Grouper Goes Crackle

Grouper, a web video company that tried a variety of strategies and business models before being acquired by Sony for $65 million nearly a year ago, is back with a new angle. It’s renaming itself Crackle and launching an original content discovery site, applying the distribution and production assets of Sony to offer web video makers a sweeter package than other offerings. The site went live late on Sunday. Continue Reading at NewTeeVee.com

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