Say what you will about the iPhone, and no one seems reluctant to do so, the iPhone is the most significant consumer electronic device to come along since, well, the iPod. Dwight Silverman has an iPhone and he’s bumping into the "he’s got an iPhone!" syndrome wherever he goes. Even though it’s low on smartphone features compared to current competition even power users I’ve spoken with who have bought and subsequently returned the iPhone express "returner’s remorse" after doing so. The draw of the device is its greatest strength, and that is attracting millions of users to the iPhone.
Apple has not only done a remarkable job marketing the iPhone (business schools should study what they’ve done) but also in producing another device that is not only cool but simple to use. Case in point- yesterday I had the good fortune to perform my civic duty and report for jury duty. A gentlemen I peg to be in his 60s was sitting in front of me playing with his iPhone for hours. I could see he was surfing the web and working with his email. I struck up a conversation with him and it was quickly apparent that this guy is a complete neophyte when it comes to smartphones. One statement he made is proof what Apple is accomplishing with the iPhone- "I didn’t even know you could surf the web and do email on a phone".
That statement is proof positive that Apple is achieving a great thing with the iPhone. They are bringing millions of newbies, and not kicking and screaming, into the smartphone age. It was totally cool watching this guy being productive in a setting he never would have been otherwise. This is huge in terms of bringing technology to the uninitiated, and Apple is to be congratulated for this. Yes, the iPhones have it.