Sometimes you just want to sit back, relax, and have good web video found for you. WeShow is not your typical startup — with a huge employee count, considerable funding, heavyweight backers, and an editorial rather than technological focus — and it’s aiming to do just that.
New York-based WeShow aggregates content from more than 20 video hosting sites, relying on 45 of its 70 employees to scour major video sites to rate, filter, organize and place the best into one of 200 channels. Looking for uniqueness, quality of image and sound, the staff reviews thousands of videos everyday, analyzing content at niche sites and blogs to identify interesting themes for the site.
WeShow debuted in the United States, the United Kingdom, and Brazil with Marcos Wettreich at the helm as CEO. Financial backing comes from MTV’s founder Bob Pittman and Harvard Business School vice-dean and professor of entrepreneurship Bill Sahlman. The investment sum was not disclosed by the company, but TechCrunch reported between $5 million and $7 million.
Similar to the Daily Tube, which launched Monday with an editorial staff of about 25 people that search the Web for the best clips, WeShow wants to establish itself as an authority for video content. Besides the Daily Tube, curated video sites include Web TV Hub, Network2, the Daily Reel, and Tilzy.tv.