Comments on: Scott Rafer is Facebooking, launching Lookery

By: Gloria Sheridan

Gloria Sheridan — Sun, 30 Sep 2007 06:01:09 +0000

Hey old friend, nice photo. Wedding lunch?? Do tell!

By: jim roser

jim roser — Sat, 14 Jul 2007 23:40:52 +0000

Facebook will definitely leverage their own ad network. There is no way they would allow this revenue stream to go away. Not sure why these guys would do a preannouncement for a product that many others could do more effectively. From what I can see, neither founders have any ad experience. Good luck fellas…

By: todd sawicki

todd sawicki — Thu, 12 Jul 2007 05:16:14 +0000

between this post and the comments I feel like I know everyone here! great plug for mcclure and rafer. having had some very interesting discussions with rafer this spring on the next gen for ad networks I am not surprised to see him and his partner in crime come up with a great idea. good luck guys - I look forward to learning more.

@jeremy - too funny re: widgetcon and the lack of FB discussion. we should catch up sometime.

By: David Mackey

David Mackey — Thu, 12 Jul 2007 02:55:11 +0000

Facebook is great, and this new wave of innovation will only allow it to become better.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 21:59:53 +0000

@tresparfait

And, I should have said "As in many instances," in my comment. Alas, grammar's gettin' screwed by the rise of blogging.

Om est seulement le pluspart parfait comme tous les autres.

By: tresparfait

tresparfait — Wed, 11 Jul 2007 21:18:53 +0000

At the risk of being ridiculed, I have to tell you that you have a fine blog post with one exception. You wrote, "Scott Rafer would be a dangerous fellow if he WAS running a hedge fund."

The correct form is, Scott Rafer would be a dangerous fellow if he WERE running a hedge fund. The verb "be" in past tense, subjunctive form becomes "were" as in: if he were, if she were, if I were, etc.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 20:53:22 +0000

As with many things, I agree with Narendra.

http://rafer.wirelessink.com/?p=71

By: Jeremy Pepper

Jeremy Pepper — Wed, 11 Jul 2007 20:38:13 +0000

@Narendra – well, true, they are apps, but the conference is about the marketing of widgets, and you cannot ignore the power of Facebook applications.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 20:32:18 +0000

@Brian, we're getting our service up ASAP which means CPM for the moment. We completely agree more can be done, but we need to get the targeting to an acceptable level first. Then we'll offer at least a combo of CPM + CPC.

When it comes to CPA, what "A" do you think is appropriate. We don't have that answer ourselves yet.

By: Ben Yoskovitz

Ben Yoskovitz — Wed, 11 Jul 2007 19:34:18 +0000

I think we can all, very comfortably admit at this point, that almost every VC and every startup is looking at a “Facebook strategy.” Whether there’s merit in that or not…without a doubt Facebook put themselves into many, many startups’ plans instantly when they launched their apps platform.

By: dave mcclure

dave mcclure — Wed, 11 Jul 2007 19:17:07 +0000

thanks for the link Om :)

best of luck to both Scott & Narendra... certainly seems like a big market opportunity.

By: Brian Dixon

Brian Dixon — Wed, 11 Jul 2007 19:15:53 +0000

Hopefully Lookery will utilize a CPA approach since this is a social space. Any comment on this? Either way I’m sure it will be interesting as it involves co-founders from two companies which keep people first. When is the expected rollout?

By: David Cancel

David Cancel — Wed, 11 Jul 2007 17:34:04 +0000

Thanks Om. I plan on challenging Scott for the startup-addict title. Then he'll need to change his name.

@Robert Dewey "Indeed!"

By: PRoales

PRoales — Wed, 11 Jul 2007 17:31:45 +0000

Maybe it is time to update the VC Snowman for the Facebook age…

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 17:26:40 +0000

Hi Om,

We got past that months ago. I gave up on email and voicemail for you. Now at least I know how to send you notes that you'll read. :)

I don't see my projects the way you do, but I agree to a certain extent -- managing money for other people is not my game.

Dave (a very early user of MyBlogLog and Mashery) and I started doing some business planning around what we think is a large and fundamental problem. We were going to kick it off in the fall but saw this tactical market entry point due to some of the consulting I've been doing, so we got off our butts and got to work.

Miss ya baby, Scott

P.S. Coffee the week of Aug 6 when I return to SF?

By: Robert Dewey

Robert Dewey — Wed, 11 Jul 2007 16:57:39 +0000

David Cancel,

I definitely like the idea. Probably not as big as other ad networks, but there's no doubt you'll be bringing in the sense... err... cents.

This is a logical step... Keep in mind that MySpace will most likely be launching a similar platform, allowing you to expand appropriately, without relying 100% on one network or the other.