Entrepreneur, author and Found|READ contributor, “Tim Ferriss”:http://4hourworkweek.com/, is a force of nature and an amateur marketing genius. With virtually no professional assistance, the first-time author has managed to get his novel self-help/
management book, “The 4-Hour Workweek”:http://www.fourhourworkweek.com/ onto _both_ The New York Times and Wall Street Journal bestseller lists. (Tim even hit #1 on WSJ list!)
This morning I read Tim’s latest post on “his own blog”:http://fourhourworkweek.com/blog/ explaining one method he has used to accomplish this. He has titled it “Media Feast and How to get on TV”:http://www.fourhourworkweek.com/blog/2007/07/19/media-feast-and-getting-on-tv-producers-seek-4hww-success-stories-plus-winner-of-the-endless-summer/, but I urge Found|READers to take it in, whether television is the outlet you covet, or not. Tim’s good advice applies to any medium, including blogs — which we all know is the very best way to get-the-word out about your startup these days!.
Tim’s offers three pieces of advice in this post, but the first two are more sarcastic than serious. The real intelligence is in *Tip #3: “Create and pitch a trend + segment instead of you and your product.”* Tim goes on to explain that this is exactly what he has done with “The 4-Hour Workweek” and it makes a lot of sense. *It boils down to trend-spotting and then identifying yourself/your startup with said trend.* I urge you to read the full text of Tim’s post.
Tim also recommends a book that, I agree, every one of us should pick up: Virgin founder Richard Branson’s “Losing My Virginity”:http://www.amazon.com/Losing-My-Virginity-Survived-Business/dp/0812932293/ref=pd_bbs_sr_1/002-0498323-6621606?ie=UTF8&s=books&qid=1184959202&sr=8-1 (You _could_ buy it on Amazon with “the $100 gift certificate Om is offering to the Found|READer who sends us the most outrageus funding tale!”:http://gigaom.com/2007/07/20/rfp-crazy-tales-of-fundraising-feats/.) I’ve had the pleasure of interviewing Sir Richard a few times, and even reporters can learn a thing or two from the aviator-knight about *finding your inspiration, finding your stamina* and …most of all, *your marketing skill.* Read it. (And thanks, Tim, for mentioning of it.)
Which now makes me think that *Found|READ should start a reading list.* Let us know if you think this is a good idea, and please send on names of books that you’d suggest be included.
(Also see Tim’s earlier posts on *getting to profitability in 3 months or less* under the heading “Margin Manifesto I”: http://gigaom.com/2007/06/12/the-margin-manifesto-by-tim-ferriss/, and “Margin Manifesto II”:; and this video of him lecturing his alma mater, Princeton”: http://www.youtube.com/watch?v=2pu172VHCjM.)