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Summary:

There has been a lot of talk about Facebook unseating MySpace as the top social network. While that may (or may not) happen sometime in the future, the so-called gray lady of Social Networks is holding its own. What is more interesting is that even though […]

There has been a lot of talk about Facebook unseating MySpace as the top social network. While that may (or may not) happen sometime in the future, the so-called gray lady of Social Networks is holding its own.

What is more interesting is that even though Facebook platform opened up to more apps, the Palo Alto-based start-up saw an actual decline in its page views. (Comps below the fold)


myspacefacebookjune2007.jpg

One could see some further declines in Facebook’s numbers, since their core demographic, the college crowd isn’t going to be around much to obsesses about well, Facebook. Nevertheless, Facebook’s year-over-year growth is pretty impressive. For June, the page views were up 143% while the unique visitors were up 103%. In comparison, MySpace page views and uniques grew 54% and 35% respectively.

This one will be interesting race to watch.

  1. As has been pointed out before, MySpace pageviews mean little. Each single, normal page view is actually recorded as multiple pageviews by the way the page is constructed.

    See
    http://www.techdirt.com/articles/20060424/0749243.shtml
    http://mp.blogs.com/mp/2006/04/s_20.html
    http://www.mikeindustries.com/blog/archive/2006/04/myspace-click-factory

    I expect that this has been compounded by the increase in the number of widgets on the page. If using the correcting factor suggested by Mike Davidson, the number of pageviews would drop to roughly the same number as Facebook (14.652bn in May, 15.312bn in June).

    While MySpace’s pageviews still increase even with the correction factor, what stands out is MySpace is getting roughly the same number of page views as Facebook but with 2.5x the number of unique visitors.

    That tells me that each Facebook visitor is far more engaged with Facebook that each MySpace visitor.

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  2. I thought the blogosphere agreed that pageviews was an irrelevant metric. So comparing two sets of pageviews is irrelevant too then?

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  3. No, this is not interesting to watch. Its boring noise. The only people who should find this interesting and thus worthy of their attention are those who make money from these two web sites (e.g., the private shareholders of MySpace as in Rupert Murdoch and the Harvard kids who started Facebook). Everyone else is left on the sidelines. Then again, lots of people don’t know how to value their time.

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  4. Don’t just tell us that we are unable to do something.

    Explain how to do what you are talking about.

    This way we can all understand your thoughts.

    heh

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  5. The percentage growth you mention in the last para is relative since Myspace had a much bigger starting base.

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  6. I think what we’re going to see is that every few years a new social networking oriented site will be the darling of the Internet press (and Internet users) and unseat the previous contender for attention.

    Kids, the primary driver of social networking site popularity, like to distance themselves from the previous un-cool generation. My space was so yesterday, facebook is today. I wonder if it will happen on a 3-4 year cycle, i.e., the length of high-school.

    We don’t even talk about live journal anymore, but as far as I can remember it was one of the first social networking sites. I’m entrenched there and like what it offers, but it’s pretty obvious how much more advanced myspace and facebook are.

    And you can argue that all of these platforms provide something different, but I believe at the core, they’re about social networking, and the users adapt to what they offer. So it’s more about a new brand of site, not what it offers.

    For the record, let us not forget that myspace caters so well to musicians, and is thoroughly entrenched in that area. If facebook isn’t competing on this front, then it won’t grow to myspace-size.

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  7. sorry, this is no contest.

    unless something changes dramatically (in MySpace’s favor, not the other way like lately), then Facebook will catch & surpass MySpace in # users & page views within 18-36 months. bet on it. regardless, Facebook users are probably significantly more valuable.

    and btw, page views is a crappy metric anyway (which MySpace does a good job of inflating). time spent combined with clicks is probably a better measure.

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  8. You also can’t totally discount the number of people who signed up just to see what all the fuss was about. I actually created two so I could test out the API’s since nobody I knew had an account. Even now every one of my contacts is from a startup.

    Still, impressive numbers.

    -Todd

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  9. Media hype aside, people need to remember that MySpace has a much larger target audience and potential pool of users. The hypers love to talk about how Facebook users are more educated and MySpacers are more low brow. Well guess what, there will always be more “average joe’s” out there. And almost all of them are on the internet!

    We just need to open up all these cans of worms so we can integrate them with additional services. When MySpace and Facebook platforms start talking, let me know…

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  10. Game is already over. Facebook has won. It’s just a matter of time.

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