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Summary:

Taking a test drive behind the wheel of a car no longer means driving down to the local dealership and sitting in the driver’s seat. DriverTV now “brings the showroom to your livingroom” with high-definition videos and 360-degree virtual tours of many makes and models. The […]

Taking a test drive behind the wheel of a car no longer means driving down to the local dealership and sitting in the driver’s seat. DriverTV now “brings the showroom to your livingroom” with high-definition videos and 360-degree virtual tours of many makes and models.

The site features three-minute detailed videos from 30 car manufacturers like Acura, BMW, Ford, and Infiniti. And after viewing some of the videos for a few 2007 cars, such as the $18,000 Honda Accord and the $300,000 Rolls Royce Phantom, it’s easy to understand why Time.com named DriverTV one of 50 Best Websites of 2007

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DriverTV also encourages you to download the car videos onto your Apple iPod or Sony PSP take them into the dealership to show the salesperson the exact car you want. The site launched in 2005 as a video-on-demand cable network and now airs in 23 million digital cable households and 500,000 hotel rooms in 46 of the top 50 markets through Comcast, Time Warner Cable, Cox, Charter, Insight and The Hotel Network.

Not to be outdone, DaimlerChrysler AG, Mercedes-Benz cars manufacturer, launched the Internet video channel Mercedes-Benz TV earlier this week. In high-definition video, the site highlights the latest products and technologies. Each of the five channels loop-through topics on safety, engines, history, and lifestyle.

For example, one video on Mercedes-Benz TV highlights the making of the C-Class, while others detail reasons for reducing CO2 admissions, and designing in the new belt safety system. For antique car buffs, Mercedes-Benz TV offers a ride down memory lane, featuring Mercedes automobiles manufactured between 1927 and 1957.

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  1. I like the direction car manufacturers are going online.

    It’s a good example of the importance of the type of high quality photos and videos that need to accompany marketing in the luxury market.

    Both the sites mentioned a great sites to visit and learn from.

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  2. I couldn’t understand some parts of this article , but I guess I just need to check some more resources regarding this, because it sounds interesting.

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