology) Facebook is a fresh slate. And this post illustrates that *if you choose* you can use it to professional advantage.

    The reality is that while there is a separation between work and social *time* there is a thin line between work and social connections. This is especially true as you get older and you’ve spent more of your life out of school than you did in. In real life, my best friends are the people I work with, and I’ve discussed what I do at work with my purely-social connections from time to time.

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  27. nice article

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  28. I am promoting gothamgazette.com, a New York News and policy website. We are in need of readers/website traffic, and I figure one one to resolve this problem, is to make political science and journalism majors aware that we are out there. Some have responded with excitement, so I have hope that we can earn more youthful readership through facebook, since it seems every undergrad is using it.
    Gotham Gazette

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  29. [...] an interesting entry from WebWorkers. I haven’t read it [...]

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  30. damn good post. I have a printing/graphic design business and I think now I’ll actually apply these tips to my ‘online approach’ to marketing. thanks!

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  31. [...] look at 12 ways Facebook can benefit you, especially those of you working out of your home offices. Continue Reading. Share This | Sphere | Print | Topic: Shorts [...]

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  32. Good info. It’s always important to look at things from a different perspective and your blog does just that. I’m not sure it’ll work for everyone, but it definitely worth considering.

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  33. Like what you have here – a nice summary. I’ve started to promote stuff I’m passionate about (causes) and this links in with my professional work, so I’d realised I ought to link into my blog.

    My blog’s been out of date but in a way this connection opportunity will help to boost my use of both tools.

    But here’s another one, which I’m sure you’ve used too – - – YouTube. There, I said it.

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  34. [...] Pour les anglophones : l’article le plus populaire cette semaine est “comment utiliser Facebook dans le monde professionnel“. [...]

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  35. A great article, especially as I’m fairly new to Facebook. I actually like the fact that I can view both social and business contacts in Facebook – it saves me a lot of time and is a great way of learning more about people.

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  36. I’ve read the hype about Facebook. I checked it out, and found it has not been adopted enough to be useful. Specifically:

    My Silicon-Valley based High School class has fewer than a dozen members or about 2%.

    My California State University class also has a low rate of participation, and since the class is so diverse, we really have little in common to connect on.

    Geographic based groups also proved to be of little value to me. The nearest extant city-based group is actually in the next county.

    A corporation where I am presently working has 10,000 members in it’s group, but that is about 1.5% of the total and there are no members in the same State where I am.

    My conclusion is that despite the hype, Facebook is for 1%’rs.

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  37. Facebook sounds like a neat application.
    I already have a good network at orkut, I would move to facebook if my friends moved. The inertia to stick with the current application is pretty high. Also with people I have discussed this with.

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  38. Some excellent ideas. Unfortunately I dont have much of a business brain!

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  39. Facebook is a wonderful tool for everyone; I particularly love the easiness of keeping in touch with my high school friends and the new people I meet that I might need to speak to.

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  40. [...] Dwanaście sposobów na wykorzystanie Facebooka do celów zawodowych. [...]

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  41. [...] 12 Ways to Use Facebook Professionally – Web Worker Daily [...]

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  42. [...] Web Worker Daily » 12 Ways to Use Facebook Professionally « Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship. (tags: facebook social+networks productivity) [...]

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  43. Hi guys,

    I have two older posts on the same subject you might like that focus on the privacy aspect.

    How to use Facebook without losing your job over it (featured on LifeHacker)
    How to configure Facebook applications

    They cover the privacy settings a bit more indepth and might be of interest to people who found this post interesting.

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  44. Full ConnectU vs. Facebook filing is available here: http://news.findlaw.com/hdocs/docs/facebook/facebook_cmp.pdf

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  45. thank you to assist me know about facebook and look to know more

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  46. [...] This is a pretty interesting read.  Similar how to use LinkedIn for the same purpose. [...]

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  47. Nice take :)

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  48. [...] Here is a Facebook post that fairly well jibes with my experiences. A.Connector Group continues to grow steadily, and most importantly- people willing to engage in comment/conversation. Personally I’m loving the video app and teh GoogleReader shared app. [...]

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  49. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « Article to show how facebook can be used in a professional way (i.e. not home use). (tags: articles facebook howto social web2.0 Work) [...]

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  50. I use Facebook all the time. 50% of my business is from Facebook itself. 75% of my hits are also from Facebook -

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  51. [...] Daily . לעתים קרובות התכנים שם נקראים לי מאולצים, כמו הפוסט הזה שמתאמץ להקריץ דרכים להשתמש בפייסבוק כמכשיר עסקי [...]

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  52. I recently moved from the hi-tech startup scene to personal ventures and blogging after I sold my last company. For now, I work from home, try new technologies, research, and am getting plugged back in to the level I was in the 90′s.

    In doing so I am being introduced to the publishing side of blogging, social networking, micro-blogging, and all the other Web 2.0 community things out there. It’s an interesting phenomenon.

    I have a hard time with Facebook as a professional platform, and i think the reason is that not a whole lot of people use it as such. LinkedIn still works better for me for keeping in touch because outside of email, online is not an effective communication tool for me.

    While I’ll continue to use it, I have found little success with it so far and I’m having trouble seeing how it will get better. Maybe it’s because I don’t know enough people that are the Silicon Valley type? Even though my career is in technology and startups.

    My verdict, it’s a weak tool and the time and effort spent on keeping it updated and working doesn’t pay off. Put yourself out there to search and be searchable, but that phone call or email means so much more.

    – Alex
    Software, Technology, and Startups Blog

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  53. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « (tags: productivity) [...]

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  54. A very good Application but when are they goin to stop, personally I stick to Facebook and cannot stand invitations to some other rubbish Networking site that I have never hear of. If we are/were friends/colleagues you will catch me on Facebook Im not going to register on all the others.

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  55. Valid tips for using facebook ! But finaly I am getting a bit tired of all the different social networks. It is just too many different places where i would need to manage my relations to friends and colleagues. I have made the experience that people once used to one of those networks do not really bother to switch any more (if they are really using the network).

    What we all need is a sort of “Social Relationship Protocol” that enables synchronization, export, import and transport of our social relationships. This would allow us to switch the social networks and applications without loosing our relations. What should be supported is:
    - Mechanism to establish certain levels of relations (one way request, two way confirmation etc.)
    - Transporting and synchronizing your relations with contacts
    - Different levels of trust and privacy profiles/groups
    - Transport contact changes for certain level of contacts
    - Support and implementations of this protocol in: social networks, email servers, messaging application etc.

    Anybody ready to specify and force the social apps to implement ;-) ?

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  56. I found the topic very interesting. I actually have a corresponding article relating to this topic of being professional with social networking.

    http://asupremenewyorkthing.com/2007/07/25/are-social-networking-sites-a-must-for-a-professional/

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  57. I think the reasons you’ve given might apply to a very small number of companies who are very young (for example, a silicon valley start-up where the oldest person is the 28-year-old CEO). But for traditional businesses which make up the over-whelming majority, a social networking site just doesn’t have any professional use.

    For one, most companies block social networking sites like facebook, myspace, etc. so employees couldn’t get to it even if they wanted to. Aside from that, it was simply not designed as a professional platform. Even if I had a very professional looking profile with business information and nothing from my personal life, others would have to sort through the throng of profiles that are primarily not professional.

    I wouldn’t want a professional contact searching for me knowing they’d have to sort through 15 drunk frat profiles, 13 club whore profiles and who knows what else before getting to me. Using something like LinkedIn that was designed for the professional world is much more.. well, professional.

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  58. Tnwake, All good points. However, while “traditional” businesses may be in the majority overall, those that work for them are not in the majority on this site. I don’t think Facebook is an all-or-nothing network. I also use LinkedIn, email and many other ways to connect and communicate with colleagues while I sit here in my home office, given that face-to-face networking is not as easy an option for me as it would be in other settings.

    I don’t know about anyone else, but when I search for someone on Facebook I have absolutely no idea whether they’re drunk, a “club whore” or anything else (unless their picture gives something away). When I scroll through the networks of the people in my network, or people who belong to the same groups that I do, I tend to see people who appear to be around my age with similar backgrounds. YMMV.

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  59. I think this would be a great app to add to the professional list: http://apps.facebook.com/my-resume

    The Resume app is essentially LinkedIn on Facebook. You upload your resume, and friends can write recommendations for you. There’s a one-click sync-up with your LinkedIn profile – you can mirror your LinkedIn profile and recommendations right into your Facebook resume.

    Kinda like a LinkedIn-Facebook mashup…

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  60. [...] professional staff are beginning to use Facebook in a productive way. Reinforcing this view is an interesting post by Judi Sohn of Web Worker Daily. entitled ‘12 Ways to Use Facebook [...]

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  61. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « – Let?s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship. [...]

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  62. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « (tags: facebook billet) [...]

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  63. [...] 12 Ways to Use Facebook Professionally [...]

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  64. [...] its been a few days since I have signed up for Facebook. So far so good, but this article comes along and has given me a whole new set of things to try. One thing I have learned in these 3 [...]

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  65. [...] Worker Daily provides 12 Ways to Use Facebook Professionally.  This article focuses on web workers, and in particular those that work from home.  After [...]

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  66. [...] reading an interesting post the other day about how to use Facebook professionally, I thought I would have a little fun an put a twist on the professional aspect of Facebook. Given [...]

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  67. [...] facebook is more than just social networking. Webworker daily presents 12 ways of using facebook [...]

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  68. Great article as I am relatively new to Facebook. Have tried marketing with Myspace and had success, but they have recent developments with bulletins, links and hacking that makes it seem it’s going downhill..

    Facebook from what I have read and seen is constantly gaining popularity due to Myspace’s restriction. Squidoo is another one which may take off. It would be remiss for anyone trying to market to particular niches or audiences to not give new social networks a try.

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  69. [...] [FACEBOOK] 12 Ways to Use Facebook Professionally (webworkerdaily.com, 400 saves, 68 inbound links, 845 diggs) [...]

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  70. Great…there goes all the fun that once was part of Facebook. But don’t worry…it won’t be around much longer, at least not in the same relevant way. On to something else!

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  71. [...] is. It doesn’t matter how millions of high school and college students are using Facebook…http://webworkerdaily.com/2007/07/24/12-ways-to-use-facebook-professionally/ -82K – Jul 29, [...]

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  72. This is a very good article, and I wish more people knew about using facebook professionally. Personally, I don’t use facebook for my professional endeavors; I feel that it takes too much time to set it up for that purpose (as many other people have expressed it). And the other problem is that it is hard to control what other people post about you. For example, you make a very good job creating a professional profile, but then, a friend from the summer of ’02 go posts a picture of you having a ‘good time’. Your professional profile is lost!

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  73. The main problem I have with Facebook is that I can’t register. Because my primary email address starts with ‘mail@’, Facebook’s registration engine rejects it. I know that’s the reason, because I emailed them and they told me. How bizarre is that? As far as I can see it yields no benefit to them, and has certainly lost them a potential member. I’m not going to set up a new POP3 account just to see what the Facebook hype is all about.

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  74. [...] 12 Ways to Use Facebook Professionally (hint: cowboycaleb is on facebook, but not as cowboycaleb) [...]

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  75. [...] Got a Facebook account?  Here’s 12 suggestions on how to use it [...]

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  76. [...] read an article recently that listed 12 ways to use FaceBook professionally. I don’t know about you, but I [...]

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  77. [...] Read the full article here Bookmark to: [...]

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  78. [...] is particularly handy for those wishing to use Facebook for business, a contested topic currently, and need to maintain contacts and acquaintances with references to [...]

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  79. [...] online is Facebook. Sure it can be used just for fun as many others social services. But those 12 tips will help you use Facebook professionally. My favorite is “Limit time wasted on [...]

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  80. [...] tool Windows XP on Your Thumb Drive Top 10 GMail Tweaks Are ISPs modifying your web pages? 12 Ways to Use Facebook Professionally Introduction to zsh, a powerful and smart Linux/Unix shell 50+ Tools For Torrenting Hands-On [...]

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  81. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « – Let?s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship. [...]

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  82. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « – Facebook social networking experience can be precisely what you want to make of it. Think of Facebook as a professional tool, and that?s what it is. [...]

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  83. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « Facebook has to be the most talked about, and the most misunderstood, web service/platform right now. Share This [?] [...]

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  84. [...] 12 Ways to Use Facebook Professionally – Web Worker Daily provides a recap of 12 ways Facebook can be used as a professional marketing and business tool for the online professional. Sphere ItShare and Enjoy! Your Votes Are Appreciated. del.icio.us | Digg it | Reddit | StumbleUpon [...]

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  85. [...] in the forum about Facebook, the social networking site. Though plenty of people are talking about Facebook as a tool for business, before I joined, I couldn’t see the point: now I’ve joined, I still don’t see [...]

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  86. [...] 12 Ways to Use Facebook Professionally Really not that much in the article that isn’t fairly obvious, but there are 86 comments at this writing. Thus adding to “must read when I seriously tackle FB best practices” list. (tags: howto socialnetworking community enterprise2.0 career socialsoftware) [...]

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  87. [...] For more reading:  Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « [...]

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  88. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « (tags: chapter7) [...]

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  89. Thanks for the detailed article!

    I registered at Facebook after hearing so much buzz about the wonderful Lonely Planet group there. Just don’t know where to go with it now. The point of it escapes me.

    LinkedIn? Yes, I am linked. For what, I don’t really understand. One positive with LI is it seems professional and doesn’t include silliness.

    Shelfari? Seems more fun that connected to any work-type network. As someone asked, how connected must we be? It seems these sites take over our lives. Each month another “must join” is added to the pile!

    I have to add I very much like the amazon profiles That system works well for me. A downside is you’re only allowed to invite three folks at once to link up. Because of that rule, it tends to build up slowly. Anybody else like the community at amazon?

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  90. [...] facebook professionally Filed under: lists, web design — johnxavier @ 11:37 pm Article here via web worker [...]

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  91. Definitely solid ideas, but why take the fun out of Facebook! :)

    I’m the community evangelist at LinkedIn; and I use LinkedIn for my professional needs. Facebook is fine for my social activities pertaining to movies, music, politics, etc… Your recommendations will diminish the fun aspect :)

    Thanks for a nice post.
    Mario from LinkedIn
    http://blog.linkedin.com/

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  92. [...] are 2,589 Facebook users in the Bond network at the time of writing.) Reinforcing this view is an interesting post by Judi Sohn of Web Worker Daily. entitled ‘12 Ways to Use Facebook [...]

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  93. [...] Worker Daily published an article in July titled “12 Ways to Use Facebook Professionally.” It offers recommendations for managing industry groups within the interface, and suggests [...]

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  94. [...] then you should read up on how to make them work best for what you’re wanting to accomplish. WebWorkerDaily.com has some tips on how to promote your business using Facebook, these tips can also be carried over to other online [...]

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  95. [...] Facebook is (potentially) useful for 1) integrating my social networking lifestream (although plaxo seems like it has the distinct edge for the near future).  2) Real time social networking probably via chat.  (I can’t stress this enough, because otherwise the communication is rather static) 3) Hopefully will serve as a search portal too or at least will have easy integration with google.  It needs more community friendly features.  4) So 99% of apps are rather useless and whimsical.  Bookshelf, music, and movie apps are moderately helpful.  I imagine the friend ranking (which seems ikky for some reason) will eventually prove to help in developing more three dimensional social networking.  However, I don’t need 14 different ways to post on someone’s wall. 5) Facebook even has additional advantages for non-profits, as Beth Kanter point out. [...]

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  96. [...] 12 Ways to Use Facebook Professionally « Web Worker Daily Explore posts in the same categories: Career Information, Social Networking [...]

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  97. [...] to use Facebook professionally. I know. Why even [...]

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  98. [...] an interesting post on 12 Ways to Use Facebook Professionally: Facebook has to be the most talked about, and the most misunderstood, web service/platform right [...]

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  99. I’ve never used facebook, but I’m starting to find that I probably should since I work on the web all day. This article convinced me that I need to sign up for an account and try it out to see how it works and what it offers. Good stuff.

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  100. [...] book into the two social networks that I actually use…Facebook and LinkedIn. When I wrote my 12 Ways to Use Facebook Professionally post for Web Worker Daily, some thought I was saying to ditch LinkedIn. I meant no such thing. [...]

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  101. [...] 12 Ways to Use Facebook Professionally « Web Worker Daily – [...]

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  102. I’ve been using facebook for quite a time and I can say that this is the best one for me. What I like most about this site is the ability of any programmer to develop their own application for facebook just like what we did for Woot Watcherand let others use and share it.

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  103. My communications class is posed with the question, what is the easiest way to communicate what students want to architects building a gymnasium. What are the statistics of college students using facebook? Are they good enough to be a good source of input from the students or unreliable?

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  104. Great article!

    I’ve included it in my compilation of best articles for facebook newbies:
    http://georgekao.stumbleupon.com/review/12978371/

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  105. Social networks in the internet and anonymity

    Meine englische Übersetzung.
    You are a native speaker and you’ve found some mistakes? Please let me know
    Social networks in the internet and anonymity
    In the last years social networks like facebook came more and more in vogue. Facebook …

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  106. [...] 12 Ways to Use Facebook Professionally [...]

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  107. [...] Web Worker Daily give some great advice on privacy settings [...]

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  108. [...] Web Worker Daily lists 12 ways to use facebook professionally. [...]

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  109. All it will take for Facebook to surpass Linkedin as the business networking site of choice is the right application. We think Kuhnektid might be that application.

    http://www.kuhnektid.com

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  110. [...] – the Operating System? Posted on July 24, 2007 by tomaltman UPDATE: I found this article: 12 Ways to Use Facebook Professionally – I’m not sure I totally agree with using Facebook professionally, but some of the same [...]

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  111. Facebook is much more organized than myspace, and has a much wider variety of applications. This is a great article to use to help improve your own facebook, especially if you’re new to the site.

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  112. [...] I read in Cilip Update magazine today about Judi Sohn’s “12 Ways to Use Facebook Professionally“. I plan to read this and think some more about how I want to use [...]

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  113. [...] media whipping boy seemingly overnight. Case in point: Facebook, which seems to have changed from essential networking tool to evil violator of privacy in the blink of an eye, thanks to its “Beacon” advertising [...]

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  114. Facebook have very high skill in all internet

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  115. [...] Web Worker Daily » Blog Archive 12 Ways to Use Facebook Professionally « [...]

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  116. [...] spaghetti bolognese at people, or sending vampires to bite friends, Web Worker Daily’s 12 Ways to Use Facebook Professionally should get you back on the straight and narrow. Tips include looking for old co-workers and current [...]

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  117. How many friends we can add daily in Facebook

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  118. This article doesn’t tell you what the benefits are of using Facebook. I still don’t understand why you’d use it.

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  119. [...] 12 Ways to Use Facebook Professionally (Web Worker Daily): Networking on Facebook is precisely what you make of it. If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. [...]

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  120. [...] 12 Ways to Use Facebook Professionally (Web Worker Daily): Networking on Facebook is precisely what you make of it. If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. [...]

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  121. [...] 12 Ways to Use Facebook Professionally – Judi Sohn explains why Facebook can be a great addition to your web working toolbox. [...]

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  122. [...] Reddit – Everything You Ever Wanted to Know About It 3. Internet Marketers Guide to StumbleUpon 4. 12 Ways to Use Facebook Professionally 5. Effective Marketing on [...]

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  123. Fantastic article – we’re using this to train all our staff in how to use Social Networking Sites for professional networking and development. Cheers!

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  124. [...] på alla “ta detta testet om xxx” som kompisar skickar till dig. I den här artikeln, 12 Ways to Use Facebook Professionally, visar Judi Sohn på 12 saker som du som arbetar över internet kan använda Facebook till och då [...]

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  125. [...] hoping to read something that I didn’t already know or a fresh take on how to use the site. Some people will point to using the “ask questions” application to ask questions of your friends, well [...]

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  126. [...] 12 Ways to use Facebook Professionally [...]

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  127. [...] 12 Ways to Use Facebook Professionally (Web Worker Daily): Networking on Facebook is precisely what you make of it. If you have the mindset to make Facebook a professional tool, you certainly can turn it into one. [...]

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  128. [...] So that’s it then? Nope: 12 Ways to Use Facebook Professionally by Judi Sohn [...]

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  129. [...] So that’s it then? Nope: 12 Ways to Use Facebook Professionally by Judi Sohn [...]

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  130. Love this (old) post. I have been using Facebok for about 6 mos and have found it to be extremely valuable for nmy business.

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  131. [...] there were ways of using Facebook professionally. But using LinkedIn to build friendships out of work relationships or to have a sense of your [...]

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  132. well i think facebook is very good to meet ppl that u no and would like to catch up with>>>>>>>and i would never try to go on there to meet a stranger i do have a facebook and i love gong on there it gets me away from home and stuff to go on there is like gettin a new pair of shoes cuz its so fun to up load pictures videos and all kinds of stuff>>>>>>>but other than taht i like facebook>>>>>>>>>>

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  133. We can provide a full range of social networking applications strategy, design, development and marketing for your business. Our service offerings will allow you to maximize and leverage the social networking social graph of 200+ Million users.
    Are you in need of a custom Facebook application or an OpenSocial application for social network? We are happy to build even the most robust applications to help promote your company in the realm of social media across any social network.
    http://www.opensocialfactory.com/

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  134. Some nice ideas here. Many thanks. Let’s face it – it would be great to go to one place and, by carefully limiting what certain people can see, be able to use that for both business and leisure purposes. Right now – has to be FB I think. Thanks for ideas.

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  135. Hmm – I was thinking this article would offer tips on how to use facebook organizationally, rather than personally. You know, using a facebook group to keep management in touch with employees, volunteers, etc., or maybe to replace a stodgy intranet messageboard. Still, good tips.

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  136. While there are certainly merits to Facebook, I personally have found it to be a bit overwhelming, distracting, and cluttered. One size doesn’t fit all in the Social Networking world. One network has value for some to promote their business, but not for others. It’s a matter of finding ones that fit with your specific goals. ActiveRain.com is one of the better networks for my business. Twitter is incredible for getting something out to the massess quickly. And LinkedIn is great for networking across differing business disciplines….

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  137. Good article. I agree with you on many points and professionally I use Facebook all the time. I work in an alumni office and am partially responsible for both marketing, communication and the facilitation of our young alumni program. So Facebook is a great way for us to stay connected with both our current students and our more recent alumni (and older ones who have the courage to try out new technology). It’s also been a great way for us to promote various causes we are running and even keep up with alumni news.

    Our UTC Alumni page.

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  138. [...] 12 Ways to Use Facebook Professionally « Web Worker Daily Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients [...]

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  139. silver93350 Sunday, June 1, 2008

    this is some awesome infomation. I never even new that facebook had a wordpress blog and I am excited to put it on my profile.

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  140. [...] About Facebook Facebook entry on Wikipedia Michael Porter’s BIGWIG 2007 Facebook Presentation 12 Ways to Use Facebook Professionally [...]

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  141. a good read.

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  142. [...] 12 ways to use Facebook professionally | Web Worker Daily [...]

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  143. To me, Facebook is a little too informal for business (I don’t really want to poke any potential future employers, to be honest). However I do think LinkedIn is limited in the socializing you can do… just making a connection is a bit boring. I like http://www.octopuscity.com since it combines the business focus of LinkedIn and the sociality of Facebook.

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  144. What a lot of Trackbacks…

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  145. [...] 12 Ways to Use Facebook Professionally [...]

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  146. [...] with old friends is my main reason to join, but there are many other purposes for facebook. In this article I read about how to use facebook to improve working relationships.  And there’s also the [...]

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  147. [...] Comment on 12 Ways to Use Facebook Professionally by SLJ Learning … – [...] 12 Ways to Use Facebook Professionally [...] [...]

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  148. 13. Create an Online Resume Portfolio: There are several free services that let you create a professional online resume portfolio and link it to your social network profile. Example http://www.nuresume.com so that people looking on your profile can click to see your professional side.

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  149. [...] WebWorkerDaily » Archive 12 Ways to Use Facebook Professionally « (tags: facebook) [...]

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  150. [...] 12 Ways to Use Facebook Professionally [...]

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  151. Just joined facebook. Thanks for the info.

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  152. [...] may know on a particular network. When you build your profile page on a service such as Twitter, Facebook or Orkut, you can list your website(s) as a live [...]

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  153. [...] Web Worker Daily’s 12 Ways to Use Facebook Professionally: Good no-fluff, no hype tips for using Facebook to its fullest. [...]

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  154. [...] Comment on 12 Ways to Use Facebook Professionally by Jenn Mears … – [...] Web Worker Daily’s 12 Ways to Use Facebook Professionally: Good no-fluff, no hype tips for using Facebook to its fullest. [...] [...]

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  155. [...] Check out 50 Ideas on Using Twitter for Business and 12 Ways to Use Facebook Professionally for Ideas. [...]

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  156. [...] Sohn posted on Web Worker Daily: 12 Ways to Use Facebook [...]

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  157. [...] Also see: 12 Ways to Use Facebook Professionally [...]

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  158. [...] – 12 Ways to Use Facebook Professionally [...]

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  159. [...] 12 Ways to Use Facebook Professionally [...]

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  160. [...] dejes de visitar el estudio de la Universidad de Indiana además de ver estos 12 tips para que utilices Facebook profesionalmente. ¿Ven como Facebook no es nada más para cosas [...]

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  161. [...] 12 Ways to Use FaceBook Professionally [...]

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  162. Does Facebook for a business allow you to add friends like an individual profile? It seems quite different.

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  163. Interesting read….. but there is definitely a fine line between using Facebook to gain a professional advantage and having facebook be a distraction preventing you from doing your work.

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  164. [...] you will be able to easily find out where they are and what they are doing.  In addition, if you use Facebook professionally, you can even build your [...]

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  165. Linkedin is better as a professional network.

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  166. I wonder how the information in this post would change based on the latest expansion of facebook? As someone who joined in 2005 when it was for college ppl, I now HATE facebook. I have stripped most of my content and made pics tagged of me unavailable. Most of my friends are on it, but no longer use it. I even de-activated my profile for several months and didn’t even miss it.

    Too many people using it as a business tool rather than a social tool will kill it soon, even as the number of members continues to grow. The problem is that millions joined under ONE premise – that it was for socializing, and now that has changed dramatically. I feel duped. If it was not for social purposes, millions of users would never have added our precious pictures & other content just to be marketed to.

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  167. [...] 12 Ways to Use Facebook Professionally From Web Worker Daily: Discussion of how you can use Facebook to benefit your professional career from hooking up with old co-workers and current connections to setting up your profile and security settings to incorporating your other social sites like Twitter or even your own blog. [...]

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  168. [...] 12 Ways to Use Facebook Professionally – Web Work Daily [...]

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  169. I think this article gives great background on the possibilities Facebook can bring. However I am inclined to agree with Debra in some respects. If the team at Facebook get it right then it can be an effective platform for both social and businesses.

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  170. [...] your personal brand on facebook 6.Facebook help center 7.Mahalo Explains nearly all the basics 8.12 Ways to use Facebook professionally 9.Facebook for small business the ins and outs 10.Facebook for business the super [...]

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  171. The perception of Facebook and other social media sites may be very different for people based on their exposure to the Internet, occupation, where they live, education, cultural background and age. Realistically, there is bias, preconceptions and prejudices based on these. What if I were to tell you I was your daughter’s age? Your Mother’s age? Your Grandmother’s age? What just flew through your thoughts? What if I told you I went to MIT or Harvard? Med school grad, lawyer or pro football player? Facebook does not permit you to keep age completely private to everyone. What business is it what age you are? Ageism is alive and thriving. So are other types of discrimination – from racism to obesity.

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  172. Your 12 ways are amazing and the way i like the most is add friends selectively and add apps selective. Hope to hear more information related to this :)

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  173. Great article…

    I am currently reviewing web 2.0 technologies and the way business can use them for university and my own personal small business. Facebook is a DEFINITE for business. The tools and possibilties for increasing ‘branding’ is almost unlimited. I have written a post also on some of the features – http://n4702077.wordpress.com/2009/10/11/facebook-using-it-professionally/
    Thanks for the read…

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  174. There are many interesting uses for Facebook Apps & groups. Came across these Facebook that show some range Thought it might spark some ideas. http://bit.ly/oFRz9

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  175. [...] article was cited from webworkerdaily.com December 8th, 2009 in [...]

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  176. I have been a facebook user for personal networking for a long time. I relate most with selecting friends cautiously and selectively. It will take no longer for a day for random contacts to clutter up your page with crazy wall posts. These are all solid tips

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  177. There have been some interesting articles like this one on the professional uses of Facebook. It is hard to see how Facebook or Twitter can be used in a professional sense when you are being “poked” all the time. LSE Consulting wrote a good article on how businesses can make the most of social networking with their employees. http://www.lseconsulting.com.au/uncategorized/should-facebook-be-banned-during-working-hours/

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  178. [...] blog posting on “12 Ways to Use Facebook Professionally” from the Web Worker Daily [...]

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  179. Another interesting app to create a Blog in Facebook:

    http://apps.facebook.com/mi_blog/home.php

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  180. Facebook also can help advertise any future contests that your company is holding. For example, if you are having a signature contest, you can use facebook as a means of providing publicity.

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  181. I’ve been using Facebook for quite some time now. The interesting thing that I’ve noticed is how much it has changed along with how I use it. In the beginning I used Facebook to keep in touch with friends new and old, the same went for everyone else here to I would say. but now it seems that keeping connected on Facebook has taken to the back seat as more games are being introduced and people spend more time “gaming” solo, then conversing with friends.
    Anybody care to comment?

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  182. I want to use facebook on my iphone,tell me how to use it.

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  183. wow, thank you so much for this article.

    Because of your blog post, I’ve now joined face book and I found a business meeting in my town. I’ll be going to it in the hopes of doing some good networking. Should I put my facebook on my business card?

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  184. Thanks for a great article. As a beginner of Facebook, I am sometimes overwhelmed with all of the info. Articles like this keeps me up-to-date.

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  185. This is helpful article I never knew most of the point you mentioned. I will use these tips in my facebook account. thks

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  186. it is indeed a tool for professional use,

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  187. I have tried to use my fb account for commercial purposes but to no avail.:(

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  188. This is one of the most important articles that I have read in a very long time.

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  189. What I think is that facebook is sucks and the hole idea is to chat with people you don’t know which is descusting and sooooooooooooooooo boring.

    What I think is that people should use youtube , Because it’s more smothy and reyalplity for people who want to express them selfs to others.

    Also facebook is to Slow to get a Fan or a Comment.

    Note : Plz any one want to reply to me plz send it to me at my email , Because I will not be visiting this boring page again

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  190. Thanks for the post! Facebook has changed a lot since you wrote this, maybe you could do an updated version of this post?

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  191. I think the question “how many more social networks do we need?” is a valid one as far as avoiding overwhelm, however, I think its more about working out what’s best for you in your business. The possibilities with a platform like facebook are undeniable and this article shows how you can go about customising it for your needs…providing you can find a way for it to suit your needs :)

    Personally, I don’t think linked in would be as effective for me, i think a lot of this “choosing your platform” stuff is about evaluating what works best for us then to “Pick a horse” :) and go for it… great article btw :)

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  192. This is a very good article, and I wish more people knew about using facebook professionally. Personally, I don’t use facebook for my professional endeavors; I feel that it takes too much time to set it up for that purpose (as many other people have expressed it). And the other problem is that it is hard to control what other people post about you. For example, you make a very good job creating a professional profile, but then, a friend from the summer of ’02 go posts a picture of you having a ‘good time’. Your professional profile is lost!that is why love using facebook and it also connect me too many other people thax

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  193. I pretty much only use facebook for social networking. I fin that business is hard to conduct on a social networking site. Maybe I’m not doing it right.

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  194. I think that Miss New Jersey should have read this article before she put anything on her facebook page. I understand that teenagers do stupid things. However, working adults should know better then to post questionable photos or questionable anything on facebook or anywhere on the web.

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  195. This is also another great tool which can help businesses detect which facebook usage is work related and which time is personal facbeook use

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  196. Thanks so much for sharing this article! I really have been wanting to promote and work on getting the information out there so that people know of the services that I offer. I have thought a lot about using facebook, and just havent been sure if it would be the best option or not. This really helps me to see if this would be an option for my firm

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  197. I am preparing a business presentation for a state competition and i found this really useful.

    Thank You

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