Comments on: Scott Rafer is Facebooking, launching Lookery

By: Gloria Sheridan

Gloria Sheridan — Sun, 30 Sep 2007 06:01:09 +0000

Hey old friend, nice photo. Wedding lunch?? Do tell!

By: jim roser

jim roser — Sat, 14 Jul 2007 23:40:52 +0000

Facebook will definitely leverage their own ad network. There is no way they would allow this revenue stream to go away. Not sure why these guys would do a preannouncement for a product that many others could do more effectively. From what I can see, neither founders have any ad experience. Good luck fellas...

By: todd sawicki

todd sawicki — Thu, 12 Jul 2007 05:16:14 +0000

between this post and the comments I feel like I know everyone here! great plug for mcclure and rafer. having had some very interesting discussions with rafer this spring on the next gen for ad networks I am not surprised to see him and his partner in crime come up with a great idea. good luck guys - I look forward to learning more.

@jeremy - too funny re: widgetcon and the lack of FB discussion. we should catch up sometime.

By: David Mackey

David Mackey — Thu, 12 Jul 2007 02:55:11 +0000

Facebook is great, and this new wave of innovation will only allow it to become better.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 21:59:53 +0000

@tresparfait

And, I should have said "As in many instances," in my comment. Alas, grammar's gettin' screwed by the rise of blogging.

Om est seulement le pluspart parfait comme tous les autres.

By: tresparfait

tresparfait — Wed, 11 Jul 2007 21:18:53 +0000

At the risk of being ridiculed, I have to tell you that you have a fine blog post with one exception. You wrote, "Scott Rafer would be a dangerous fellow if he WAS running a hedge fund."

The correct form is, Scott Rafer would be a dangerous fellow if he WERE running a hedge fund. The verb "be" in past tense, subjunctive form becomes "were" as in: if he were, if she were, if I were, etc.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 20:53:22 +0000

As with many things, I agree with Narendra.

http://rafer.wirelessink.com/?p=71

By: Jeremy Pepper

Jeremy Pepper — Wed, 11 Jul 2007 20:38:13 +0000

@Narendra - well, true, they are apps, but the conference is about the marketing of widgets, and you cannot ignore the power of Facebook applications.

By: Scott Rafer

Scott Rafer — Wed, 11 Jul 2007 20:32:18 +0000

@Brian, we're getting our service up ASAP which means CPM for the moment. We completely agree more can be done, but we need to get the targeting to an acceptable level first. Then we'll offer at least a combo of CPM + CPC.

When it comes to CPA, what "A" do you think is appropriate. We don't have that answer ourselves yet.

By: Ben Yoskovitz

Ben Yoskovitz — Wed, 11 Jul 2007 19:34:18 +0000

I think we can all, very comfortably admit at this point, that almost every VC and every startup is looking at a "Facebook strategy." Whether there's merit in that or not...without a doubt Facebook put themselves into many, many startups' plans instantly when they launched their apps platform.