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Summary:

[qi:020] If you are looking for an escort, then you might want to turn to Facebook. It is one of the services that is being promoted via Facebook Flyers, Facebook’s own ad-service. (Readers tell us they have been around for about 18 months, though off late […]

[qi:020] If you are looking for an escort, then you might want to turn to Facebook. It is one of the services that is being promoted via Facebook Flyers, Facebook’s own ad-service. (Readers tell us they have been around for about 18 months, though off late we are seeing more of them.) It is not cheap – you pay $10 per 5000 impressions. Will this be the Facebook’s version of AdSense? Meanwhile others are trying their own versions of ads-within-Facebook apps. Rock You, a Palo Alto-based start-up, has started to play around and using its FB-rank to make money. There is some talk, that Rock You is going to charge lesser-known app developer and will promote them inside their app.

  1. This is an interesting idea. I took a look at it and I think it will be a great tool to promote events. I would also like to see the option to not only target colleges and areas but also companies.

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  2. $10 for 5000 people seeing their flyer (assuming they actually look at it and read it) seems like a good deal for groups like bands playing a gig in a college town, e.g., targeting a specific college with the ad.

    I wonder if and how other types of groups will use the ads – restaurants? festivals? and if other ads will evolve on facebook.

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  3. What’s new, exactly? There have been facebook flyers for something like 18-24 months now.

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  4. Not sure about the 18-24 months, but it seems that there has been some serious push towards this end. i might actually try them out for the heck of it… and do a little promotion for one of our sites.

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  5. CPM of $2, that is not too expensive. If you are able to target specific items such as users interests and specific groups than I could see this service getting a lot of traction.

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  6. Yeah! $2 CPM is pretty inexpensive considering that they allow 200 characters plus a proper image in the flyer ad. Unfortunately, it’s not open for people outside the US yet.

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  7. A couple of noteworthy conditions are: 1. Even if the site was down during the campaign, a refund will not be issued; 2. The charge is based on CPM and not click through action. It is not clear to me why they would make these conditions. I will be interested in knowing yours and other readers thoughts on these.

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  8. Why is this news? Flyers have been up for the last year at least. My startup purchased a bunch of them before we realized that click-throughs are almost non existant. From that 5000 impressions you might only get 1 or 2 click-throughs.

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  9. matt, maybe i just have discovered the flyers – i am not sure if they were this obvious. at least for past six months when i have used facebook prior to this current push!

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  10. Jack is correct to say flyers have been around 18-24 months… maybe even longer. However in the past you could only buy flyers within college networks and to buy flyers at a network that you were not a member of was more expensive than your own network.

    I believe now you can buy flyers at any network (college, regional, work, etc… maybe not high school) and its all the same price.

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