52 Comments

Summary:

So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more than enough great new reads launched in the last few months, most of them focused on helping consumers live more ecofriendly lives – something we could all […]

So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more than enough great new reads launched in the last few months, most of them focused on helping consumers live more ecofriendly lives – something we could all do a little better. But about 6 months ago GigaTeam started to wonder if there wasn’t a need for a blog focused on the intersections between the tech industry, the business of green, and startups that will use technology and innovation to combat climate change.

So we envisioned our site this way: One part clean tech startup coverage – (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant’s eco-initiatives (is Google’s carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] – LBS meets ethanol?

It took a bit to convince Om to go GigaGreen – read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we’re in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We’re agnostic. As always, through bubble or boom we’ll keep the same GigaOM skepticism on this new site.

So welcome to Earth2Tech.com – our eye on the clean tech startups and founders that are using technology and innovation to help us work on the global warming mess. The name means to convey a wake up call to readers—and a nod to Liz for the moniker. Expect the whole GigaTeam to contribute, with the recent addition of Adena DeMonte, who covered clean tech for Red Herring and has joined us specifically to write for Earth2Tech. We’re really excited to launch and hope you enjoy our coverage. Let us know what works and what doesn’t and especially what you’d like to read that we and others aren’t offering you.

  1. [...] morning, GigaOm is launching Earth2Tech, a new blog to follow the news in this space. It will be written by Katie Fehrenbacher and newcomer [...]

    Share
  2. awesome.. i’m excited to see this angle on green tech

    Share
  3. What powers earth2tech.com’s servers? Coal?

    Share
  4. This is great. I look forward to a smarter critical eye than Andrew here assessing this sociopolitical and economic movement.

    Share
  5. Excellent. I like the Om network a lot and look forward
    to the coverage in this space.

    Share
  6. Congrats on going GigaGreen! Might I say though that I think you should name the blog that? Sweet name… more memorable, especially to existing Omaholics.

    Share
  7. I work at an electrical contractor and recently started a blog (www.kitestringandkey.com) on similar topics. My intent is to share a perspective of working at a more traditional energy construction company going through hyper-growth and trying to determine our “fit” in the new “green” and efficiency-conscious world.

    I look forward to reading your site and contributing if possible.

    Share
  8. Thanks for the nice thoughts everyone. Marty, we’ll check out the site and contact us for contributing opportunities.

    Share
  9. As someone interested in technology and environmental issues I am extremely excited about this blog! Can’t wait for more….

    Share
  10. Katie, congrats on getting this moving!

    Share
  11. Welcome to the Green Blogosphere! Look forward to the good business-focused content.

    Share
  12. Sundarlal Chuddha Monday, July 16, 2007

    Tres Gopalan!

    Congratulations Mr. Giga Om!

    Share
  13. You should run a piece on EEE Energy Effiicient Ethernet. It would be a great bridge across GigaOM and Earth2Tech.

    Another good one would be a list of CEO’s that print out (or have their assistants) print out ALL of their emails. Would be great to know!!!

    Share
  14. Molly Holtman Monday, July 16, 2007

    Best wishes with the new site! Look forward to following your coverage of these important issues.

    Share
  15. Victor, Im going to start on that list of offending CEOs right now – best idea I ever heard!

    Share
  16. Great idea guys! One piece that could inspire some discussion, not to mention an opportunity for some GigaSkepticism is the testing of green innovations in developing economies, arguably one of the best markets for acceptance of these types of products.

    Share
  17. [...] Hello from Earth2Tech So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more […] [...]

    Share
  18. Supriyo Dey Monday, July 16, 2007

    Great Idea! Looking forward to the next post.

    Share
  19. [...] On that note, I am very excited to announce that my sister Katie Fehrenbacher has just launched a new sustainable technology blog, called Earth2Tech, with GigaOm’s Om Malik. Katie has been blogging for GigaOm for the past year and decided [...]

    Share
  20. [...] Earth2Tech blog will concentrate on the growing Clean tech industry. So we envisioned our site this way: One part clean tech startup [...]

    Share
  21. [...] the environment. So it’s no surprise that GigaOm has formally introduced its green channel, Earth2Tech, which they describe as: One part clean tech startup coverage – (a quick look at clean tech [...]

    Share
  22. Would have thought that a “green” natured blog would use a dark background considering end users draw more energy rendering white pixels opposed to dark ones.

    Just a thought.

    Share
  23. Sweet. Can’t wait to see this expand. WTG

    Share
  24. take your blog spam and go fist yourself with it, twice.

    Share
  25. good luck! think i’ll go out and hug the tree in my front yard. brb :)

    Share
  26. Great site. I am excited to see the post to come.

    Share
  27. Congrats Katie, Om and team!!!

    Site looks fantastic, content is great.

    Well done.

    Share
  28. My Best Wishes!! :)

    Share
  29. Excellent idea, I will be reading.

    Share
  30. Best of Luck for your GO GREEN Blog

    Share
  31. Congrats! Looking forward to read green news on your blog! Good luck to everyone.

    Share
  32. Hmm … good start. Would encourage 404′s are kept to a minimum

    Clicked on “water” and got a 404.

    Share
  33. You folks should run a piece on PristinePlanet.com, which is a top-notch green directory and also a relatively new startup. I saw them featured in an article in the green/clean tech startup magazine “In Business” a while back. PP’s concept makes a lot of sense — allowing people to vote green with their dollars.

    Share
  34. very nice! about nature! thanks

    Share
  35. YEAH!! I am so stoked! Congrats on getting this going!!

    Share
  36. this is quite promising!

    Share
  37. [...] read more | digg story [...]

    Share
  38. [...] Earth2Tech GigaOM recently launched a new blog at the intersection of tech innovation and the environmental movement.  I may be writing some content for them down the line, but don’t let that deter you – there will be good stuff there too.  Take a look at the welcome post here. [...]

    Share
  39. [...] Get your green update here — GigaOmniMedia, Web Worker Daily’s parent, introduces Earth2Tech, “one part clean tech startup coverage, one part reviews of tech giant’s eco-initiatives, one part a resource page for those looking for green tech tools, rules, and tips.” [Earth2Tech] [...]

    Share
  40. [...] put it cogently, Earth2Tech is a blog that covers green tech. The new blog published by the Gigaom team was covered in this [...]

    Share
  41. lamarguerite Sunday, July 22, 2007

    This is exciting! I will add Earth2Tech to the blogroll on my eco-psychology blog.

    Marguerite Manteau-Rao
    http://lamarguerite.wordpress.com
    “My Inconvenient Truth: The Daily Sins of a Green Girl Wannabe”

    Share
  42. itsmeritesh Monday, July 23, 2007

    Good to see a environmental friendly blog by Om. BEst of luck and kick some green ass.

    Share
  43. This is a great blog topic, and I will definitely check back often. I think it is important that every business find a way to give back to others.

    As far as green technology goes I think it will be more and more important. Check out this photo documentary at ForeignPolicy.com about our trashed computer hardware.

    Go to: http://www.foreignpolicy.com/story/cms.php?story_id=3807&page=0

    Share
  44. This looks like an worthwhile topic for more exploration. I’ll add you to my blogroll.

    I’d be interested to see material on tracking personal impacts (eg, carbon footprint, water usage, energy inventories, etc.) as well as introductions to communities where like-minded people gather — like the community at tree hugger.

    Best of luck,
    Kevin
    http://www.21st-century-citizen.com

    Share
  45. Great topic … great start. Wish everyone in the team very best with the new initiative.

    Cheers,
    Gagan

    Share
  46. global warming is becoming such a obvious problem that someone somewhere other than Al Gore needs to step up to help drive the bus!

    Share
  47. [...] the growing appetite for green-tinted media, from consumer sites, to business publications. Hey, we threw our hat in the ring in mid July. And earlier this month Discovery Communications bought eco site TreeHugger.com for a reported $10 [...]

    Share
  48. Hey Guys

      I do not know what to say but hats off to you guys!! I am in the same boat I would like my family to grow and live on and in order to do that I have to make changes. Changes to the world are only the beginning . We have to change the way people think,,big job.
     Check out this site and let me know what you think.      www.gogreenfilter.com
    

    Be Well Jay

    Share
  49. dbcCEkGrW6Sq2

    Share
  50. Ыыыы, да вы у нас философ аффтар?

    Share
  51. [...] Obama’s massive energy investments were just a glimmer in entrepreneurs’ eyes — we launched Earth2Tech, as part of the GigaOM Network. That was back when the clean technology sector was still in the [...]

    Share

Comments have been disabled for this post