So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more than enough great new reads launched in the last few months, most of them focused on helping consumers live more ecofriendly lives – something we could all do a little better. But about 6 months ago GigaTeam started to wonder if there wasn’t a need for a blog focused on the intersections between the tech industry, the business of green, and startups that will use technology and innovation to combat climate change.
So we envisioned our site this way: One part clean tech startup coverage – (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant’s eco-initiatives (is Google’s carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] – LBS meets ethanol?
It took a bit to convince Om to go GigaGreen – read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we’re in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We’re agnostic. As always, through bubble or boom we’ll keep the same GigaOM skepticism on this new site.
So welcome to Earth2Tech.com – our eye on the clean tech startups and founders that are using technology and innovation to help us work on the global warming mess. The name means to convey a wake up call to readers—and a nod to Liz for the moniker. Expect the whole GigaTeam to contribute, with the recent addition of Adena DeMonte, who covered clean tech for Red Herring and has joined us specifically to write for Earth2Tech. We’re really excited to launch and hope you enjoy our coverage. Let us know what works and what doesn’t and especially what you’d like to read that we and others aren’t offering you.